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The 4 Steps to Create Great Presentations @allisonhaag

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Download this deck here: http://bit.ly/create-great-presentations

I went through all the best online presentations and courses I could find (over a large pot of coffee) and synthesized the best information into one easily munchable SlideShare. Dig in.

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The 4 Steps to Create Great Presentations @allisonhaag

  1. GREAT PRESENTATIONS STEPS TO CREATE 4 @allisonhaag@teachablehq
  2. (Me) Only 1 decent result? Let me change that
  3. Hi, I’m Allison Content Marketer & Designer @teachablehq @allisonhaag We make it easy for over 5,000 people to teach their own online courses.
  4. Is this how you spend your time creating your presentation? Plan Design Practice Present
  5. Plan Design Practice Present Give Well, this is how the best spend their time
  6. Plan Design Practice Present Give These four steps are prepared before you present
  7. (with inspiration from the world’s best presenters sprinkled throughout) Let’s tackle the four steps… Seth Godin Andrew Stanton Chris Anderson Nancy Duarte Rob Biesenbach Garr Reynolds (…and more)
  8. Plan Step1
  9. WHO is your audience?
  10. For this deck, it’s presentation creators
  11. what do you want your audience to… By the end of the presentation,
  12. believe By the end of the presentation, what do you want your audience to…
  13. feel What do you want your audience to…
  14. ACT on What do you want your audience to…
  15. You’re prepared to present I want you to… ACT FEEL BELIEVE Start creating a presentation that wows! Confident & inspired
  16. But, how do you get your audience to these takeaways?
  17. Notice how this short statement makes you FEEL something?
  18. photo: TED “The most engaging speakers do a superb job of very quickly introducing the topic, explaining why they care so deeply about it, and convincing the audience members that they should, too.” -- Chris Anderson, Curator of TED
  19. To convince your audience “…engage their emotions… and the key to their hearts is story.” Robert McKee, Award-winning screenwriting teacher
  20. The best presenters illustrate their points through personal anecdotes
  21. Through stories, you connect with your audience and build up to your takeaway Stories Emotions Memory
  22. photo: TED We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.” -- Andrew Stanton, Filmmaker Stories affirm who we are. "We all love stories. We're born for them.
  23. Identify problem Explain causes of problem Reaction Main takeaway (how problem is solved) Why it’s solved Actionable to do EndIntro Great presentations follow a story outline…
  24. Identify the main takeaways to your presentation
  25. Stories “ “ Quotes Data +Facts Then dig into each with…
  26. Get your points to stick with… photo: OneRedKey
  27. Find the essential core of the idea Ideas from Made to Stick SIMPLICITY
  28. Maintain audience’s interest and curiosity UNEXPECTEDNESS
  29. Make your ideas clear CONCRETENESS
  30. Make your audience believe your ideas CREDIBILITY
  31. Make your audience feel something EMOTION
  32. STORY Get people to act through a narrative
  33. Google doc text edit whiteboard stickies notepad …even walls Write your outline on…
  34. Here’s what mine looks like…
  35. photo: PopTech “Great presenters layer story and information like a cake, and understand that different types of talks require differing ingredients.” -- Nancy Duarte, CEO Duarte Design, Author
  36. If any point doesn’t support your takeaway, cut it out
  37. My hack: now ask a peer for feedback
  38. My feedback email to Matteo Cassese, presentation expert
  39. Instructor: Presentation Hero Academy
  40. Rand’s blog post: How to Cheat at Creating Great Presentations for Tech & Marketing Audiences Chris Anderson: How to Give a Killer Presentation Andrew Stanton’s TEDTalk: The Clues to a Great Story Garr Reynolds: Presentation Zen Matteo Cassese: Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech Chip & Dan Heath: Made to Stick Before we go on, here are some links for you… 1 2 3 4 5 6
  41. Design Step 2
  42. Slides drive home your points by helping your audience stay present
  43. photo: wikipedia “Make slides that reinforce your words, 
 not repeat them.” -- Seth Godin
  44. Plus, slides are memory hack for you head: flaticon ?
  45. Draw inspiration from my favorite visual storytellers Marta Kagan slideshare.net/mzkagan SlideComet slideshare.net/slidecomet Duarte slideshare.net/duarte HubSpot slideshare.net/HubSpot Ethos3 slideshare.net/ethos3 Board of Innovation slideshare.net/boardofinnovation
  46. Break the mold. Create your own unique template
  47. Use wide screen slides More space! (16:9)
  48. Planning the presentation • Start with the takeaway • What do you want your audience to remember, feel, or ACT upon? • Then focus on • WHO is your audience • Talk to someone in your audience for feedback • WHY do they care • Your challenge: How to get them to care • STORIES • " We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.” - Andrew Stanton • Make your message stick • simplicity • unexpectedness • concreteness • credibility • emotion Umm… No.
  49. Design for… “the far-away-guy”
  50. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read. Don’t include your whole speech in the deck. Your audience came to listen, not read.
  51. document slide Stick to one point per slide
  52. document slide Short, simple, to the point (NO bullets!) Stick to one point per slide
