1.
April 1st – April 30 2016
TopShampooBrands
onSocialMedia
Image courtesy: Brentron via Wikicommons

2.
Shampoo Brands: Social Media Report
This report captures the performance of
Shampoo Brands (India Region)
on Social Media between
January 1st – March 31st, 2016

3.
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This report was generated entirely by the
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4.
Comparison of
Shampoo Brands’
Facebook Pages
Apr 01, 2016 - Apr 30, 2016

5.
Sunsilk Hair Experts had the largest fan base of 15,919,845 while Matrix Professional Haircare & Color(IN) showed the
highest fan growth of 3.22%.
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K
Growth%
Number of Fans
TRESemmé(IN) CLEAR(IN) Dove(IN)
Pantene India Sunsilk Hair Experts Head & Shoulders India(IN)
Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN)
Fans

6.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Garnier India Pantene India CLEAR(IN) Sunsilk Hair
Experts
Head &
Shoulders
India(IN)
Himalaya Hair
Care
Dove(IN) L'Oreal
Paris(IN)
Matrix
Professional
Haircare &
Color(IN)
TRESemmé(IN)
Egypt Philippines Countries < 2% Mexico Pakistan Thailand Brazil Indonesia Other Countries India
Fans - Geography

7.
Matrix Professional Haircare & Color(IN) had the highest PTAT of 12.32% as a percentage of its average number of Fans during
this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
TRESemmé(IN) CLEAR(IN) Pantene India Dove(IN)
Sunsilk Hair Experts Head & Shoulders India(IN) L'Oreal Paris(IN) Himalaya Hair Care
Matrix Professional Haircare & Color(IN) Garnier India
Conversations

8.
L'Oreal Paris(IN) published the greatest number of posts (21). TRESemmé(IN) had the highest average engagement, with a
score of 952.
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800 900 1000
TRESemmé(IN)
Dove(IN)
Pantene India
Sunsilk Hair Experts
Himalaya Hair Care
L'Oreal Paris(IN)
Matrix Professional Haircare
& Color(IN)
Garnier India
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9.
L'Oreal Paris(IN) received the most number of Likes (197,915), the most number of Comments (1,137) and the most number
of Shares (581).
0K 50K 100K 150K 200K 250K
TRESemmé(IN)
CLEAR(IN)
Pantene India
Dove(IN)
Head & Shoulders India(IN)
Sunsilk Hair Experts
L'Oreal Paris(IN)
Himalaya Hair Care
Garnier India
Matrix Professional Haircare & Color(IN)
Likes Comments Shares
Engagement Breakdown

10.
Most Engaging Brand Posts
L'Oreal Paris(IN)
19-APR-16, TUE 12:30PM
We believe YOU CANnes! ?
Participate in our ‘#ICANnes Recreate
Infallible Looks’ contest by doing th ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 166,625 855 463 Positive
TRESemmé(IN)
19-APR-16, TUE 2:30AM
Get soft, salon-shiny hair in just three
minutes with the new TRESemmé Spa
Rejuvenationrange.
TRESemmé(IN)
08-APR-16, FRI 2:30AM
Get soft, salon-shiny hair in just three
minutes with the new TRESemmé Spa
RejuvenationShampoo and ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 37,089 300 139 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
955 17,542 215 337 Uncategorized

11.
Most Engaging Brand Posts
Pantene India
01-APR-16, FRI 1:30AM
You'll never believe who Anushka's biggest
hair critic is. Watch the video to find out.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
907 16,152 250 188 Negative
Dove(IN)
04-APR-16, MON 10:00AM
What if you could make your hair the
promise of absolute damage repair?
Wondering what we’re talking ..
Pantene India
01-APR-16, FRI 8:30AM
Who does Anushka trust when it comes to
her hair? Watch to know more.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
855 19,892 213 230 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
717 9,324 70 60 Uncategorized

12.
L'Oreal Paris(IN)'s Facebook Page saw the highest number of Fan posts (60).
0 10 20 30 40 50 60 70
TRESemmé(IN)
CLEAR(IN)
Dove(IN)
Pantene India
Sunsilk Hair Experts
Head & Shoulders India(IN)
Himalaya Hair Care
L'Oreal Paris(IN)
Matrix Professional Haircare & Color(IN)
Garnier India
Numberof Fan Posts
Fan Posts

