This presentation is about the International Businesses of TATA, businesses covered, and the countries in which they are working, their revenue, and problems faced by them and how did they overcome those problems. Their international business strategy, pricing strategy and the pros and the cons for the same is also discussed along with the mile stones achieved by them.
2. INTRODUCTION
Tata Group is an Indian multinational conglomerate holding company
headquartered in Mumbai, Maharashtra, India. Founded in 1868 by Jamsetji Tata,
the company gained international recognition after purchasing several global
companies.
One of India's largest conglomerates, Tata Group is owned by Tata Sons. It is one of
the biggest and oldest industrial groups in the country, founded 153 years ago in
1868. Each Tata company operates independently under the guidance and
supervision of its own board of directors and shareholders.
Tata International Limited [TIL] is a global trading and distribution company with a
network of offices and subsidiaries spanning more than 39 countries in Africa, Asia,
Europe and the Americas.
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3. 03
VISION, MISSION AND VALUES
Vision: To be globally significant
in each of our chosen
businesses by 2025.
Mission: To be the most reliable
global network for customers
and suppliers, that delivers
value through products and
services. To be a responsible
value creator for all our
stakeholders.
Values: Following are the main
values on which Tata works
Pioneering
Integrity
Excellence
Unity
Responsibility
1.
2.
3.
4.
5.
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4. KEY
BUSINESSES
The house of Tata having been established as a
trading organization, evolved over time to
expand and diversify its operations in different
sectors. Following are its key business
operations:
Leather and Leather
products
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Metal Trading
Distribution
Mineral Trading
Agriculture Trading
5. Tata International services niche areas in the metals trading industry.
Their diverse product basket includes steel, metallics and rolls, and customised
engineering products for the aluminium industry.
They cater to the requirements of a wide range of ferrous industries, including
primary steel-making units, foundries, steel plants, steel rolling mills, and the
aluminium industry.
Main focus is on different regions of the global market including the Americas,
Europe, Asia, the Indian sub-continent, and the Middle East and Africa.
They also offer rolls for steel rolling mills. In order to address the needs of our
valued customers, they are enriching our product basket with iron ore pellets,
castings and forgings soon.
Metal Trading1.
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6. Tata International is a preferred channel partner for a range of automobile and
non-automobile products, including chemicals and healthcare offerings in
Africa.
They have a network of showrooms and workshops across 15 countries.
Tata International has a strong after sales service support system.
Tata International believes that customers need peace of mind to conduct their
business with our equipment and offer warranties as per the need as of the
customer.
All equipment supplied by Tata International is covered under standard
manufacturers’ warranty for workmanship or material defects.
They believe in the philosophy ‘Repair before failure’ and recommend that
customers take advantage of their preventive maintenance services.
2. Distribution
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7. Tata International is one of India’s earliest and most prominent footwear
manufacturers.
They export footwear to global brands and leading retailers around the world
including Marks & Spencer, Gabor, Aerosoles, Zara, Wolverine, Mango, and
many others.
Their shoe making capability is exhibited in the ‘Sewn on Wood’ constructions,
where highly skilled craftsmen execute perfectly spaced stitches in the ‘shoe
upper on the last’ position, creating the creaseless elegant shoe.
Tata International manufactures a range of leather garments including men’s
and ladies’ jackets, trench coats, trousers and shorts, ladies’ skirts, blouses and
cocktail dresses in a variety of finishes.
3. Leather and Leather Products
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8. Coal, Coke and Anthracite is their largest product category by traded volume.
Having established themselves as one of India’s leading private coal importers in
the last few years, their aim is to grow into one of the largest coal trading
companies in the country.
Tata International trades in iron ore (bulk) and manganese ore (various grades).
They have direct tie-ups with miners and producers for delivery to steel and
ferro-alloy manufacturers.
They are a boutique supplier of tin, nickel, lead, zinc and other base metals, and
offer end-to-end solutions to customers.
They have direct tie-ups with smelters and leverage their strengths of logistical
support, competitive financing, risk management, quality assurance and timely
delivery to ensure a high degree of customer satisfaction.
4. Mineral Trading
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9. 5. Agriculture Trading
Tata International has recently forayed into the business of trading in
agricultural commodities and has created efficient linkages for a select
presence across the value chain.
While still in a nascent stage, they have made significant progress in developing
agriculture trade flows in their focus geographies.
Tata team provides an end-to-end trading solution to their customers. And are
constantly engaged in growing their sourcing base while adhering to quality
and food safety standards.
Tata International is currently trading in sugar, pulses, raw cashew nuts and
sesame, making use of our global presence.
Tata International believes in exploring collaborative opportunities with
partners to build a sustainable and synergistic business.
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11. The Tata group’s presence in the region
is from the early 1970s, when Tata
Precision Engineering was set up in
Singapore. Today, the group has over
16 operating companies and employs
over 7,000 people in the region.
Singapore is a nodal international
location for the group with over 3,300
employees.
Tata Group at Asia Pacific
Singapore is a nodal international location for
the Tata group in the region
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12. The Tata group has had a presence in
North America for over 70 years.
Today it is one of the largest India-
headquartered multinationals in
North America, with 13 companies
and more than 35,000 employees.
Prominent among Tata companies
operating here are Tata Consultancy
Services, Jaguar Land Rover, Tata
Communications, Tata Technologies,
Tata Steel.
Tata at North America
Tata Sons' representative office is based in
Washington DC
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13. The Tata group has been present in
Europe since 1907, when Tata Limited
was established in London. Today,
there are 19 Tata companies across the
continent, with 60,000+ employees. In
the UK, Tata is among the largest
industrial employers, operating in over
40 locations. Jaguar Land Rover, Tata
Steel and Tata Motors are leading Tata
companies in the region.
