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5. Design And Product Development By Sandra Draskovich

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Speech On the Design And Product Development By Sandra Draskovich of Orchlon School.

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5. Design And Product Development By Sandra Draskovich

  1. 1. DESIGN AND PRODUCT DEVELOPMENT THOUGHTS ON CREATIVITY, FREEDOM, ORIGINALITY, PROCESS AND BUSINESS SANDRA DRASKOVIC, M.ARCH ? ? ? ?
  2. 2. DESIGN is a road or a strategic approach in order to achieve a unique goal as a solution to a particular problem or a design brief. DESIGN is a creative process which fosters future innovations and inventions. DESIGN has evolved from a narrow discipline dealing with the form and function of products into a major new approach to developing anything from jewelry to business models.
  3. 3. DESIGN IS ABILITY TO STAY IN A ZONE WHERE YOU DON’T KNOW WHAT IS GOING TO HAPPENED NEXT, TO EXPAND CAPACITY TOWARD UNCERTAINTY, WILLING TO CHASE DOWN IDEAS AND TO UNDERSTAND THAT NOT ALL GOING TO LEAD SOMEWHERE, BUT THE EXPERIENCE OF PURSUING IDEAS WILL INFLUENCE THE NEXT STEP. JULIE BURNSTEIN, AUTHOR “ “
  4. 4. INSPIRATION IS FOR AMATEURS, THE REST OF US JUST GET TO WORK. CHUCK CLOSE, ARTIST GENIUS IS 1% INSPIRATION AND 99% PERSPIRATION.” THOMAS EDISON, INVENTOR “ “ “ “
  5. 5. NOTHINGS IS ORIGINAL. I DON’T THINK THERE IS ANY CREATING WITHOUT BEING INFLUENCED BY OTHER WORK BY OTHER PEOPLE. IT CAN'T JUST COME FROM NOWHERE. WE SHOULD LET GO OF THIS ROMANTIC NOTION OF ORIGINALITY. KIRBY FERGUSON, FILM MAKER “ “
  6. 6. INNOVATION IN DESIGN THROUGH COPY / TRANSFORMATION / COMBINATION THE REMIX TECHNIQUE BY KIRBY FERGUSON, FILM MAKER
  7. 7. TELL ME A STORY ... WE’RE ALWAYS LOOKING TO COMMUNICATE THE STORIES OF HOW A DESIGN SOLUTION EMERGED OVER TIME, HOW THE FINAL SOLUTION COMMUNICATES THE DESIGNER’S INTENT AND ALSO THE CLIENT’S NEEDS. GREGORY WALKER, PRINCIPLE AT HOUSER WALKER ARCHITECTURE FIRM OF ATLANTA. “ “
  8. 8. WHAT ON EARTH IS THIS?
  9. 9. ONCE UPON A TIME ...
  10. 10. DESIGN PROCESS IS MORE IMPORTANT THAN THE RUSH TO PRODUCE A “CLEVER”, “ORIGINAL”, “CREATIVE”, “NEVER-SEEN-BEFORE” SOLUTION. 0. AN IDEA 1. PREPARATION 2. INCUBATION 3. ILLUMINATION 4. ITERATION 5. VERIFICATION 6. COLLABORATION
  11. 11. DESIGN MODEL: LINEAR, EXECUTIVE, CLOSED start point – end point “one size fits” all solution cause and effect content solution DESIGN BRIEF DESIGN PROCESS PRODUCT CAUSE OR WHY CONTENT EXPECTED SOLUTION
  12. 12. DESIGN MODEL: NON-LINEAR , OPEN-END conscious + unconscious out of box experiment abstract + lateral thinking extraordinary solution design brief rethinking brief analysis Information research mind mapping concept development innovation design solution