  53. Make the first slides awesome…
  54. First impression is EVERYTHING Make the first slides awesome…
  55. Use visuals to ENHANCE your message
  56. Use visuals to ENHANCE your message I’ve even put together a list of 13 ultimate free stock photo sites! CHECK IT OUT!
  57. Make slides flow by copying & pasting supporting points into a new slide
  58. Make slides flow by copying & pasting supporting points into a new slide like this…
  59. Animations are so 90’s photo: Wikipedia
  60. Use white space
  61. Use white space It helps emphasize important points/areas on your page
  62. Stay consistent with colors and fonts
  63. Choose a color scheme color.adobe.com
  64. ColourLovers.com Choose a color scheme
  65. Illegible Ugly Crisp Clear But choose wisely…
  66. Color influences perception Youthful Optimistic Energy Urgency Trust Security Wealth Relaxing Easy-going Aggressive Excitement Feminine Romantic Soothing Calming
  67. Consider cultural color associations
  68. Header Text Background Accent/attention grabber Calls to Action Choose colors for…
  69. Typefaces have personalities (which affect our perception…)
  70. Didot Fashionable, chic, exclusive
  71. Times New Roman Credible, serious
  72. Bombshell Pro Creative, feminine
  73. Baskerville Formal, reliable, positively influences perception
  74. Museo Friendly, casual
  75. Impact Bold, assertive
  76. Before you start creating, experiment with typefaces that align with what you want your audience to perceive
  77. Easy to read… Serif Sans serifOR Good for titles & subtitles Easier to read, even in small sizes
  78. Not as easy to read… Decorative ScriptOR These kinds of typefaces have a time & a place, just not for easy reading on slides
  79. Download unique fonts here fontsquirrel.com
  80. Use for pairing inspiration! typegenius.com
  81. Vary font weights to emphasize key takeaways
  82. Center is NOT the only alignment…
  83. Slide to the left! (Cha Cha Slide) Do like DJ Casper says…
  84. Slide to the right! (Cha Cha Slide) Do like DJ Casper says…
  85. End with a “Thank You” slide
  86. To help you create killer slides, I’ve designed 3 editable Keynote & PowerPoint templates just for you! DOWNLOAD THEM NOW
  87. KissMetrics: How to Use the Psychology of Color to Increase Website Conversions KissMetrics: The Art of Color Coordination Marketing Land: Fonts & Conversion Optimization: Everything You Need to Know Sarah Hyndman: TEDxBedford Wake Up & Smell the Fonts Fonts: FontSquirrel.com | TypeGenius.com Color Schemes: Color.Adobe.com | ColourLovers.com Again, here are more helpful links for you… 1 2 3 4 5 6 Love this video!
  88. Practice Step 3
  89. Once you have your outline & slides, it’s time to practice
  90. “It usually takes me more than three weeks to prepare a good impromptu speech.” -- Mark Twain
  91. Over-rehearsal is a myth…
  92. -- Rob Biesenbach, Speaker, Author “Actors spend hundreds of hours rehearsing a play and when they come out on stage they perform it as if it’s fresh and brand new — night after night.”
  93. WHY?
  94. “…because… the more connected you are to your material the more CONNECTED YOUR AUDIENCE will be to you.” -- Rob Biesenbach, Speaker, Author
  95. Pretend you’re in front of the audience…
  96. Practice: Tone, Speed, Inflection, Out loud
  97. THINK ABOUT BODY LANGUAGE
  98. Gestures Posture Expressions Movements Eye contact Like your…
  99. Stand up
  100. Stand up Walk around
  101. Stand up Walk around Move from the “podium”
  102. peer Practice in front of a…
  103. mirror Practice in front of a…
  104. Record Yourself
  105. Set a timer
  106. Rob Biesenbach: 5 Fundamental Presentation and Public Speaking Tips Michael Hyatt: How to Improve Your Public Speaking by Practicing Out Loud Ethos3: The Mini Guide to Presentation Practice 1 2 3 And a few more helpful links for you…
  107. Give Step 4
  108. Give your audience a physical takeaway to remember you
  109. Download this deck to remember me by :) GET IT NOW!
  110. At the start of your presentation, tell your audience you’re giving them a handout… AT THE END
  111. At the start of your presentation, tell your audience you’re giving them a handout… AT THE END This way they pay attention from the start
  112. “Don’t hand out print-outs of your slides. They don’t work without you there.” -- Seth Godin
  113. INCLUDE IN HANDOUT Key points Extra details References/links Your contact details
  114. “Remember, the presentation is to make an emotional sale. The document is the proof that helps the intellectuals in your audience accept the idea that you’ve sold them on emotionally." -- Seth Godin
  115. In presentation and handout, include an instantly actionable to-do
  116. photo: TED “Inspiration is great, but application is everything: never be afraid to say, "Tonight, think of an employee who is really struggling"¦ and then tomorrow, do (this) and (this) to try to rescue them." -- Dan Ariely, Behavioral economist, Author
  117. Another idea is give them access to your own online course
  118. Hint, hint.. SIGN UP NOW!
  119. You can include any type of media in your course Video, audio, PDF and slides
  120. Once they sign up, you can remind them about your takeaway Hey, have you done…?
  121. You know the drill… Seth Godin: Really Bad PowerPoint Presentation Download: Here Presentation Templates: Download Teachable: teachable.com 1 2 3 4
  122. 1 Boom…Now you know the 4 steps Plan 2 Design 3 Practice 4 Give
  123. Share the love! For new content, subscribe to blog.teachable.com click to tweet

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