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Telecom
Brands in India
on Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015
Top Telecom Brands in India on Facebook Q2-2015
In this report we looked at the top 10
telecom brand pages on Facebook.
Ta...
Key Findings
• Vodafone Zoozoos had the largest fan base while Reliance
Mobile showed the highest fan growth.
• Reliance M...
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes t...
Fans
Vodafone Zoozoos had the largest fan base of 18,795,354 while Reliance Mobile showed the
highest fan growth of 2.63%....
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BSNL Mobile Idea Cellular MTS India Aircel India ...
Engagement - Posts
Reliance Mobile published the greatest number of posts (230). Idea Cellular had the highest
average eng...
Engagement Breakdown
0 500000 1000000 1500000 2000000 2500000 3000000
Idea Cellular
MTS India
Airtel
Vodafone Zoozoos
Unin...
Most Engaging Brand Posts
Competitors
Reliance Mobile
Sat, May 23 at 3:02 AM EDT
Share your favorite T20 cricket moments w...
Most Engaging Brand Posts
Competitors
Idea Cellular
Sun, May 24 at 8:00 AM EDT
When was the last time you disconnected to
...
Fan Posts
0 2000 4000 6000 8000 10000 12000
Idea Cellular
Vodafone Zoozoos
Airtel
MTS India
Uninor
Aircel India
Tata Docom...
Sentiment Analysis
Vodafone India received the highest percentage of Positive Sentiment (21.00%).
Competitors
0% 10% 20% 3...
Brand Responses
Reliance Mobile responded to the highest percentage of Fan posts (65.77%).
Competitors
0.0%
10.0%
20.0%
30...
Share Of Voice – Volume of Posts
Reliance Mobile published the most with 230 posts, among the brands in "Competitors" Grou...
Share Of Voice – Likes
Idea Cellular received the largest volume of Likes (2,795,527), among the brands in "Competitors"
G...
Share Of Voice – Comments
Idea Cellular received the largest volume of Comments (44,885), among the brands in
"Competitors...
Share Of Voice – Shares
Vodafone Zoozoos received the largest volume of Shares (39,175), among the brands in
"Competitors"...
Campaign Comparison
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800 900
#TheGreatSocialQuest(Idea Cellular)
#Vodaf...
Analysis of Airtel’s Facebook
Page
Apr 01, 2015 - Jun 30, 2015
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes t...
Brand Overview
Airtel
Fans 5,858,610
New Fans 33,090
Fan Growth .56%
Country India
Demographics Mostly Young, Male and Sin...
Brand Overview
Posts
Brand User
Engagement Score 51 Total Fan Posts 10,762
Total Posts 174 Brand Response Rate 55.51%
Tota...
Fan Growth
5,800,000
5,810,000
5,820,000
5,830,000
5,840,000
5,850,000
5,860,000
5,870,000
Airtel had a growth rate of 0.5...
Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-J...
Community Analysis
Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by
Bangladesh...
0
1
2
3
4
5
6 Airtel posted a total of 174 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in t...
64%
36%
Brand Participation Brand Non Participation
96%
1%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Airtel r...
Most Engaging Brand Posts
Airtel
Sat, Apr 25 at 11:47 AM EDT
We are deeply saddened by the severe impact that
one of the w...
0 50 100 150 200
0 50 100 150 200 250 300
Photos
Videos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score...
0
50
100
150
200
250
300
350
400
Positive Neutral Negative Users posted a total of 10,762 Posts
between Apr 01, 2015 and J...
56%
44%
Brand Participation Brand Non Participation
20%
28%
52%
Posititve Negative Neutral
User Posts - Engagement
Airtel ...
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 50 100 150 200 250 300 350 400
Brand News
Others
Event
Plans & Pricing
Corp...
0 2 4 6 8
0 20 40 60 80
Advice/Tips
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Score
...
0 1 2 3 4 5
0 10 20 30 40 50
Recharge your Airtel
Digital TV on Myntra
to get 30% OFF
Airtel 3G Wi-Fi
Dongle
Supersaver Vo...
Analysis of Idea Cellular
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Idea Cellular
Fans 7,300,597
New Fans 88,492
Fan Growth 1.21%
Country India
Demographics Mostly Young, Male...
Brand Overview
Posts
Brand User
Engagement Score 630 Total Fan Posts 4,381
Total Posts 102 Brand Response Rate 38.07%
Tota...
Fan Growth
7,160,000
7,180,000
7,200,000
7,220,000
7,240,000
7,260,000
7,280,000
7,300,000
7,320,000
Idea Cellular had a g...
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 2...
Community Analysis
Idea Cellular fans are mostly Young, Male and Single Idea Cellular fans are largely from India followed...
0
1
2
3
4 Idea Cellular posted a total of 102 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used i...
70%
30%
Brand Participation Brand Non Participation
96%
1%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Idea Cel...
