Take a deep dive into the social media habits of well known brands like Buzzfeed, Huffington Post and Upworthy along with their content and campaigns across facebook.
2. Media : Social Media Report
This Report looks at how
Media (Online)
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
3. Upworthy had the largest fan base of 10,044,651 while Business Insider showed the highest fan growth of 5.20%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Growth%
Number of Fans
The Huffington Post The Onion BuzzFeed Business Insider Upworthy Mashable
Fans
5. The Huffington Post had the highest PTAT of 31.14% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
The Huffington Post The Onion BuzzFeed Upworthy Business Insider Mashable
Conversations
6. Business Insider published the greatest number of posts (6,960). Upworthy had the highest average engagement with a score
of 683.
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0 100 200 300 400 500 600 700 800
The Huffington
Post
The Onion
BuzzFeed
Business
Insider
Upworthy
Mashable
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
7. The Huffington Post received the most number of Likes (14,986,363) and had the most number of Shares (5,754,146) while
BuzzFeed got the most number of Comments (3,094,511).
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K
The Huffington Post
The Onion
BuzzFeed
Business Insider
Upworthy
Mashable
Likes Comments Shares
Engagement Breakdown
8. Most Engaging Brand Posts
The Huffington Post
30-SEP-16, FRI 5:30PM
Gotta love Congress.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 14,883 4,816 34,250 Uncategorized
Upworthy
30-SEP-16, FRI 2:21PM
"You gotta be kidding me!" It's the little
joys in life that often matter most.
Mashable
30-SEP-16, FRI 5:19AM
This student invented a genius kitchen
appliance to offer a helping hand to people
who only have the ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 55,469 5,361 33,242 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 19,394 706 12,764 Uncategorized
9. Most Engaging Brand Posts
The Huffington Post
29-SEP-16, THU 9:30PM
But Donald J. Trump has no problem
attacking Hillary Clinton over her husband's
infidelity.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 19,941 5,478 23,148 Uncategorized
Business Insider
29-SEP-16, THU 4:55PM
This is what your lungs look like after just
20 cigarettes.
Mashable
28-SEP-16, WED 10:47PM
These 'Air Swimmers' might just be the
coolest balloons we have ever seen.
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 16,898 34,007 68,116 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 18,705 6,955 41,068 Uncategorized
10. Upworthy received the highest percentage of Positive Sentiment (41.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Upworthy
Negative Neutral Positive
Sentiment Analysis
11. Business Insider published the most with 6,960 posts.
8%
42%
11%
6%
13%
20%
Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable
Share Of Voice – Volume of Posts
12. The Huffington Post received the largest volume of Likes (14,986,363).
20%
8%
27%
12%
29%
4%
Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable
Share Of Voice – Likes
13. BuzzFeed received the largest volume of Comments (3,094,511).
9%
10%
44%
6%
26%
5%
Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable
Share Of Voice – Comments
14. The Huffington Post received the largest volume of Shares (5,754,146).
25%
14%
16%
8%
32%
5%
Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable
Share Of Voice – Shares