Tata Group at Europe
The Tata group's Europe headquarters are
located in London
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14. The Tata group has had links with
China since the latter half of the
19th century when Jamsetji Tata
began his career in international
trade. Tata companies employ
about 3,600 employees in China
today, with Tata International,
Tata Consultancy Services, Tata
Steel and Tata Global Beverages
leading the pack.
Tata Group at China
Tata Sons has a representative office in Beijing
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15. The Tata group has a significant
footprint in the Middle East and North
Africa region, with over 20 companies,
$3 billion in revenues and over 10,000
employees. The major Tata companies
here are Jaguar Land Rover, Voltas, Tata
Communications, TCS, Indian Hotels,
Tata Consulting Engineers, Tata Global
Beverages, Tata Steel and Tata Motors.
Tata Groups at Middle East
Tata Sons' MENA headquarters are located in Dubai
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16. International Business Strategy
In 2004, Tata owned the Daewoo vehicle company, the second
largest truck maker.
In 2005, Tata owned 21% stake holding in Spanish bus and coach
manufacturer.
In 2006, Tata formed a joint venture with brazil based marc polo
for the manufacturing of buses and coaches for India and other
international markets.
Tata has made its presence worldwide by acquiring foreign brands.
Tata has its operations in UK, South Korea, Thailand and Spain. Among
these, Tata acquires the ford motor company in 2008.
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17. Excellence in Business
A key factor that helped the Tata business to flourish and made an excellence in
business at a global stage in their respective fields.
The major models adopted by Tata is one of the initiative by business excellence
movements known as the Tata business excellence model ( TBEM). It assesses
business aspects on leadership, strategic planning, customer focus, process
management and business results
The other core elements of Tata business is Tata code of conduct(TCOC), a mandatory
pan-Tata policy that defines how the Tata employees can conduct themselves, and
the management of business ethics, a program me that helps Tata companies drive
ethics and values in the organization.
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18. Pricing Strategy
The assignment is made on TATA motor company, originated from india,
supposed to take the role of marketing analyst on the TATA,s decision of
launching a low cost car name Nano.
There are three most common pricing strategies used by managers, each of
these strategy satisfies certain objectives, below are explain each of the
strategy and objectives it is able to achieve.
1.Pricing is called skimming pricing when it is charged above the industry
regular prices and it is kept on higher side, objective of such pricing is to
recover early cash from the market or serve a certain niche in the market,
moreover such pricing is also used to provide prestigious image of the
brand.18
19. •At par pricing is charged when price is kept at same as of industry trend and such prices
are charges for “ me too” kind of products. Such pricing is dangerous in way that
customer's do see any perceived difference of the brand from other.
2.When prices are kept lower than the industry trend, such pricing is called
penetration pricing and such pricing is used either for market development or
penetrating in the market by encouraging people to use the product.
For eg-In case of TATA NANO, management used penetration pricing, since their objective
was market development by encouraging those people to use cars, who were previously
unable to buy cars because of high prices. They kept the prices of cars at a very lower
side, around 1,00,000 rupees, and by charging such price they penetrate the market , to
reach the consumer which were unable to afford the car thus creating their kind of
customers, they increased the number of prospect customers and make low income
people came into car users club.
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20. Pros of this Strategy
Make the adoption process more faster,
when organization charges low prices on
their products .
Another benefit is that in low price
category organization would not have to
face more competition in initial stage.
In case of NANO, if some want to enter
into such segment they would not able to
meet that price range easily and this way
competitors will kept away.
Cons of this Strategy
•Increase in price due to political or
economic reason leads to dissatisfaction
among customers.
•The low price affects the perception
about the product quality about the
company and brand.
•Continuous low price associates the
image of the product and people start
avoiding the product and considers it as
a cheap quality.
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21. Problems faced by TATA in International Market
•Increase in price due to political or economic reason leads to
dissatisfaction among customers.
•The low price affects the perception about the product quality about
the company and brand.
•Continuous low price associates the image of the product and people
start avoiding the product and considers it as a cheap quality.
•There are various factors such as safety, quality, value, performance,
environmental friendliness, design and technology revealed a
preference of other manufacturer's vehicles opposed to TATA.
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23. Some Important points to note:
60% of equity share capital of Tata sons is held by philanthropic trusts.
Revenue of Tata companies in FY 19 was $113.0 billion (INR 792,710
crore)
28 public listed Tata enterprise have a combined market capitalisation of
over 160 Us billion dollars. (INR, 11,09809 CRORE)as on march 31, 2019.
TCS is the most profitable subsidiary of Tata group.
TCS was valued over 7.5 trillion Indian rupees as of June 2020.
Titan ranked 2nd on the list with 870 billion rupees during the same time
period.
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26. Tata ranks 86th among 100 most valuable brands. In it's robust journey to
becoming India's largest conglomerate, the company has had milestones that
have been eternally entwined with country's history.
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27. High value based business development activities.
Overall development and growth of workers
Economic growth of the nation
Ethical leadership
Identify the need to Access new markets, opportunity costs quality
and product.
Created a brand name.
Social responsibility towards it's stakeholders and community.
Conclusions
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![INTRODUCTION
Tata Group is an Indian multinational conglomerate holding company
headquartered in Mumbai, Maharashtra, India. Founded in 1868 by Jamsetji Tata,
the company gained international recognition after purchasing several global
companies.
One of India's largest conglomerates, Tata Group is owned by Tata Sons. It is one of
the biggest and oldest industrial groups in the country, founded 153 years ago in
1868. Each Tata company operates independently under the guidance and
supervision of its own board of directors and shareholders.
Tata International Limited [TIL] is a global trading and distribution company with a
network of offices and subsidiaries spanning more than 39 countries in Africa, Asia,
Europe and the Americas.
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