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In	
  coopera*on	
  with:	
  AmChams	
  in	
  Cambodia,	
  Indonesia,	
  Malaysia,	
  Philippines,	
  Thailand,	
  and	
  Vietnam,	
  
AmCham	
  chapters	
  in	
  Laos	
  and	
  Myanmar,	
  and	
  the	
  U.S.	
  Embassy	
  in	
  Brunei	
  
Report	
  compiled	
  by:	
  AmCham	
  Singapore	
  &	
  
the	
  U.S.	
  Chamber	
  of	
  Commerce	
  
ASEAN  Business  Outlook  Survey  2016
73%	
24%	
2%	
 1%	
67%	
30%	
3%	
 1%	
66%	
29%	
3%	
 2%	
More  Important	
 Remained  about  the  Same	
 Less  Important	
 Don'ʹt  Know	
Importance  of  ASEAN  Markets  in  Terms  of  Worldwide  Revenues  
over  the  Next  2  years	
2013	
 2014	
 2015	
Importance  of  ASEAN  Markets
Trade  and  Investment  in  ASEAN	
91%	
7%	
1%	
89%	
10%	
2%	
86%	
13%	
1%	
Increase	
 Remain  about  the  Same	
 Decrease	
Expected  Level  of  Level  of  Trade/Investment  in  ASEAN  over  the  
Next  5  Years	
2013	
 2014	
 2015
Profit  Outlook  Compared  to  2014	
59%	
17%	
67%	
59%	
8%	
64%	
33%	
60%	
67%	
56%	
66%	
76%	
25%	
100%	
84%	
31%	
75%	
60%	
81%	
 83%	
70%	
84%	
ASEAN	
 Brunei	
 Cambodia	
Indonesia	
 Laos	
 Malaysia	
 Myanmar	
Philippines	
Singapore	
 Thailand	
 Vietnam  	
ASEAN  Profit  Outlook  in  2015  &  2016,  Compared  to  2014	
2015  Increase	
 2016  Increase
Top  Target  Countries  for  Business  Expansion	
35%	
41%	
37%	
30%	
 31%	
21%	
28%	
13%	
18%	
7%	
18%	
32%	
 31%	
 31%	
24%	
 21%	
 20%	
 20%	
12%	
 12%	
5%	
26%	
Myanmar	
Indonesia	
 Vietnam  	
 Thailand	
 Malaysia	
 Cambodia	
Philippines	
 Laos	
 Singapore	
 Brunei	
 None	
Into  Which  ASEAN  Country  or  Countries,  If  Any,  Does  Your  
Company  Plan  to  Expand?	
2014	
 2015
27%	
27%	
33%	
34%	
41%	
Competitive  Production  Costs  	
Availability  of  Trained  Personnel/Efficient  
Manpower	
Improvement  in  Infrastructure	
Regional  Integration	
Diversification  of  Customer  Base	
Top  Reasons  Companies'ʹ  Levels  of  Trade  and  Investment  Are  
Expanding  in  ASEAN	
Business  Expansion  in  ASEAN
Importance  of  ASEAN  Integration	
75%	
67%	
94%	
75%	
 77%	
 77%	
67%	
74%	
69%	
 72%	
84%	
25%	
33%	
6%	
25%	
 23%	
 23%	
33%	
26%	
31%	
 28%	
16%	
ASEAN	
 Brunei	
 Cambodia	
Indonesia	
 Laos	
 Malaysia	
 Myanmar	
Philippines	
Singapore	
 Thailand	
 Vietnam	
Is  ASEAN  Integration  Important  to  Helping  Your  Company  Do  
Business  in  the  Region?	
Yes	
 No
Importance  of  ASEAN  Regional  Agreements	
63%	
70%	
66%	
58%	
31%	
23%	
24%	
31%	
6%	
7%	
10%	
11%	
Comprehensive  Investment  Agreement	
Framework  Agreement  on  Services	
Trade  Facilitation  Work  Program  and  
Strategic  Plan  of  Customs  Development	
Trade  in  Goods  Agreement	
Importance  of  ASEAN  Regional  Agreements	
Important	
 Neutral	
 Unimportant
51%	
42%	
78%	
47%	
31%	
43%	
 40%	
45%	
 45%	
57%	
65%	
49%	
58%	
22%	
53%	
69%	
57%	
 60%	
55%	
 55%	
43%	
35%	
ASEAN	
 Brunei	
 Cambodia	
Indonesia	
 Laos	
 Malaysia	
 Myanmar	
Philippines	
Singapore	
 Thailand	
 Vietnam	
Does  Your  Company  Have  a  Regional  Strategy  Based  on  the  AEC’s  
Goals?	
Yes	
 No	
ASEAN  Economic  Community:    
Corporate  Strategies
48%	
25%	
19%	
14%	
30%	
Greater  ability  to  segment  
regional  supply  or  value  
chains	
Changes  in  regional  
procurement  
arrangements	
Consolidation  or  
centralization  of  regional  
operations	
Re-­‐‑location  of  back  office  
operations  or  other  non-­‐‑
core  functions	
Other	
How  Will  the  Completion  of  the  AEC  Affect  the  Location  of  Your  
Operations?	
ASEAN  Economic  Community:  Impact  on  
Location  of  Operations
55%	
50%	
46%	
33%	
 32%	
19%	
12%	
Ability  to  move  
key  personnel  
around  the  region	
Marketing  
strategies	
Reduction  in  
transaction  costs	
Streamlining  or  
reorganization  of  
other  basic  
business  functions	
Opportunities  to  
export  from  
ASEAN  to  third  
markets	
Standardization  of  
product  lines	
Other	
Besides  Location,  What  Other  Ways  Might  the  AEC  Affect  Your  
Regional  Operations?	
ASEAN  Economic  Community:  Other  Impacts  
66%	
 65%	
56%	
48%	
43%	
 41%	
 38%	
24%	
 22%	
 22%	
Future  Priority  Areas  of  Work  to  Enhance  Regional  Economic  
Integration	
Future  Economic  Integration  Priorities  
Data Collection Method: Web-based, self-administered survey.
No enforcement on participation.
Data Collection Period: May 11, 2015 to June 8, 2015
Access the full report online: www.amcham.org.sg/aseanoutlook/

