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Mastering Millennials: How to Effectively Communicate with this Generation

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Communication is important and incredibly significant to Millennials—especially in the workplace—and their approach to it is pretty different than what a lot of us are used to.

While it can seem overwhelming to take on a whole new approach to communication, if you dissect the reasoning behind Millennials’ preferences, the dots will all start to connect. Our SlideShare will dive into how you can accomplish this.

[For more in-depth information, check out our eBook here: http://resources.urbanbound.com/ebook-how-to-communicate-with-millennials]

Publicada em: Negócios

Mastering Millennials: How to Effectively Communicate with this Generation

  1. 1. HOW TO EFFECTIVELY WITH THIS GENERATION Mastering Millennials: COMMUNICATE
  2. 2. 2 years ago, if you asked someone to describe a Millennial, you’d probably hear words like:
  3. 3. entitled. tech-obsessed. spoiled. lazy.
  4. 4. Ask them the same question today, and you’ll start to hear words like:
  5. 5. LEADERS. INNOVATORS. MOTIVATED. SELF-STARTERS.
  6. 6. we’re starting to uncover a unique value of characteristics we previously viewed in a negative light
  7. 7. THERE ARE 2 REASONS FOR THIS.
  8. 8. 1. The evolution of Millennial characteristics as they’ve grown their once negative traits into strengths 2. The shift in our attitudes of how we view Millennials, looking at what they bring to the table through a different and more positive lens
  9. 9. We’restartingtoseetheeffectsofwhata Millennialmindsetbringstotheworkplace...
  10. 10. We’restartingtoseetheeffectsofwhata Millennialmindsetbringstotheworkplace...
  11. 11. what we’ll cover today: ● Historical context for Millennials’ unique communication style ● Best methods & avenues for communicating ● What this means for Millennial relocations
  12. 12. historicalcontextfor Millennials’communicationstyle
  13. 13. first off, it’s important to get one thing straight.
  14. 14. Millennials aren’t necessarily communicators. BAD
  15. 15. They are communicators. DIFFERENT
  16. 16. If we take a step back & uncover the ...we’ll find that there can be in this communication style “why” benefit
  17. 17. LET’S LOOK AT SOME OF THE DEFINING MOMENTS FOR MILLENNIALS AS THEY WERE GROWING UP
  18. 18. Born between 1982-2004
  19. 19. Born between 1982-2004 Witnessed the gender shift for women
  20. 20. Born between 1982-2004 Witnessed the gender shift for women Experienced 2007 economic collapse
  21. 21. Born between 1982-2004 Experienced 2007 economic collapse Faced an uncertain future with a shaky job market Witnessed the gender shift for women
  22. 22. As a result of living through these significant movements...
  23. 23. Millennials frequent communication and feedback crave
  24. 24. Millennials frequent communication and feedback crave let’slookathowtheywereraised:
  25. 25. 1965 average time spent with kids Fathers:2.5 hrs/week Mothers:10.2 hrs/week
  26. 26. 1965 2011 average time spent with kids Fathers:2.5 hrs/week Mothers:10.2 hrs/week average time spent with kids Fathers:7.3hrs/week Mothers:13.5hrs/week *Pew Social Trends
  27. 27. 1965 2011 average time spent with kids Fathers:2.5 hrs/week Mothers:10.2 hrs/week average time spent with kids Fathers:7.3hrs/week Mothers:13.5hrs/week 60% INCREASE
  28. 28. wecanseeacorrelationbetweenthisandhowMillennialscommunicate.
  29. 29. wecanseeacorrelationbetweenthisandhowMillennialscommunicate. they’reusedtogettingtimewiththeirmentors.
  30. 30. wecanseeacorrelationbetweenthisandhowMillennialscommunicate. they’reusedtogettingtimewiththeirmentors. havingtheirear.
  31. 31. wecanseeacorrelationbetweenthisandhowMillennialscommunicate. they’reusedtogettingtimewiththeirmentors. havingtheirear. USINGTHEMASASOUNDINGBOARD.
  32. 32. wecanseeacorrelationbetweenthisandhowMillennialscommunicate. they’reusedtogettingtimewiththeirmentors. havingtheirear. USINGTHEMASASOUNDINGBOARD. THEYGREWUPHAVINGACONSTANTSENSEOFGUIDANCE.
  33. 33. The time in which Millennials grew up & how they were raised is SIGNIFICANT when looking at their behaviors