13.
TRESemmé(IN) received the highest percentage of Positive Sentiment (57.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TRESemmé(IN)
CLEAR(IN)
Pantene India
Sunsilk Hair Experts
Head & Shoulders India(IN)
Himalaya Hair Care
L'Oreal Paris(IN)
Matrix Professional Haircare & Color(IN)
Garnier India
Negative Neutral Positive
Sentiment Analysis

14.
L'Oreal Paris(IN) published the most with 20 posts, among the brands studied here.
5%
16%
2%
0%
4%
4%
15%
36%
18%
0%
TRESemmé(IN)
Matrix Professional Haircare & Color(IN)
Sunsilk Hair Experts
CLEAR(IN)
Himalaya Hair Care
Pantene India
Dove(IN)
L'Oreal Paris(IN)
Garnier India
Head & Shoulders India(IN)
Share Of Voice – Volume of Posts

15.
L'Oreal Paris(IN) received the largest volume of Likes (197,915), among the brands analyzed here.
17%
0%
6%
0%
0%
8%
10%
59%
0% 0%
TRESemmé(IN)
Matrix Professional Haircare & Color(IN)
Sunsilk Hair Experts
CLEAR(IN)
Himalaya Hair Care
Pantene India
Dove(IN)
L'Oreal Paris(IN)
Garnier India
Head & Shoulders India(IN)
Share Of Voice – Likes

16.
L'Oreal Paris(IN) received the largest volume of Comments (1,137), among the Shampoo brands we looked at.
20%
1%
6%
0%
0%
12%
13%
43%
5%
0%
TRESemmé(IN)
Matrix Professional Haircare & Color(IN)
Sunsilk Hair Experts
CLEAR(IN)
Himalaya Hair Care
Pantene India
Dove(IN)
L'Oreal Paris(IN)
Garnier India
Head & Shoulders India(IN)
Share Of Voice – Comments

17.
L'Oreal Paris(IN) received the largest volume of Shares (581), among the Shampoo brands studied.
27%
3%
6%
0%
0%
14%
16%
33%
1%
0%
TRESemmé(IN)
Matrix Professional Haircare & Color(IN)
Sunsilk Hair Experts
CLEAR(IN)
Himalaya Hair Care
Pantene India
Dove(IN)
L'Oreal Paris(IN)
Garnier India
Head & Shoulders India(IN)
Share Of Voice – Shares

18.
During this time period, #BestEver Pantene was the most engaging run by Pantene India. L'Oreal Paris(IN) published the most
(11) in its #LifeInPink campaign.
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
Get Red Carpet ready with TRESemmé(TRESemmé(IN))
#SensitiveSkinTalk(Dove(IN))
#BestEver Pantene(Pantene India)
Go Perfect Straight(Sunsilk Hair Experts)
Head & Shoulders Anti Danfruff Shampoo(Head & Shoulders
India(IN))
#LifeInPink(L'Oreal Paris(IN))
#SoColorYourHair(Matrix Professional Haircare & Color(IN))
#PMS - Pimple Masking Story(Garnier India)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

19.
Analysis of
L'Oreal Paris
Facebook Page
Apr 01, 2016 - Apr 30, 2016

20.
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,233,957 3,858 .17% India
Mostly Young, Female and
Single
L'Oreal Paris

21.
Engagement Score Total Fan Posts
582 50
Total Posts Brand Response Rate
20 0.00%
Total Likes Avg. Reply Time
197,915 0 sec
Total Comments General Sentiment
1,137 Neutral
Total Shares
581
Most Engaging Content Type
Contest
Least Engaging Content Type
Product Oriented Posts
Most Prolific Content Type
Product Oriented Posts
Most Engaging Campaign
Vote LPFWA Contest
Most Recent Campaign
Cannes 2013
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

22.
2,226K
2,228K
2,230K
2,232K
2,234K
2,236K
2,238K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
2,233,957
New Fans
3,858

23.
Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
L'Oreal Paris had an average engagement score of 582 and a highest of 975.