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ASEAN Business Outlook Survey 2016

  • 1. In  coopera*on  with:  AmChams  in  Cambodia,  Indonesia,  Malaysia,  Philippines,  Thailand,  and  Vietnam,   AmCham  chapters  in  Laos  and  Myanmar,  and  the  U.S.  Embassy  in  Brunei   Report  compiled  by:  AmCham  Singapore  &   the  U.S.  Chamber  of  Commerce   ASEAN  Business  Outlook  Survey  2016
  • 2. 73% 24% 2% 1% 67% 30% 3% 1% 66% 29% 3% 2% More  Important Remained  about  the  Same Less  Important Don'ʹt  Know Importance  of  ASEAN  Markets  in  Terms  of  Worldwide  Revenues   over  the  Next  2  years 2013 2014 2015 Importance  of  ASEAN  Markets
  • 3. Trade  and  Investment  in  ASEAN 91% 7% 1% 89% 10% 2% 86% 13% 1% Increase Remain  about  the  Same Decrease Expected  Level  of  Level  of  Trade/Investment  in  ASEAN  over  the   Next  5  Years 2013 2014 2015
  • 4. Profit  Outlook  Compared  to  2014 59% 17% 67% 59% 8% 64% 33% 60% 67% 56% 66% 76% 25% 100% 84% 31% 75% 60% 81% 83% 70% 84% ASEAN Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam   ASEAN  Profit  Outlook  in  2015  &  2016,  Compared  to  2014 2015  Increase 2016  Increase
  • 5. Top  Target  Countries  for  Business  Expansion 35% 41% 37% 30% 31% 21% 28% 13% 18% 7% 18% 32% 31% 31% 24% 21% 20% 20% 12% 12% 5% 26% Myanmar Indonesia Vietnam   Thailand Malaysia Cambodia Philippines Laos Singapore Brunei None Into  Which  ASEAN  Country  or  Countries,  If  Any,  Does  Your   Company  Plan  to  Expand? 2014 2015
  • 6. 27% 27% 33% 34% 41% Competitive  Production  Costs   Availability  of  Trained  Personnel/Efficient   Manpower Improvement  in  Infrastructure Regional  Integration Diversification  of  Customer  Base Top  Reasons  Companies'ʹ  Levels  of  Trade  and  Investment  Are   Expanding  in  ASEAN Business  Expansion  in  ASEAN
  • 7. Importance  of  ASEAN  Integration 75% 67% 94% 75% 77% 77% 67% 74% 69% 72% 84% 25% 33% 6% 25% 23% 23% 33% 26% 31% 28% 16% ASEAN Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam Is  ASEAN  Integration  Important  to  Helping  Your  Company  Do   Business  in  the  Region? Yes No
  • 8. Importance  of  ASEAN  Regional  Agreements 63% 70% 66% 58% 31% 23% 24% 31% 6% 7% 10% 11% Comprehensive  Investment  Agreement Framework  Agreement  on  Services Trade  Facilitation  Work  Program  and   Strategic  Plan  of  Customs  Development Trade  in  Goods  Agreement Importance  of  ASEAN  Regional  Agreements Important Neutral Unimportant
  • 9. 51% 42% 78% 47% 31% 43% 40% 45% 45% 57% 65% 49% 58% 22% 53% 69% 57% 60% 55% 55% 43% 35% ASEAN Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam Does  Your  Company  Have  a  Regional  Strategy  Based  on  the  AEC’s   Goals? Yes No ASEAN  Economic  Community:     Corporate  Strategies
  • 10. 48% 25% 19% 14% 30% Greater  ability  to  segment   regional  supply  or  value   chains Changes  in  regional   procurement   arrangements Consolidation  or   centralization  of  regional   operations Re-­‐‑location  of  back  office   operations  or  other  non-­‐‑ core  functions Other How  Will  the  Completion  of  the  AEC  Affect  the  Location  of  Your   Operations? ASEAN  Economic  Community:  Impact  on   Location  of  Operations
  • 11. 55% 50% 46% 33% 32% 19% 12% Ability  to  move   key  personnel   around  the  region Marketing   strategies Reduction  in   transaction  costs Streamlining  or   reorganization  of   other  basic   business  functions Opportunities  to   export  from   ASEAN  to  third   markets Standardization  of   product  lines Other Besides  Location,  What  Other  Ways  Might  the  AEC  Affect  Your   Regional  Operations? ASEAN  Economic  Community:  Other  Impacts  
  • 12. 66% 65% 56% 48% 43% 41% 38% 24% 22% 22% Future  Priority  Areas  of  Work  to  Enhance  Regional  Economic   Integration Future  Economic  Integration  Priorities  
  • 13. Data Collection Method: Web-based, self-administered survey. No enforcement on participation. Data Collection Period: May 11, 2015 to June 8, 2015 Access the full report online: www.amcham.org.sg/aseanoutlook/