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5 David Ogilvy Lessons To Help You Become A Better Advertiser

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Looking for tips on how to become a better advertiser? These quotes from "The Father of Advertising", David Ogilvy, will show you the way.

Publicada em: Marketing
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5 David Ogilvy Lessons To Help You Become A Better Advertiser

  1. 5 David Ogilvy Lessons To Help You Become A Better Advertiser
  2. Who was ?
  3. Advertising Exec Founder of Ogilvy & Mather “The Father of Advertising”
  4. Here are his five best lessons to help you become a better advertiser.
  5. DO YOUR HOMEWORK “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework. I have always found this extremely tedious, but there is no substitute for it. First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.”
  6. DO YOUR HOMEWORK “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework. I have always found this extremely tedious, but there is no substitute for it. First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.” Buy the book!
  7. Translation: Don’t cheat advertising.
  8. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” FOCUS ON YOUR HEADLINES
  9. Or go headline-less.
  10. MO’ INFO, MO’ DOLLARS “The more informative your advertising, the more persuasive it will be.”
  11. MO’ INFO, MO’ DOLLARS “The more informative your advertising, the more persuasive it will be.” Don’t be afraid of copy.
  12. Yep, that’s more than enough info.
  13. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” WRITE LIKE YOU SPEAK
  14. Just don’t be Ralphy. https://www.youtube.com/ watch?v=8KUZro9rwVg
  15. PERSONALITY = DIFFERENTIATION “There isn’t any significant difference between the various brands of whiskey or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents and the margarines . . . The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
  16. There you have it. Go be like David and create great ads.
  17. Just…don’t.

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