Most Engaging Brand Posts
Idea Cellular
Wed, Jun 24 at 5:45 AM EDT
Here’s your last chance to win a MacBook Air & iPads.
W...
0 20 40 60 80 100
0 100 200 300 400 500 600 700
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Enga...
0
10
20
30
40
50
60
70
80
90
100
Positive Neutral Negative Users posted a total of 4,381 Posts
between Apr 01, 2015 and Ju...
38%
62%
Brand Participation Brand Non Participation
17%
23%
60%
Posititve Negative Neutral
User Posts - Engagement
Idea Ce...
Content Intel
0 2 4 6 8 10 12 14 16 18 20
0 100 200 300 400 500 600 700 800 900
Brand News
Others
Event
Plans & Pricing
Co...
0 1 2 3
0 200 400 600 800
Advice/Tips
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Scor...
0 5 10 15 20 25
0 200 400 600 800 1000
#TheGreatSocialQue
st
#ThinkYellowThinkId
ea
#DidYouKnow
Number of Posts
Engagement...
Analysis of Aircel India
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Aircel India
Fans 9,713,176
New Fans 125,172
Fan Growth 1.29%
Country India
Demographics Mostly Young, Male...
Brand Overview
Posts
Brand User
Engagement Score 267 Total Fan Posts 2,652
Total Posts 190 Brand Response Rate 64.74%
Tota...
Fan Growth
9,520,000
9,540,000
9,560,000
9,580,000
9,600,000
9,620,000
9,640,000
9,660,000
9,680,000
9,700,000
9,720,000
9...
Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun ...
Community Analysis
Aircel India fans are mostly Young, Male and Single Aircel India fans are largely from India followed b...
0
1
2
3
4
5 Aircel India posted a total of 190 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used ...
69%
31%
Brand Participation Brand Non Participation
99%
0%
1%
Posititve Negative Neutral
Brand Posts - Engagement
Aircel I...
Most Engaging Brand Posts
Aircel India
Wed, Jun 3 at 2:30 AM EDT
Did you know: Recharging from www.aircel.com can
give you...
0 50 100 150 200
0 50 100 150 200 250 300
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement...
0
10
20
30
40
50
60
70
80
90
Positive Neutral Negative Users posted a total of 2,652 Posts
between Apr 01, 2015 and Jun 30...
65%
35%
Brand Participation Brand Non Participation
14%
19%
67%
Posititve Negative Neutral
User Posts - Engagement
Aircel ...
Content Intel
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300 350 400 450
Brand News
Others
Event
Plans & Pricing
Corporat...
0 1 2
0 10 20 30 40
Advice/Tips
Question to fans
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20...
0 1 2 3 4
0 10 20 30
#WorldMusicDay
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 ...
Analysis of Tata Docomo
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Tata Docomo
Fans 13,243,878
New Fans -8,775
Fan Growth -.07%
Country India
Demographics Mostly Young, Male ...
Brand Overview
Posts
Brand User
Engagement Score 198 Total Fan Posts 1,153
Total Posts 92 Brand Response Rate 51.95%
Total...
Fan Growth
13,236,000
13,238,000
13,240,000
13,242,000
13,244,000
13,246,000
13,248,000
13,250,000
13,252,000
13,254,000
1...
Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun ...
Community Analysis
Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by
...
0
1
2
3
4 Tata Docomo posted a total of 92 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in t...
23%
77%
Brand Participation Brand Non Participation
93%
0%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Tata Doc...
Most Engaging Brand Posts
Tata Docomo
Sat, May 16 at 1:30 AM EDT
Tag him here to remind him of all the Saturday plans
that...
0 20 40 60 80 100
0 50 100 150 200 250
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Sc...
0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 1,153 Posts
between Apr 01, 2015 and Jun ...
52%
48%
Brand Participation Brand Non Participation
17%
28%
55%
Posititve Negative Neutral
User Posts - Engagement
Tata Do...
Content Intel
0 5 10 15 20 25
0 20 40 60 80 100 120 140 160 180 200
Others
Event
Plans & Pricing
Store Updates
Question to...
0 5 10 15
0 50 100 150 200 250
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engag...
0 5 10 15
0 50 100 150
Online Recharge
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20...
Analysis of Vodafone India
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Vodafone India
Fans 1,320,535
New Fans 30,255
Fan Growth 2.29%
Country India
Demographics Mostly Young, Mal...
Brand Overview
Posts
Brand User
Engagement Score 421 Total Fan Posts 6,354
Total Posts 10 Brand Response Rate 58.40%
Total...
Fan Growth
1,275,000
1,280,000
1,285,000
1,290,000
1,295,000
1,300,000
1,305,000
1,310,000
1,315,000
1,320,000
1,325,000
V...
Engagement
0
100
200
300
400
500
600
700
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 2...