24.
Community Analysis
L'Oreal Paris fans are mostly Young, Female and Single L'Oreal Paris fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distributionof Fans
10%
90%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United Arab Emirates
United States
United Kingdom
Thailand
Canada
Australia
Singapore
Qatar
Congo

25.
0
1
1
2
2
3
3
4
4
5
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
hair colour 6
Casting Crème Gloss 5
ICANnes Recreate
Infallible
5
Sonam Kapoor 4
L'Oréal Paris 4

26.
30%
70%
Brand Participation Brand Non Participation
75%
0%
25%
Posititve Negative Neutral
Brand Posts - Engagement
L'Oreal Paris responded to 6 conversations generated by the 20
Posts they published.
L'Oreal Paris receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

27.
Most Engaging Brand Posts
19-APR-16, TUE 12:30PM
We believe YOU CANnes! ?
Participate in our ‘#ICANnes Recreate
Infallible Looks’ contest by doing th ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 166,625 855 463 Positive
05-APR-16, TUE 1:30AM
Sonam Kapoor always looks so stylish from
head to toe! Complete your look with Casting
Crème Gloss h ..
04-APR-16, MON 2:40AM
Complete your look with glossy hair colour from
Casting Crème Gloss for Rs.299 only! #OOTD
Buy now: ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
553 9,187 40 27 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
484 7,548 24 26 Positive
NO IMAGE NO IMAGE NO IMAGE

28.
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800
Videos
Links
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

29.
Top Keywords Used Frequency
L'Oréal Paris 25
ICANnes 6
9828442208
Whatspp
6
Husband 6
Love marriage
Specialist
6
User Posts
0
1
2
3
4
5
6
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

30.
L'Oreal Paris appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
44%
0%
56%
Posititve Negative Neutral

31.
Most of L'Oreal Paris posts were around 'Product Oriented Posts', and posts around 'Contest' received the highest
engagement.
Content Intel
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700 800 900 1000
Product Oriented Posts
Contest
Numberof Posts
Engagement Score
Engagement Score Number of Posts

32.
Campaign Intel – 3 most recent campaigns
0 5 10 15 20 25
0 50 100 150 200 250 300 350 400 450 500
#LifeInPink
#LipstickDiaries
#MyColorObsession
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Unmetric undertakes campaign tagging for brands. This is an overview of L’Oreal’s campaigns not limited to the period
studied in this report.

33.
Analysis of
Matrix Professional
Haircare & Color
Facebook Page
Apr 01, 2016 - Apr 30, 2016

34.
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
206,973 6,466 3.22% India
Mostly Young, Female and
Single
Matrix Professional Haircare &
Color

35.
Engagement Score Total Fan Posts
62 11
Total Posts Brand Response Rate
9 0.00%
Total Likes Avg. Reply Time
306 0 sec
Total Comments General Sentiment
32 Neutral
Total Shares
56
Most Engaging Content Type
Question to fans
Least Engaging Content Type
Engagement Oriented Posts
Most Prolific Content Type
Product Oriented Posts
Most Engaging Campaign
Mirror Shine Blackspa
Treatment
Most Recent Campaign
Bridal collection
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

36.
194K
196K
198K
200K
202K
204K
206K
208K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
206,973
New Fans
6,466

37.
Engagement
0
250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Matrix Professional Haircare & Color had an average engagement score of 62 and a highest of 94.

38.
Community Analysis
Matrix Professional Haircare & Color fans are mostly Young,
Female and Single
Matrix Professional Haircare & Color fans are largely from India
followed by United States.
Fan Demographics Distributionof Fans
35%
65%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
India
United States
United Arab Emirates
Canada
Australia
Malaysia
Saudi Arabia
Thailand
Qatar

39.
0
0
0
1
1
1
1
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
Matrix salon 6
http://on.fb.me/1fas3IJ 6
hair 4
SOCOLOR 2
Available 2

40.
56%
44%
Brand Participation Brand Non Participation
25%
0%
75%
Posititve Negative Neutral
Brand Posts - Engagement
Matrix Professional Haircare & Color responded to 5 conversations
generated by the 9 Posts they published.
Matrix Professional Haircare & Color receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

41.
Most Engaging Brand Posts
01-APR-16, FRI 4:57AM
Have you experienced the 5 Professional
Wondersof our new Wonder.BlackAmmonia
Free range yet?
It's ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
94 38 13 7 Neutral
23-APR-16, SAT 1:41AM
Show some love and tell us what’s your
favorite Matrix product in the comments
below!
27-APR-16, WED 8:43AM
Taking care of your hair should never be a
problem! Head straight to a Matrix salon
near you to get ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
86 41 4 10 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
72 44 0 9 Neutral
NO IMAGE NO IMAGE NO IMAGE

42.
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 20 40 60 80
Links
Photos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

43.
Top Keywords Used Frequency
Earn 7
9604780731 7
7 levels 7
BONUS AMOUNT 6
APPLICATIONS 1 6
User Posts
0
1
2
3
4
5
6
7
8
9
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

44.
Matrix Professional Haircare & Color appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
9%
0%
91%
Posititve Negative Neutral

