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Mm.12.10
- 1. Marketing Management MBA CP 205
- 7. Developing Pricing Strategy Consumer Psychology and Pricing Price-quality inferences Price cues Reference Prices
- 14. Select the price objective Determine Demand Estimate costs Analyze competitors’ Prices Select pricing method Select final price Steps in Setting Price: Developing Pricing Strategy
- 18. Developing Pricing Strategy $ Rs $ $ $ $ Rs Rs Rs Rs10
- 34. Developing Pricing Strategy Price-reaction Program for meeting competitor’s price cut