Community Analysis
Vodafone India fans are mostly Young, Male and Single Vodafone India fans are largely from India follow...
0
1
2
3 Vodafone India posted a total of 10 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in ...
70%
30%
Brand Participation Brand Non Participation
90%
0%
10%
Posititve Negative Neutral
Brand Posts - Engagement
Vodafon...
Most Engaging Brand Posts
Vodafone India
Thu, Apr 23 at 5:49 AM EDT
As per the TRAI mandate effective from April 19,
2015,...
0 1 2 3 4 5 6
0 200 400 600 800
Photos
Links
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
...
0
20
40
60
80
100
120
140
Positive Neutral Negative Users posted a total of 6,354 Posts
between Apr 01, 2015 and Jun 30, 2...
59%
41%
Brand Participation Brand Non Participation
20%
34%
46%
Posititve Negative Neutral
User Posts - Engagement
Vodafon...
Content Intel
0 1 2 3
0 100 200 300 400 500 600
Brand News
Others
Plans & Pricing
Corporate Social
Responsibility
Special ...
0 1 2 3 4
0 100 200 300 400
Vodafone
Scholarship Program
Number of Posts
Engagement Score
Engagement Score Number of Posts...
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Indian telecom brands like Airtel, Idea Cellular and Vodafone get social on facebook

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In this report we looked at the top 10 telecom brand pages on Facebook. Take a look at how their social performances stack up.

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Indian telecom brands like Airtel, Idea Cellular and Vodafone get social on facebook

  1. 1. Telecom Brands in India on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015
  2. 2. Top Telecom Brands in India on Facebook Q2-2015 In this report we looked at the top 10 telecom brand pages on Facebook. Take a look at how their social performances stack up.
  3. 3. Key Findings • Vodafone Zoozoos had the largest fan base while Reliance Mobile showed the highest fan growth. • Reliance Mobile published the greatest amount of content while Idea Cellular received the highest engagement. • Vodafone India received the highest percentage of Positive Sentiment • Idea Cellular ran #TheGreatSocialQuest campaign which was the most engaging campaign among the top brands
  4. 4. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  5. 5. Fans Vodafone Zoozoos had the largest fan base of 18,795,354 while Reliance Mobile showed the highest fan growth of 2.63%. Competitors -1.00% -0.50% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K 20,000K Growth% Number of Fans Idea Cellular MTS India Airtel Vodafone Zoozoos Uninor Aircel India Tata Docomo BSNL Mobile Reliance Mobile Vodafone India
  6. 6. Fans - Geography Competitors 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BSNL Mobile Idea Cellular MTS India Aircel India Airtel Tata Docomo Uninor Reliance Mobile Vodafone India Vodafone Zoozoos Countries < 2% Pakistan Indonesia India Indonesia
  7. 7. Engagement - Posts Reliance Mobile published the greatest number of posts (230). Idea Cellular had the highest average engagement, with a score of 630. Competitors 0 50 100 150 200 250 0 100 200 300 400 500 600 700 Idea Cellular MTS India Airtel Vodafone… Uninor Aircel India Tata Docomo Reliance… Vodafone… Number of Posts Engagement Score Engagement Score Number of Posts
  8. 8. Engagement Breakdown 0 500000 1000000 1500000 2000000 2500000 3000000 Idea Cellular MTS India Airtel Vodafone Zoozoos Uninor Aircel India Tata Docomo BSNL Mobile Reliance Mobile Vodafone India Likes Comments Shares Idea Cellular received the most number of Likes (2,795,527), Idea Cellular got the most number of Comments (44,885) and Vodafone Zoozoos had the most number of Shares (39,175). Competitors
  9. 9. Most Engaging Brand Posts Competitors Reliance Mobile Sat, May 23 at 3:02 AM EDT Share your favorite T20 cricket moments with us. Comment using #JeetPakkiHai. Win HTC Mobile & Rs. 1 .. Engagement Score Likes Comments Shares Sentiment 996 40,601 1,012 245 Positive Reliance Mobile Wed, May 6 at 8:01 AM EDT 8 teams, 3-6 months of free data and unlimited fun! That’s our Pro3 for you: shop.rcom.co.in #JeetPa .. Idea Cellular Wed, Jun 24 at 5:45 AM EDT Here’s your last chance to win a MacBook Air & iPads. Wildcard registrations for The Great Social Qu .. Engagement Score Likes Comments Shares Sentiment 988 35,659 395 62 Positive Engagement Score Likes Comments Shares Sentiment 983 121,896 490 99 Positive