45.
Most of Matrix Professional Haircare & Color posts were around 'Product Oriented Posts', and posts around 'Question to fans'
received the highest engagement.
Content Intel
0 1 2 3 4 5 6 7 8
0 10 20 30 40 50 60 70 80 90 100
Product Oriented Posts
Question to fans
Engagement Oriented Posts
Numberof Posts
Engagement Score
Engagement Score Number of Posts

46.
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 2 4 6 8 10 12
0 100 200 300 400 500 600 700 800 900 1000
#SoColorYourHair
Mirror Shine Blackspa Treatment
Matrix Opti.black range
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Unmetric undertakes campaign tagging for brands. This is an overview of Matrix’s campaigns not limited to the period
studied in this report.

47.
Analysis of
Pantene India
Facebook Page
Apr 01, 2016 - Apr 30, 2016

48.
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,377,903 4,065 .30% India
Mostly Young, Female and
Single
Pantene India

49.
Engagement Score Total Fan Posts
837 5
Total Posts Brand Response Rate
2 0.00%
Total Likes Avg. Reply Time
25,476 0 sec
Total Comments General Sentiment
320 Neutral
Total Shares
248
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
NA
Most Prolific Content Type
Ad Campaigns
Most Engaging Campaign
#BestEver Pantene
Most Recent Campaign
New Daily Moisture Repair
Collection
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

50.
1,371K
1,372K
1,373K
1,374K
1,375K
1,376K
1,377K
1,378K
1,379K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
1,377,903
New Fans
4,065

51.
Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Pantene India had an average engagement score of 837 and a highest of 837.

52.
Community Analysis
Pantene India fans are mostly Young, Female and Single Pantene India fans are largely from India followed by Pakistan.
Fan Demographics Distributionof Fans
13%
87%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
India
Pakistan
United States
Nepal
United Arab Emirates
Bangladesh
Philippines
Saudi Arabia
Canada
Congo

53.
0
1
1
2
2
3
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
trust 1
biggest hair critic 1
Anushka 1
hair 1
video 1

54.
Most Engaging Brand Posts
01-APR-16, FRI 1:30AM
You'll never believe who Anushka's biggest
hair critic is. Watch the video to find out.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
907 16,152 250 188 Negative
01-APR-16, FRI 8:30AM
Who does Anushka trust when it comes to
her hair? Watch to know more.
ENGMT. LIKES COMMENTS SHARES
717 9,324 70 60
NO IMAGE

55.
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 200 400 600 800 1000
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

56.
Top Keywords Used Frequency
है 1
से ज़्यादा शेयर करें 1
वो सभी ददए गए 1
Saraswati Vihar 1
Opp Crescent Public
School
1
User Posts
0
0
0
1
1
1
1
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

57.
Pantene India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
20%
0%
80%
Posititve Negative Neutral

58.
Campaign Intel – 3 most recent campaigns
0 1 2 3 4 5 6 7
0 200 400 600 800 1000 1200
#BestEver Pantene
#LisaForPantene
Share your frowny selfie and get a Pantene
hamper
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Unmetric undertakes campaign tagging for brands. This is an overview of campaigns run by Pantene not limited to the period
studied in this report.

59.
Analysis of
Sunsilk Hair Experts
Facebook Page
Apr 01, 2016 - Apr 30, 2016

60.
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
15,919,845 116,088 .73% India
Mostly Young, Female and
Single
Sunsilk Hair Experts

61.
Engagement Score Total Fan Posts
300 29
Total Posts Brand Response Rate
1 0.00%
Total Likes Avg. Reply Time
18,746 0 sec
Total Comments General Sentiment
154 Neutral
Total Shares
104
Most Engaging Content Type
Product Oriented Posts
Least Engaging Content Type
NA
Most Prolific Content Type
Product Oriented Posts
Most Engaging Campaign
SUNSILK 2 STATES
CONTEST
Most Recent Campaign
BRAID TYPE TUESDAY
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

62.
15,700K
15,750K
15,800K
15,850K
15,900K
15,950K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
15,919,845
New Fans
116,088

63.
Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Sunsilk Hair Experts had an average engagement score of 300 and a highest of 300.