  34. 34. “64% of employees said they want their supervisor to check in at least every 2 weeks, but 42% of Millennials want feedback every week—more than of any other generation.” twice the percentage *TINYpulse
  35. 35. “feedback” butremember:theword meansdifferentthingstodifferentgenerations
  36. 36. toboomers: buttomillennials: “Feedback” might imply a more formal or extensive conversation, usually requiring prep work beforehand It can be simple as a quick chat confirming that they’re on the right track. Millennials are more than able to run with things on their own, but a quick and informal check-in will go a long way.
  37. 37. Let’s uncover the best path to take when giving giving that feedback.
  38. 38. Bestmethodsforcommunicating withMillennials
  39. 39. STARTINGWITHTHEFACTS. HERE ARE SOME STATISTICS ABOUT MILLENNIALS AND HOW THEY COMMUNICATE
  40. 40. Only 15% of employees say their company does a good job fostering communication
  41. 41. Only 15% of employees say their company does a good job fostering communication 38% of Baby-Boomers say Millennials are more honest but sometimes too brash or opinionated
  42. 42. Only 15% of employees say their company does a good job fostering communication 38% of Baby-Boomers say Millennials are more honest but sometimes too brash or opinionated 60% of employees say a web-based Q&A platform would ease communication across generations
  43. 43. Only 15% of employees say their company does a good job fostering communication 70% of employees would be more likely to share information through a web-based platform 38% of Baby-Boomers say Millennials are more honest but sometimes too brash or opinionated 60% of employees say a web-based Q&A platform would ease communication across generations
  44. 44. MILLENNIALS WANT COMMUNICATION, AND THEY’LL TAKE IT HOWEVER AND WHENEVER.
  45. 45. BEFORE, DURING, OR AFTER WORK
  46. 46. IT JUST COMES DOWN TO THREE MAIN THINGS:
  47. 47. toneinvirtualcommunication valueonagenuinepersonality consuming&absorbinginformation
  48. 48. toneinvirtualcommunication
  49. 49. IfyouputanemailfromaMillennial&aBoomer ...youcanbeprettysurethey’dbeableto pairthegenerationwiththeemail. infrontofastranger
  50. 50. let’stryitout.
  51. 51. GENERATIONA GENERATIONB Hey hannah!! Hope you had good weekend...finally got some good weather! I had a quick question I wanted to run by you about a proposal I’m trying to finish up—can we chat at some point this week? I’ll buy you a coffee for your help :) Cheers! jessie Hi Hannah, I hope your week is off to a good start. I have 2 points of customer feedback I want to share with you. Can we set aside 30 minutes to talk? I’ll send a calendar invite. Looking forward to getting your insight. Best, Jessie
  52. 52. GENERATIONA GENERATIONB Hey hannah!! Hope you had good weekend...finally got some good weather! I had a quick question I wanted to run by you about a proposal I’m trying to finish up—can we chat at some point this week? I’ll buy you a coffee for your help :) Cheers! jessie Hi Hannah, I hope your week is off to a good start. I have 2 points of customer feedback I want to share with you. Can we set aside 30 minutes to talk? I’ll send a calendar invite. Looking forward to getting your insight. Best, Jessie ?
  53. 53. millennial Hey hannah!! Hope you had good weekend...finally got some good weather! I had a quick question I wanted to run by you about a proposal I’m trying to finish up—can we chat at some point this week? I’ll buy you a coffee for your help :) Cheers! jessie Hi Hannah, I hope your week is off to a good start. I have 2 points of customer feedback I want to share with you. Can we set aside 30 minutes to talk? I’ll send a calendar invite. Looking forward to getting your insight. Best, Jessie baby-boomer
  54. 54. THEGIVEAWAYS Millennialemailismoreinlinewithhowweactually talk Baby-boomersprefertohaveasettimeidentifiedandreserved Boomertonalityismoredirectandprofessional
  55. 55. THEGIVEAWAYS Millennialemailismoreinlinewithhowweactually talk Baby-boomersprefertohaveasettimeidentifiedandreserved Boomertonalityismoredirectandprofessional Thetonethateachgenerationreads&writesincanleadtodifferentinterpretations
  56. 56. valueonagenuinepersonality
  57. 57. WE PUT THIS ONE TO THE TEST AT URBANBOUND.