  10. 10. Most Engaging Brand Posts Competitors Idea Cellular Sun, May 24 at 8:00 AM EDT When was the last time you disconnected to reconnect with your hobbies? Let's start today! Engagement Score Likes Comments Shares Sentiment 980 99,213 962 1,691 Positive Idea Cellular Tue, Jun 9 at 7:34 AM EDT What if you could experience different countries across the world, without passports or tickets? Sta .. Idea Cellular Fri, May 29 at 9:04 AM EDT The next version of Android OS was announced and is called ‘Android M’. All versions of this OS are .. Engagement Score Likes Comments Shares Sentiment 963 98,091 583 91 Positive Engagement Score Likes Comments Shares Sentiment 949 40,899 9,103 547 Positive
  11. 11. Fan Posts 0 2000 4000 6000 8000 10000 12000 Idea Cellular Vodafone Zoozoos Airtel MTS India Uninor Aircel India Tata Docomo BSNL Mobile Vodafone India Reliance Mobile Number of Fan Posts Airtel's Facebook Page saw the highest number of Fan posts (10,823). Competitors
  12. 12. Sentiment Analysis Vodafone India received the highest percentage of Positive Sentiment (21.00%). Competitors 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Idea Cellular Aircel India BSNL Mobile Vodafone India Reliance Mobile Airtel MTS India Tata Docomo Negative Neutral Positive
  13. 13. Brand Responses Reliance Mobile responded to the highest percentage of Fan posts (65.77%). Competitors 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0 500 1000 1500 2000 2500 3000 3500 4000 4500 %ofFanPostsBrandRespondedto Average Response Time (mins) Idea Cellular Aircel India BSNL Mobile Vodafone India Reliance Mobile Airtel MTS India Tata Docomo
  14. 14. Share Of Voice – Volume of Posts Reliance Mobile published the most with 230 posts, among the brands in "Competitors" Group. Competitors 8% 17% 0% 21% 9% 9%1% 12% 7% 16% Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular Uninor Vodafone India Vodafone Zoozoos MTS India Airtel
  15. 15. Share Of Voice – Likes Idea Cellular received the largest volume of Likes (2,795,527), among the brands in "Competitors" Group. Competitors 10% 31% 0% 2% 43% 0% 0% 13% 0% 1% Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular Uninor Vodafone India Vodafone Zoozoos MTS India Airtel
  16. 16. Share Of Voice – Comments Idea Cellular received the largest volume of Comments (44,885), among the brands in "Competitors" Group. Competitors 4% 28% 0%10% 29% 1% 4% 6% 4% 14% Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular Uninor Vodafone India Vodafone Zoozoos MTS India Airtel
  17. 17. Share Of Voice – Shares Vodafone Zoozoos received the largest volume of Shares (39,175), among the brands in "Competitors" Group. Competitors 34% 8% 0% 2% 11% 1%1% 38% 0% 5% Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular Uninor Vodafone India Vodafone Zoozoos MTS India Airtel
  18. 18. Campaign Comparison 0 5 10 15 20 25 30 35 0 100 200 300 400 500 600 700 800 900 #TheGreatSocialQuest(Idea Cellular) #VodafoneNo1inGujarat(Vodafone Zoozoos) Digital Winners 2015(Uninor) Win Being Human Online merchandise(Aircel India) Vodafone Scholarship Program(Vodafone India) Reliance Wi-Pod(Reliance Mobile) Recharge your Airtel Digital TV on Myntra to get 30%… Online Recharge (Tata Docomo) Number of Posts Engagement Score Engagement Score Number of Posts During this time period, #TheGreatSocialQuest was the most engaging run by Idea Cellular. Idea Cellular published the most (29) in its #TheGreatSocialQuest campaign. Competitors
  19. 19. Analysis of Airtel’s Facebook Page Apr 01, 2015 - Jun 30, 2015
  20. 20. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  21. 21. Brand Overview Airtel Fans 5,858,610 New Fans 33,090 Fan Growth .56% Country India Demographics Mostly Young, Male and Single Airtel has 33,090 new Likes and an audience base of 5,858,610 fans who are mostly Young, Male and Single Airtel
  22. 22. Brand Overview Posts Brand User Engagement Score 51 Total Fan Posts 10,762 Total Posts 174 Brand Response Rate 55.51% Total Likes 77,208 Average Reply Time 3 hrs, 41 mins Total Comments 22,439 General Sentiment Neutral Total Shares 4,680 Airtel had 174 new Posts, and their most recent campaign is Recharge your Airtel Digital TV on Myntra to get 30% OFF. Content & Campaigns Most Engaging Content Type Corporate Social Responsibility Most Engaging Campaign House Party Least Engaging Content Type Question to fans Most Recent Campaign Recharge your Airtel Digital TV on Myntra to get 30% OFF Most Prolific Content Type Plans & PricingAirtel
  23. 23. Fan Growth 5,800,000 5,810,000 5,820,000 5,830,000 5,840,000 5,850,000 5,860,000 5,870,000 Airtel had a growth rate of 0.57% between Apr 01, 2015 and Jun 30, 2015. • Airtel Total Fans 5,858,610 New Fans 33,090
  24. 24. Engagement 0 50 100 150 200 250 300 350 400 450 500 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Airtel had an engagement of 51 and the highest engagement was 451. Airtel
