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UN Women Goodwill Ambassador Emma Watson launches HeforShe IMPACT 10x10x10 initiative

UN Women Goodwill Ambassador Emma Watson launched the next phase of the #HeforShe campaign during the World Economic Forum in Davos. Read more: http://ow.ly/I73qf

Some of our favourite excerpts:

"What are your stories? Girls, who have been your mentors? Parents, did you make sure you treated your children equally, and if so, how have you done it? Young men, have you spoken up in a conversation when a woman was casually degraded or dismissed? How did you take action when you became aware a woman was a victim of violence? Businessmen, have you mentored, supported, or engaged women in leadership positions? Writers, have you challenged the language and imagery used to portray women? CEOs, have you implemented the women’s empowerment principles in your own company? What change have you seen? We want to know."

"It is my belief that there is a greater understanding than ever that women need to be equal participants in our homes, our societies, in our governments, and in our work places. And they know that the world is being held back in every way because they are not. Women share this planet 50/50 and they are massively neglected and underrepresented, their potential astonishingly untapped."

"The groundswell of response we have received in support for HeforShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action."

"The truth is the ‘what now’ is down to you. What your ‪HeforShe‬ commitment will be is personal. And there is no ‘best’ way, everything is valid. Decide what your commitment is, make it public, and then please report back to us on your progress so that we can share your story. We want to support, guide and reinforce your efforts."