  58. 58. LAST YEAR, OUR RELOCATION CONSULTANTS TOOK A NEW APPROACH WITH A RELOCATING INTERN GROUP, SENDING A DIFFERENT, MORE PLAYFUL WELCOME EMAIL.
  59. 59. Hi from Alex and Lauren! We wanted to quickly check-in before you begin your short term housing search, as well as clear something up: Despite what you may think, us relocation consultants are in fact not robots. We get it though, you need proof. So, we wrote up some fun facts to help you get to know us a little better, and we look forward to getting to know you better when we connect on the phone this month. (Left: Lauren; Right: Alex) Here are some fun facts...
  60. 60. THIS APPROACH HUMANIZED THE RELATIONSHIP, GIVING THE INTERNS .context
  61. 61. AND IT WAS AN EXTREMELY SUCCESSFUL APPROACH TO HELPING THIS SPECIFIC GROUP OF EMPLOYEES.
  62. 62. consuming&absorbinginformation
  63. 63. Try to send short bursts of thoughts or ideas as they come to you. Millennials will read it, understand it, and retain it much better in comparison to a long-winded email.
  64. 64. If you need to get something across that isn’t as easy to convey in a quick message, let Millennials know at the beginning of the email that it’s imperative for them to read the message.entire
  65. 65. If you need to get something across that isn’t as easy to convey in a quick message, let Millennials know at the beginning of the email that it’s imperative for them to read the message. If something has a little more importance or density to it, to ensure everything makes its way through. entire setanin-personmeeting
  66. 66. If you need to get something across that isn’t as easy to convey in a quick message, let Millennials know at the beginning of the email that it’s imperative for them to read the message. If something has a little more importance or density to it, to ensure everything makes its way through. entire setanin-personmeeting it’s all about setting expectations ahead of time.
  67. 67. whatthismeansfor Millennialrelocations
  68. 68. MILLENNIALS HAVE A LIVING IN A variety of information variety of places
  69. 69. WORK EMAIL, PERSONAL EMAIL, TEXT MESSAGES, INSTAGRAM, FACEBOOK, SNAPCHAT, G-CHAT, SLACK, PROJECT MANAGEMENT TOOLS, VOICEMAIL, Think:
  70. 70. WORK EMAIL, PERSONAL EMAIL, TEXT MESSAGES, INSTAGRAM, FACEBOOK, SNAPCHAT, G-CHAT, SLACK, PROJECT MANAGEMENT TOOLS, VOICEMAIL, Think: and the list goes on...
  71. 71. NOW THINK ABOUT THE YOU NEED TO KEEP TRACK OF variety of information during a relocation
  72. 72. SUPPLIERS FOR TRAVEL, CAR RENTAL, HOUSEHOLD GOODS SHIPMENT, AUTO SHIPMENT, NEW HOUSING, COMMUNICATION BETWEEN A HIRING MANAGER, MOBILITY CONTACT, A THIRD PARTY SOFTWARE... Think:
  73. 73. SUPPLIERS FOR TRAVEL, CAR RENTAL, HOUSEHOLD GOODS SHIPMENT, AUTO SHIPMENT, NEW HOUSING, COMMUNICATION BETWEEN A HIRING MANAGER, MOBILITY CONTACT, A THIRD PARTY SOFTWARE... Think: again, the list goes on...
  74. 74. That said, it’s important for you to help Millennials categorize & organize their tasks, bucketing different sets of information in their mind ahead of time
  75. 75. THINK ABOUT HOW YOU HANDLE YOUR FINANCES
  76. 76. THINK ABOUT HOW YOU HANDLE YOUR FINANCES login to an online banking portal identify what you need to accomplish prepare your mind for the set of tasks see and address what needs to be done
  77. 77. TRY TO GIVE RELOCATION THAT SAME ATTENTION AND SEGMENTATION
  78. 78. YOUCANDOTHISBY: GIVING EMPLOYEES AN ONLINE, CENTRALIZED HUB TO STORE ALL RELOCATION-RELATED TASKS, ITEMS, POINTS-OF-CONTACT, AND DOCUMENTS TO REFERENCE THROUGHOUT THE PROCESS
  79. 79. ANDBEVOCALABOUT THATSOLUTION!
  80. 80. “44% of employees said that they either didn’t know or their employer didn’t offer concerning their mobility benefits program.” online access to information *Global Mobility Trends
  81. 81. Allinall:communicatingwithMillennials doesn’t have to be as complex aswemakeitouttobe.ifyoustriveto understand where their habits stem from, workingwiththem—insteadofagainstthem— you’llseesignificantimprovementintheirwork.
  82. 82. Remembertosegmentinformationwhenever possible,andprovidecentralizedplacestogo withinformationstoredinoneplace.
  83. 83. Millennials are the future of our workforce. withtherighttoolsandguidance, they’llbeexcitedfortheopportunityto learnandgrowintheircareerswithyou!

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