  25. 25. Community Analysis Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by Bangladesh. Fan Demographics Distribution of Fans Airtel 84% 16% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% 80% Single In a Relationship Engaged Married UnKnown 0K 2,000K 4,000K 6,000K India Bangladesh Pakistan United Arab Emirates United States Sri Lanka Nigeria Saudi Arabia Uganda Belgium
  26. 26. 0 1 2 3 4 5 6 Airtel posted a total of 174 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency free 21 TheSmartphoneNe twork 21 Airtel 17 app 16 Download 15 Airtel
  27. 27. 64% 36% Brand Participation Brand Non Participation 96% 1% 3% Posititve Negative Neutral Brand Posts - Engagement Airtel responded to 112 conversations generated by the 174 Posts they published. Airtel receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Airtel
  28. 28. Most Engaging Brand Posts Airtel Sat, Apr 25 at 11:47 AM EDT We are deeply saddened by the severe impact that one of the worst earthquakes in Nepal has had on th .. Engagement Score Likes Comments Shares Sentiment 597 3,769 904 1,522 Positive Mon, Jun 22 at 11:53 AM EDT Sunita rediscovered her love for the Veena. What will you do with the Airtel 4G Home Wi-Fi? Find out .. Sat, Apr 25 at 12:37 PM EDT "We have decided to offer all calls on the Airtel network from India to Nepal completely free of cos .. Engagement Score Likes Comments Shares Sentiment 451 12,224 309 177 Positive Engagement Score Likes Comments Shares Sentiment 467 4,522 71 387 Neutral
  29. 29. 0 50 100 150 200 0 50 100 150 200 250 300 Photos Videos Plain Text Links Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 0 20 40 60 80 100 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Airtel posts were Photos, and posts with Plain Text received the highest engagement. Most of Airtel posts were published on Friday and posts on Saturday received the highest engagement. Brand Post Types Days of the Week Airtel
  30. 30. 0 50 100 150 200 250 300 350 400 Positive Neutral Negative Users posted a total of 10,762 Posts between Apr 01, 2015 and Jun 30, 2015 on Airtel's wall. User Posts Top keywords used in the Posts Frequency service 2269 call 2122 time 1916 days 1888 number 1633 Airtel
  31. 31. 56% 44% Brand Participation Brand Non Participation 20% 28% 52% Posititve Negative Neutral User Posts - Engagement Airtel responded to 6,013 conversations generated by the 10,762 Posts fans published. Airtel appears to participate more when Fan conversations have greater negative vibes than usual. Brand Responses Sentiment of User Posts Airtel
  32. 32. Content Intel 0 5 10 15 20 25 30 35 40 45 50 0 50 100 150 200 250 300 350 400 Brand News Others Event Plans & Pricing Corporate Social… Ad Campaigns Special Offer Store Updates Contest Question to fans Facebook App Value Added Services Like This/Engagement… Number of Posts Engagement Score Engagement Score Number of Posts Most of Airtel posts were around 'Plans & Pricing', and posts around 'Corporate Social Responsibility' received the highest engagement. Airtel
  33. 33. 0 2 4 6 8 0 20 40 60 80 Advice/Tips Question to fans Like This/Engagement Oriented Posts Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 0 20 40 60 Others Entertainment Question to fans Festival/Greetings Technology Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Posts about Telecom & Digital Services,Airtel Like This/Engagement Oriented Posts posts received the highest engagement. In Posts about General Happenings,Airtel Others received the highest engagement. About Telecom & Digital Services About General Happenings Airtel
  34. 34. 0 1 2 3 4 5 0 10 20 30 40 50 Recharge your Airtel Digital TV on Myntra to get 30% OFF Airtel 3G Wi-Fi Dongle Supersaver Voice Packs Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 10 20 30 40 50 Recharge your Airtel Digital TV on Myntra to get 30% OFF Airtel 3G Wi-Fi Dongle Supersaver Voice Packs Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, Airtel 3G Wi-Fi Dongle was the most engaging campaign run by Airtel. Overall, Airtel 3G Wi-Fi Dongle engaged the best out of the recent 3 campaigns run by Airtel. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Airtel
  35. 35. Analysis of Idea Cellular Facebook Page Apr 01, 2015 - Jun 30, 2015
  36. 36. Brand Overview Idea Cellular Fans 7,300,597 New Fans 88,492 Fan Growth 1.21% Country India Demographics Mostly Young, Male and Single Idea Cellular has 88,492 new Likes and an audience base of 7,300,597 fans who are mostly Young, Male and Single Idea Cellular
  37. 37. Brand Overview Posts Brand User Engagement Score 630 Total Fan Posts 4,381 Total Posts 102 Brand Response Rate 38.07% Total Likes 2,795,527 Average Reply Time 1 hr, 17 mins Total Comments 44,885 General Sentiment Neutral Total Shares 11,111 Idea Cellular had 102 new Posts, and their most recent campaign is #TheGreatSocialQuest. Content & Campaigns Most Engaging Content Type Question to fans Most Engaging Campaign #TheGreatSocialQue st Least Engaging Content Type Special Offer Most Recent Campaign #TheGreatSocialQue st Most Prolific Content Type Contest Idea Cellular
