1st in the series of talks aimed at empowering filmmakers with the tools, knowledge and network to succeed. Slides from Alex Stolz, ex-Head of Distribution at the BFI. Where the $%*@ is my audience? The top 6 mistakes new filmmakers make (Introduction to Distribution)

1. WHERE THE $%*@
IS MY AUDIENCE?!
the #filmhack guide for Filmmakers
Alex Stolz 6th October 2015

2. WHAT IS #FILMHACK?
AND WHO AM I ?

3. WHAT IS THE BIGGEST
CHALLENGE FOR
NEW FILMMAKERS?

4. SOME SCARY STATS

6. FIRST LAST TIME
FILMMAKERS?

7. WHY DOES THIS HAPPEN?

8. TOP 5 MISTAKES MADE
BY NEW FILMMAKERS

9. CLARITYMistake #1: Not clear on the film they are making

10. AUDIENCE
Mistake #2: Forget about their audience

11. DISTRIBUTION
Mistake #3:
Distribution is an afterthought

12. GLOBAL
Mistake #4
Forget film is a global market

14. AMBITIONMistake #5: Limited ambitions/same old influences

15. WHAT YOU CAN DO

16. Develop a crisp, clear and concise
POSITIONING STATEMENT

17. Get to know
your audience.
CROWD
FUND

18. Get realistic
COMPARISONS

19. but… have a BACKUP plan
OPTIMISE for Distribution -

20. THINK BIGGER
- WATCH WIDELY

21. Connect with your
PASSION

22. #filmhack
PROGRAMME
OF EVENTS

23. THANK YOU
GOOD LUCK &

24. astolz@usheru.com @alexstolz1
NEXT SESSION:
Tuesday 3rd November 6.30pm
Olivier Kaempfer (Film London Microwave)
Sign up for next Film Hack in usheru cinema app
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