  13. 13. CAN YOU SEE THE VOIDS? CAN YOU RECOGNIZE THE PROBLEMS? CAN YOU SEE WHAT NOBODY CAN SEE? CAN YOU SENSE THE NEED? CAN YOU HEAR THE VIBES? DO YOU LIKE TO COMPETE? 0 AN IDEA
  14. 14. IRENA KILIBARDA, SERBIAN DESIGNER TABLE T
  15. 15. WARNING CONE RED DOT AWARD 2014 DESIGNERS: MA YUNG CHUANG, HUANG KUEI YA
  16. 16. WHEN WE NEED TO SOLVE A PROBLEM THAT REQUIRES CREATIVITY. CREATIVITY IS A WAY OF OPERATING, A HABIT OF A MIND, NOT A TALENT. 1 PREPARATION
  17. 17. ANA KRAS, YOUNG SERBIAN DESIGNER
  18. 18. ANA KRAS, BONBON LAMP
  19. 19. ANA KRAS, BONBON LAMP - INSPIRATION
  20. 20. BE INDECISIVE. STEP BACK. DELAY DECISIONS UNTIL THE MOMENT THEY MUST BE MADE. THERE IS NO VALUE IN A DECISION ITSELF. 2 INCUBATION
  21. 21. ALL INFORMATION FROM THE PREPARATION AND INCUBATION STAGE COLLIDE TOGETHER AND YOU’VE REACH THE STAGE OF “OMG THAT’S AN IDEA” BUT YOU ARE NOT DONE YET. 3 ILLUMINATION
  22. 22. SANDRA DRASKOVIC, SERBIAN DESIGNER
  23. 23. SANDRA DRASKOVIC, SCHNEIDER SHOWROOM
  24. 24. SANDRA DRASKOVIC, SCHNEIDER SHOWROOM
  25. 25. SANDRA DRASKOVIC, SCHNEIDER SHOWROOM
  26. 26. REPEATING A PROCESS WITH THE AIM OF APPROACHING A DESIRED SOLUTION IS ALSO KNOWN AS A REVISION. SOMETIMES THIRD REVISION IS A FINAL SOLUTION. OVERCOME IT. 4 ITERATION(S)
  27. 27. TUGULDUR TOV
  28. 28. CONCEPT 1 GLOBAL IDEAS, TUGULDUR TOV SHOPPING CENTER
  29. 29. CONCEPT 2 GLOBAL IDEAS, TUGULDUR TOV SHOPPING CENTER
  30. 30. CONCEPT 3 GLOBAL IDEAS, TUGULDUR TOV SHOPPING CENTER
  31. 31. CRAFTING THE MESSAGE BY USING CRITICAL AND COGNITIVE THINKING. BY COGNITIVE I MEAN ALL MENTAL OPERATIONS INVOLVED IN RECIEVING, EDITING, PROCESSING INFORMATION. 5 VERIFICATION
  32. 32. SANDRA DRASKOVIC HIGH RISE BUILDING, JEAN NOUVEL
  33. 33. CULTURE/FAITH PATTERNS/MOTIVES CALIGRAPHY LIFE STYLE AND BEHAVIOR PATTERNS
  34. 34. CONTEXT AND NATURE PATTERNS MATERIALS POROUS-LASER-CUT
  35. 35. SANDRA DRASKOVIC INFO DESK DESIGN, DOHA, QATAR
  36. 36. SANDRA DRASKOVIC INFO DESK DESIGN, DOHA, QATAR
  37. 37. SANDRA DRASKOVIC INFO DESK DESIGN, DOHA, QATAR
  38. 38. SANDRA DRASKOVIC INFO DESK DESIGN, DOHA, QATAR
  39. 39. SANDRA DRASKOVIC INFO DESK DESIGN, DOHA, QATAR
  40. 40. HOTEL IS INNER AND OUTER WHIRLPOOL ON ISLAND”
  41. 41. THE CORE
  42. 42. THE STRUCTURE
  43. 43. THE ENVELOPE
  44. 44. THE WHIRLPOOL
  45. 45. SANDRA DRASKOVIC HOTEL AND RESORT ON DANUBE RIVER
  46. 46. SANDRA DRASKOVIC HOTEL AND RESORT ON DANUBE RIVER
  47. 47. SANDRA DRASKOVIC HOTEL AND RESORT ON DANUBE RIVER
  48. 48. INFORMATION ERA AND SOFTWARE TOOLS WE HAVE AVAILABLE BROUGHT US INTO THE COMPLEXITY OF THE WORLD THAT TRASCEND AND CHALLENGE THE LIMITS AND EXPERIENCES OF LONE CREATOR. 6 COLLABORATION

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