  38. 38. Fan Growth 7,160,000 7,180,000 7,200,000 7,220,000 7,240,000 7,260,000 7,280,000 7,300,000 7,320,000 Idea Cellular had a growth rate of 1.25% between Mar 31, 2015 and Jun 30, 2015. Total Fans 7,300,597 New Fans 89,898 Idea Cellular
  39. 39. Engagement 0 200 400 600 800 1,000 1,200 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Idea Cellular had an engagement of 630 and the highest engagement was 980. Idea Cellular
  40. 40. Community Analysis Idea Cellular fans are mostly Young, Male and Single Idea Cellular fans are largely from India followed by United Arab Emirates. Fan Demographics Distribution of Fans Idea Cellular 80% 20% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 2,000K 4,000K 6,000K 8,000K India United Arab Emirates United States Bangladesh Pakistan Saudi Arabia Nepal United Kingdom Canada
  41. 41. 0 1 2 3 4 Idea Cellular posted a total of 102 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency TheGreatSocialQue st 18 Click 13 Favorites 13 Shares 13 TGSQ 12 Idea Cellular
  42. 42. 70% 30% Brand Participation Brand Non Participation 96% 1% 3% Posititve Negative Neutral Brand Posts - Engagement Idea Cellular responded to 71 conversations generated by the 102 Posts they published. Idea Cellular receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Idea Cellular
  43. 43. Most Engaging Brand Posts Idea Cellular Wed, Jun 24 at 5:45 AM EDT Here’s your last chance to win a MacBook Air & iPads. Wildcard registrations for The Great Social Qu .. Engagement Score Likes Comments Shares Sentiment 983 121,896 490 99 Positive Sun, May 24 at 8:00 AM EDT When was the last time you disconnected to reconnect with your hobbies? Let's start today! Tue, Jun 9 at 7:34 AM EDT What if you could experience different countries across the world, without passports or tickets? Sta .. Engagement Score Likes Comments Shares Sentiment 980 99,213 962 1,691 Positive Engagement Score Likes Comments Shares Sentiment 963 98,091 583 91 Positive
  44. 44. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 Photos Links Plain Text Videos Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 800 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Idea Cellular posts were Photos, and posts with Photos received the highest engagement. Most of Idea Cellular posts were published on Friday and posts on Tuesday received the highest engagement. Brand Post Types Days of the Week Idea Cellular
  45. 45. 0 10 20 30 40 50 60 70 80 90 100 Positive Neutral Negative Users posted a total of 4,381 Posts between Apr 01, 2015 and Jun 30, 2015 on Idea Cellular's wall. User Posts Top keywords used in the Posts Frequency Idea 1722 service 822 call 569 time 460 customer care 391 Idea Cellular
  46. 46. 38% 62% Brand Participation Brand Non Participation 17% 23% 60% Posititve Negative Neutral User Posts - Engagement Idea Cellular responded to 1,668 conversations generated by the 4,381 Posts fans published. Idea Cellular appears to participate more when Fan conversations have greater negative vibes than usual. Brand Responses Sentiment of User Posts Idea Cellular
  47. 47. Content Intel 0 2 4 6 8 10 12 14 16 18 20 0 100 200 300 400 500 600 700 800 900 Brand News Others Event Plans & Pricing Corporate Social… Ad Campaigns Special Offer Store Updates Contest Question to fans Facebook App Value Added Services Like This/Engagement… Number of Posts Engagement Score Engagement Score Number of Posts Most of Idea Cellular posts were around 'Contest', and posts around 'Question to fans' received the highest engagement. Idea Cellular
  48. 48. 0 1 2 3 0 200 400 600 800 Advice/Tips Question to fans Like This/Engagement Oriented Posts Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 0 200 400 600 800 1000 On Sports Others Entertainment Question to fans Festival/Greeti… Technology Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Posts about Telecom & Digital Services,Idea Cellular Question to fans posts received the highest engagement. In Posts about General Happenings,Idea Cellular Others received the highest engagement. About Telecom & Digital Services About General Happenings Idea Cellular
  49. 49. 0 5 10 15 20 25 0 200 400 600 800 1000 #TheGreatSocialQue st #ThinkYellowThinkId ea #DidYouKnow Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 0 200 400 600 800 1000 #TheGreatSocialQue st #ThinkYellowThinkId ea #DidYouKnow Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, #TheGreatSocialQuest was the most engaging campaign run by Idea Cellular. Overall, #TheGreatSocialQuest engaged the best out of the recent 3 campaigns run by Idea Cellular. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Idea Cellular