64.
Community Analysis
Sunsilk Hair Experts fans are mostly Young, Female and Single Sunsilk Hair Experts fans are largely from Brazil followed by
Indonesia.
Fan Demographics Distributionof Fans
17%
83%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
Brazil
Indonesia
Philippines
India
Egypt
Thailand
Pakistan
Mexico
Argentina
Germany

65.
0
0
0
1
1
1
1
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
natural hair growth 1
time 1
months 1
new Sunsilk 1
Healthy Growth 1

66.
Most Engaging Brand Post
20-APR-16, WED 2:09AM
Dreaming about long hair? It's time to live it
with the new Sunsilk Long and Healthy
Growth shampoo! ..
ENGMT. LIKES COMMENTS SHARES
300 18,746 154 104
NO IMAGE

67.
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2
0 50 100 150 200 250 300 350
Links
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

68.
Top Keywords Used Frequency
India 2
Thankz 2
ths shmpu 2
bt nw m 2
long hair 2
User Posts
0
1
1
2
2
3
3
4
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

69.
Sunsilk Hair Experts appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
22%
8%
70%
Posititve Negative Neutral

70.
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 2 4 6 8 10 12 14 16 18
0 1 2 3 4 5 6 7 8 9 10
Go Perfect Straight
Sunsilk STYLE RESOLUTION 2015
Band Baaja Bridesmaid Contest
Numberof Posts
Engagement Score
Engagement Score Number of Posts
The following is an analysis of campaigns run by Sunsilk that is not limited to the period studied in this report.

71.
Analysis of
TRESemmé
Facebook Page
Apr 01, 2016 - Apr 30, 2016

72.
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,158,715 5,025 .44% India
TRESemmé

73.
Engagement Score Total Fan Posts
952 9
Total Posts Brand Response Rate
3 33.33%
Total Likes Avg. Reply Time
56,840 2 days, 13 hrs, 22 mins
Total Comments General Sentiment
532 Positive
Total Shares
485
Most Engaging Content Type
Product Oriented Posts
Least Engaging Content Type
NA
Most Prolific Content Type
Product Oriented Posts
Most Engaging Campaign
Get Red Carpet ready with
TRESemmé
Most Recent Campaign
Wish this diva a Very Happy
Birthday
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

74.
1,149K
1,150K
1,151K
1,152K
1,153K
1,154K
1,155K
1,156K
1,157K
1,158K
1,159K
1,160K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
1,158,715
New Fans
5,025

75.
Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
TRESemmé had an average engagement score of 952 and a highest of 996.

76.
Community Analysis
TRESemmé fans are largely from India followed by United Arab Emirates.
Distributionof Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
India
United Arab Emirates
United States
Canada
United Kingdom
Australia
Thailand
Singapore
Saudi Arabia
Mongolia

77.
0
0
0
1
1
1
1
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
three minutes 3
Spa Rejuvenation range 3
new TRESemmé Spa
Rejuvenation
3
salon-shiny hair 3
soft 3

78.
33%
67%
Brand Participation Brand Non Participation
Brand Posts - Engagement
TRESemmé responded to 1 conversations generated by the 3 Posts they published.
Brand Responses

79.
Most Engaging Brand Posts
19-APR-16, TUE 2:30AM
Get soft, salon-shiny hair in just three
minutes with the new TRESemmé Spa
Rejuvenationrange.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 37,089 300 139 Neutral
08-APR-16, FRI 2:30AM
Get soft, salon-shiny hair in just three
minutes with the new TRESemmé Spa
RejuvenationShampoo and ..
18-APR-16, MON 10:00AM
Get soft, salon-shiny hair in just three
minutes with the new TRESemmé Spa
Rejuvenationrange.
ENGMT. LIKES COMMENTS SHARES
955 17,542 215 337
ENGMT. LIKES COMMENTS SHARES
286 2,209 17 9
NO IMAGE NO IMAGE NO IMAGE

80.
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 200 400 600 800 1000 1200
Links
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

81.
Top Keywords Used Frequency
best shampoo 2
dandruff 2
hair 2
Conditioner online 1
tresemme 1
User Posts
0
0
0
1
1
1
1
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

82.
TRESemmé responded to 3 conversations generated by the 9
Posts fans published.
TRESemmé appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
33%
67%
Brand Participation Brand Non Participation
57%29%
14%
Posititve Negative Neutral

83.
Campaign Intel – 3 most recent campaigns
Unmetric does campaign tagging for brands. These campaigns are not restricted to the period analyzed in this report.
Entire Campaign
0 2 4 6 8 10 12 14 16 18 20
0 200 400 600 800 1000 1200
Get Red Carpet ready with
TRESemmé
SEASON'S BEST HAIRSTYLES!
Red Carpet Hairstyle
Numberof Posts
Engagement Score
Engagement Score Number of Posts

84.
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