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The Platform Unmetric monitors over
10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
Texas Roadhouse – Engagement Texas
Roadhouse, had the highest engagement amongst selected competitors, in the Restaurant & Café sector. On July 17th, the brand received an engagement alert based on the post shown below.
Olive Garden Italian Restaurant –
Engagement Strategy Olive Garden Italian Restaurant had the highest fan growth amongst selected competitors. The brand ran campaigns around their 2 for $25 deal along with their 3 course Italian meal.
Twitter – An Overview UNMETRIC
SCORE FOR TWITTER Brand Name Unmetric Score Applebee’s 61 Buﬀalo Wild Wings 54 Chili’s 48 Cheesecake Factory 44 Outback Steakhouse 41 Red Lobster 35 Hooters 31 TGI Fridays 30 Texas Roadhouse 28 IHOP 28 June 2013
Notable Metrics on Twitter Brand
Name Total Followers Followers Growth Number of Tweets Average Response Time (Net) Sentiment @BWWings 273,288 6.56% 226 1:16:41 Positive @Applebees 158,365 31.31% 24,956 0:17:30 Neutral @Chilis 110,830 30.47% 1,219 4:12:03 Neutral @Cheesecake 97,382 28.26% 1,100 4:16:36 Neutral @Outback 79,759 37.31% 1,651 1:33:31 Neutral
Notable Metrics on Twitter Brand
Name Total Followers Followers Growth Number of Tweets Average Response Time (Net) Sentiment @redlobster 54,540 47.06% 336 10:02:52 Positive @Hooters 52,540 6.64% 105 9:57:18 Neutral @TGIFridays 37,823 29.50% 879 10:06:31 Neutral @texasroadhouse 36,049 7.14% 701 25:23:45 Neutral @IHOP 23,092 12.68% 1,026 1:26:23 Neutral
Outback Steakhouse - #LightningLaps Outback
Steakhouse ran a contest in July with #LightningLaps. The brand also tweeted around #MiniMilkshakes and their brand’s chat forum #OutbackChat. Top Hashtags : #LightningLaps, #OutbackChat, #MiniMilkshakes
Red Lobster – Tweet Analysis
Red Lobster ran several campaigns over the selected time period including #RLunchChallenge and #TastyTuesday. Top Hashtags : #RLunchChallenge, #TastyTuesday, #FoodTease
Applebee’s– Reply Strategy Applebee’s had
the lowest Average Response Time (ART) amongst selected competitors, averaging at 17min 30secs. This is signiﬁcantly less than the ART for brands in Applebee’s geography or sector. Benchmarking ART
Unmetric works with leading brands
and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efﬁcient social media teams. About Unmetric : THANK YOU Please contact us at email@example.com for more information