  50. 50. Analysis of Aircel India Facebook Page Apr 01, 2015 - Jun 30, 2015
  51. 51. Brand Overview Aircel India Fans 9,713,176 New Fans 125,172 Fan Growth 1.29% Country India Demographics Mostly Young, Male and Single Aircel India has 125,172 new Likes and an audience base of 9,713,176 fans who are mostly Young, Male and Single Aircel India
  52. 52. Brand Overview Posts Brand User Engagement Score 267 Total Fan Posts 2,652 Total Posts 190 Brand Response Rate 64.74% Total Likes 1,976,782 Average Reply Time 15 hrs, 24 mins Total Comments 44,647 General Sentiment Neutral Total Shares 8,172 Aircel India had 190 new Posts, and their most recent campaign is Win Being Human Online merchandise. Content & Campaigns Most Engaging Content Type Contest Most Engaging Campaign #AircelJoyofaLittleEx tra Least Engaging Content Type Others Most Recent Campaign Win Being Human Online merchandise Most Prolific Content Type Value Added ServicesAircel India
  53. 53. Fan Growth 9,520,000 9,540,000 9,560,000 9,580,000 9,600,000 9,620,000 9,640,000 9,660,000 9,680,000 9,700,000 9,720,000 9,740,000 Aircel India had a growth rate of 1.32% between Mar 31, 2015 and Jun 30, 2015. Total Fans 9,713,176 New Fans 126,583 Aircel India
  54. 54. Engagement 0 100 200 300 400 500 600 700 800 900 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Aircel India had an engagement of 267 and the highest engagement was 836. Aircel India
  55. 55. Community Analysis Aircel India fans are mostly Young, Male and Single Aircel India fans are largely from India followed by Egypt. Fan Demographics Distribution of Fans Aircel India 84% 16% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 4,000K 8,000K India Egypt United Arab Emirates United States Bangladesh Pakistan Saudi Arabia Nepal United Kingdom
  56. 56. 0 1 2 3 4 5 Aircel India posted a total of 190 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency movie 50 comments 36 favourite 24 FridayFilmCheck 21 Chennai Super Kings 17 Aircel India
  57. 57. 69% 31% Brand Participation Brand Non Participation 99% 0% 1% Posititve Negative Neutral Brand Posts - Engagement Aircel India responded to 132 conversations generated by the 190 Posts they published. Aircel India receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Aircel India
  58. 58. Most Engaging Brand Posts Aircel India Wed, Jun 3 at 2:30 AM EDT Did you know: Recharging from www.aircel.com can give you a chance to win 10 times your recharge amo .. Engagement Score Likes Comments Shares Sentiment 888 74,236 1,704 202 Positive Wed, Jun 24 at 4:40 AM EDT Hey guys! The 3rd and the final ODI begins today! Cheer for our boys as they take on neighbours Bang .. Tue, Jun 23 at 5:57 AM EDT Varun Dhawan is back on the big screen to rock the dance floors! ABCD 2 is rocking the theatres near .. Engagement Score Likes Comments Shares Sentiment 836 59,694 1,699 214 Positive Engagement Score Likes Comments Shares Sentiment 813 58,984 951 132 Positive
  59. 59. 0 50 100 150 200 0 50 100 150 200 250 300 Photos Plain Text Videos Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 0 100 200 300 400 500 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Aircel India posts were Photos, and posts with Photos received the highest engagement. Most of Aircel India posts were published on Friday and posts on Wednesday received the highest engagement. Brand Post Types Days of the Week Aircel India
  60. 60. 0 10 20 30 40 50 60 70 80 90 Positive Neutral Negative Users posted a total of 2,652 Posts between Apr 01, 2015 and Jun 30, 2015 on Aircel India's wall. User Posts Top keywords used in the Posts Frequency aircel 800 balance 368 network 294 Rs 264 call 249 Aircel India
  61. 61. 65% 35% Brand Participation Brand Non Participation 14% 19% 67% Posititve Negative Neutral User Posts - Engagement Aircel India responded to 1,717 conversations generated by the 2,652 Posts fans published. Aircel India appears to participate more when Fan conversations have greater negative vibes than usual. Brand Responses Sentiment of User Posts Aircel India
  62. 62. Content Intel 0 10 20 30 40 50 60 70 0 50 100 150 200 250 300 350 400 450 Brand News Others Event Plans & Pricing Corporate Social… Ad Campaigns Special Offer Store Updates Contest Question to fans Facebook App Value Added Services Like This/Engagement… Number of Posts Engagement Score Engagement Score Number of Posts Most of Aircel India posts were around 'Value Added Services', and posts around 'Contest' received the highest engagement. Aircel India
