Sinsof a UX Researcher Kyle
Soucy | @kylesoucy www.usableinterface.com

Belief...

Reality...

We’re human. We make mistakes.
Sins

Not knowing the product you
are researching 1#

Not knowing the screener and
who has been recruited 2#

Not conducting a dry run
3#

Asking
leading questions
4#

Asking if a feature would
ever be used 5#

Not asking
open-ended questions
6#

Not staying neutral
7#

Asking
design questions
8#

Asking a question that has
already been answered 9#

Losing focus
10#

Letting participants
leave early
11#

Not properly preparing for remote
research 12#

Not randomizing tasks and/or prototypes
13#

Forgetting to record
14#

Not conducting an observer debrief
15#

Learn more... - Moderating Usability
Tests by Joe Dumas & Beth Loring - Paper Prototyping by Carolyn Snyder - Interviewing Users by Steve Portigal - Paper: What Do Usability Evaluators Do in Practice? An Explorative Study of Think- Aloud Testing by Mie Norgaard and Kasper Hornbaek

http://bit.ly/Xw28Bz

www.usableinterface.com
@kylesoucy
Thank you.
/usableinterface