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eden strategy institute
www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
create happiness by appreciating & sharing the little things in life


     WHY               WHO                     HOW



                                                     HAPPINESS
                                                      JOURNAL




                                                  GEOTRACKING
   We’re not       1.9m busy
    happy.          PMETs &
City operators    Higher Ed in
  don’t have        SG+ who
emotional data    may neglect
 by locations.      the little                        SHARING
Let’s all boost   things in life                     HAPPINESS
  happiness!
Competitive Position

                                                                   Live
                                                                  Happy:
DYNAMIC HAPPINESS DEVELOPMENT




                                                                347 ratings




                                                   Gratitude
                                                   Journal:
                                                     3,254
                                                    ratings                                             Path:
                                                                                                    2,193 ratings

                                                Gratitude &
                                                 Happiness

                                  Happiness Tips

                                  CBTReferee                                                Foursquare:
                                                                              Bejewelled   2,068 ratings
                                Positive                  Mappiness             : 598
                                Thinking                                       ratings

                                 Headspace


                                               LOCATION-BASED SOCIAL NETWORKING
Possible revenue streams                                                                       Stage IV


                                                          Stage III
                                                                                              DATA PLAY

                                                                                •   Users agree to privacy settings
                                                                                      •   ‘Live’ API (e.g. for early 
                                              •   Transactions (e.g. 1‐touch              warning, service quality 
                                                  taxi booking to Happiness               tracking)
                              Stage II            hotspots)
                                                                                      •   Trouble‐shooting (e.g. how 
                                              •   Discount programs for                   traffic /  healthcare /  
                                                  Hotspots check‐ins                      weather / energy 
     Stage I                                  •   Reward programs for loyal               consumption / cell coverage 
                                                  Happyfiers                              affects Happiness)
                      •   Premium version: 
                                              •   Sponsored banner (e.g.              •   Consulting: 
                          • Skins
                                                  Google Doodles)                         • Competitive benchmarking
                          • Reminders
                                              •   Sponsored links                         • Identifying new customer 
                          • Community                                                       segments
                          • Discounts, etc.                                               • Customized Happiness 
•   Free for first 
    100,000                                                                                 Campaigns
    downloads?                                                                            • Service recovery
1. HAPPINESS PUSH: Prompts in your neighbourhood




                       Happifyer                                                   Herd
                       near you!                                                   instinct
                      Show      Dismiss

                                                                                   Savings


                                                                                   Convenience


                                                                                   Call to
                                                                                   action




www.edenstrategyinstitute.com             COPYRIGHT Eden Strategy Institute 2012
2. HAPPINESS PULL: Looking for Happifiers?




                                Your own hotspots:
                                Groupie or indy?




www.edenstrategyinstitute.com      COPYRIGHT Eden Strategy Institute 2012
3. UPLOAD FORM: Noticing the Little Things

                                     Nudge genuine happiness




                                   Scrapbooking function for creative expression


                                   Link to socmed



                                   Altruism / Collectors’ obsession
                                   (Much more powerful than ‘Likes’!)




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
4. PATTERN LOGGING: Encourage positive behaviors



                                Positive reinforcement when auto-logging
                                behaviour patterns




www.edenstrategyinstitute.com    COPYRIGHT Eden Strategy Institute 2012
5. MY HAPPY JOURNAL: Relive my happiest moments




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
6. YOUR HAPPY JOURNAL: Learn what makes my
     loved ones Happy




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
7. MY HAPPY CIRCLE: Happifyers and Happifyees!




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
8. EXPLORE HAPPINESS: What makes everyone else
     Happy?




                                Get inspired to create
                                Happiness Goals for
                                yourself!




www.edenstrategyinstitute.com     COPYRIGHT Eden Strategy Institute 2012
9. HAPPINESS REMINDERS: Happy remedials




                                   Consistency principle
                                   Needs fulfilment

                                  Call to Happy Action (Call/mail)




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
10. It’s up!




                www.edenstrategyinstitute.com/happy




www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
happify!

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happify!

  • 1. eden strategy institute www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 2. create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs & City operators Higher Ed in don’t have SG+ who emotional data may neglect by locations. the little SHARING Let’s all boost things in life HAPPINESS happiness!
  • 3. Competitive Position Live Happy: DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
  • 4. Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness  • Free for first  100,000  Campaigns downloads? • Service recovery
  • 5. 1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to action www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 6. 2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy? www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 7. 3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 8. 4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour patterns www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 9. 5. MY HAPPY JOURNAL: Relive my happiest moments www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 10. 6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 12. 8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 13. 9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 14. 10. It’s up! www.edenstrategyinstitute.com/happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012