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• Oxford, December 2010
Presence • feeling ‘within’ the virtual environment
Presence • perception landscape
Imagery
non-factual umbrella
Presence:
distinct imagery form triggered
by digital media
Imagery continuum
Thought-imagery Imagination-imagery
Narrative
transportation
Cognitive elaboration
Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery
Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery
Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery
Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery
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Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery

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Substantial multidisciplinary research has established foundational support for the consumer behaviour phenomenon that underlies the experience of telepresence within online social networks and other digital media products that provide hedonistic value. In this presentation the authors (Inma Rodriguez-Ardura and Francisco J. Martínez-López) propose to extend existing approaches to mental imagery to reach the context of user experiences in digital media, and to theoretically connect telepresence with mental imagery.

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Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental imagery

  1. 1. • Oxford, December 2010
  2. 2. Presence • feeling ‘within’ the virtual environment
  3. 3. Presence • perception landscape
  4. 4. Imagery non-factual umbrella
  5. 5. Presence: distinct imagery form triggered by digital media
  6. 6. Imagery continuum Thought-imagery Imagination-imagery Narrative transportation Cognitive elaboration

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