Pimp My Content | 9 content tips and techniques to transform your website into a successful sales tool | Presented by Amanda Gonzalez from web design and copywriting agency, Untangle the Web, at WordCamp Melbourne 2011

1. PIMP my content
content.
Amanda Gonzalez.

2. PIMP MY CONTENT.
9 tasks. 5 x 1 hour.
3 x 1 day.
1 x 1 weekend.
ee e d

3. PIMP MY CONTENT.
Checklists. Tick.

4. PIMP MY CONTENT.
What IS content?

5. ONE HOUR.
1.
Your h dli IS your story.
Y headline t

6. socialrabbit.net

7. ONE HOUR.
2.
People don’t READ. People
SCAN. Suck it up.

8. ONE HOUR: People don’t READ. People SCAN.
adage.com

9. ONE HOUR: People don’t READ. People SCAN.
Target year 8 students.

10. ONE HOUR: People don’t READ. People SCAN.

11. ONE HOUR: People don’t READ. People SCAN.
Omit needless words.
Any. That. Like. Very.
Really. A lot.

12. ONE HOUR: People don’t READ. People SCAN.
Use short and narrow blocks
of copy.

13. ONE HOUR: People don’t READ. People SCAN.
divinewrite.com

14. ONE HOUR.
3.
Welcome to my brochure.

15. google.com
o

16. contentmarketinginstitute.com
m s

17. ONE HOUR.
4.
Be boring.

18. ONE HOUR: Be boring.
Don’t make me think! Steve Krug, 2005

19. ONE HOUR: Be boring.

20. ONE HOUR.
5.
Design is queen. Just ask
Jakob.

21. useit.com
s

22. ONE HOUR TASKS.
1. Headlines.
2. Scanability.
3. Welcome to my brochure.
4. Be boring.
5. Design is queen.

23. ONE DAY.
6.
There’s no place like home.

24. ONE DAY: There’s no place like home.
Hello. I’m Amanda. I’m a
copywriter.

25. cleverclicks.com.au
k

26. ONE DAY.
7.
The sign up is the first date.

27. ONE DAY: The sign up is the first date.
Collect the minimum to
proceed. Sometimes, it’s
nothing.

29. ONE DAY: The sign up is the first date.

30. ONE DAY: The sign up is the first date.

31. ONE DAY: The sign up is the first date.

32. ONE DAY.
8.
Four wasted pages.

33. untangletheweb.com.au

34. blogtyrant.com
r

35. ONE DAY: Wasted pages.
valeriekhoo.com

36. frywiles.com

37. ONE DAY: Wasted pages.
untangletheweb.com.au

38. ONE DAY TASKS.
6. Home page.
7. Sign ups.
8. Four wasted pages.

39. ONE WEEKEND.
9.
Content marketing is not a
one-night stand.

40. ONE WEEKEND: Content marketing is not a one-
night stand.
i ht t d
Content marketing is rich,
informative content leading to
your goal.

41. ONE WEEKEND: Content marketing is not a one-
night stand.
i ht t d
Who. What. Where. When. Why.
Never HOW.

42. ONE WEEKEND: Content marketing is not a one-
night stand.
i ht t d
Don’t waste your content.

45. CONCLUSION.
You don’t have to be a master
wordsmith.

46. RESOURCES.
Steve Krug’s books.
Krug s books
Jakob Nielsen’s site useit com
site, useit.com.
braintraffic.com.
b i t ffi

47. RESOURCES.
Slides online
online.
FREE: Checklists for each task.
task

48. Tick.
Tick
@untangle.
@ t l