  63. 63. 0 1 2 0 10 20 30 40 Advice/Tips Question to fans Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 0 200 400 600 800 On Sports Others Entertainment Question to fans Festival/Greetings Technology Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Posts about Telecom & Digital Services,Aircel India Advice/Tips posts received the highest engagement. In Posts about General Happenings,Aircel India Others received the highest engagement. About Telecom & Digital Services About General Happenings Aircel India
  64. 64. 0 1 2 3 4 0 10 20 30 #WorldMusicDay Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 100 200 300 400 500 Win Being Human Online merchandise #AircelMusicFest #WorldMusicDay Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, #WorldMusicDay was the most engaging campaign run by Aircel India. Overall, Win Being Human Online merchandise engaged the best out of the recent 3 campaigns run by Aircel India. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Aircel India
  65. 65. Analysis of Tata Docomo Facebook Page Apr 01, 2015 - Jun 30, 2015
  66. 66. Brand Overview Tata Docomo Fans 13,243,878 New Fans -8,775 Fan Growth -.07% Country India Demographics Mostly Young, Male and Single Tata Docomo has -8,775 new Likes and an audience base of 13,243,878 fans who are mostly Young, Male and Single Tata Docomo
  67. 67. Brand Overview Posts Brand User Engagement Score 198 Total Fan Posts 1,153 Total Posts 92 Brand Response Rate 51.95% Total Likes 619,774 Average Reply Time 8 hrs, 6 mins Total Comments 7,106 General Sentiment Neutral Total Shares 35,486 Tata Docomo had 92 new Posts, and their most recent campaign is Online Recharge . Content & Campaigns Most Engaging Content Type Like This/Engagement Oriented Posts Most Engaging Campaign #CWC15 (CWC15) Least Engaging Content Type Event Most Recent Campaign Online Recharge Most Prolific Content Type Plans & Pricing Tata Docomo
  68. 68. Fan Growth 13,236,000 13,238,000 13,240,000 13,242,000 13,244,000 13,246,000 13,248,000 13,250,000 13,252,000 13,254,000 13,256,000 13,258,000 Tata Docomo had a growth rate of -0.07% between Mar 31, 2015 and Jun 30, 2015. Total Fans 13,243,878 New Fans -8,877 Tata Docomo
  69. 69. Engagement 0 100 200 300 400 500 600 700 800 900 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Tata Docomo had an engagement of 198 and the highest engagement was 796. Tata Docomo
  70. 70. Community Analysis Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by Indonesia. Fan Demographics Distribution of Fans Tata Docomo 74% 26% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 5,000K 10,000K 15,000K India Indonesia Pakistan Bangladesh Nepal United States United Arab Emirates Sri Lanka Saudi Arabia Cambodia
  71. 71. 0 1 2 3 4 Tata Docomo posted a total of 92 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency bit 24 friends 10 data 10 more data 8 talktime 7 Tata Docomo
  72. 72. 23% 77% Brand Participation Brand Non Participation 93% 0% 7% Posititve Negative Neutral Brand Posts - Engagement Tata Docomo responded to 21 conversations generated by the 92 Posts they published. Tata Docomo receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Tata Docomo
  73. 73. Most Engaging Brand Posts Tata Docomo Sat, May 16 at 1:30 AM EDT Tag him here to remind him of all the Saturday plans that were once ‘ON’. Engagement Score Likes Comments Shares Sentiment 796 22,461 1,398 4,985 Positive Mon, May 25 at 4:31 AM EDT And your bench would be the landing strip. #ThoseWereTheDays Wed, Apr 1 at 2:07 AM EDT This is probably the best way to fool someone today! #AprilFool Engagement Score Likes Comments Shares Sentiment 669 41,641 242 1,224 Positive Engagement Score Likes Comments Shares Sentiment 584 6,988 385 3,478 Positive
  74. 74. 0 20 40 60 80 100 0 50 100 150 200 250 Photos Plain Text Links Videos Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 100 200 300 400 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Tata Docomo posts were Photos, and posts with Photos received the highest engagement. Most of Tata Docomo posts were published on Thursday and posts on Wednesday received the highest engagement. Brand Post Types Days of the Week Tata Docomo
  75. 75. 0 5 10 15 20 25 30 35 40 45 50 Positive Neutral Negative Users posted a total of 1,153 Posts between Apr 01, 2015 and Jun 30, 2015 on Tata Docomo's wall. User Posts Top keywords used in the Posts Frequency Tata Docomo 313 service 198 time 192 days 172 number 169 Tata Docomo
  76. 76. 52% 48% Brand Participation Brand Non Participation 17% 28% 55% Posititve Negative Neutral User Posts - Engagement Tata Docomo responded to 600 conversations generated by the 1,153 Posts fans published. Tata Docomo appears to participate more when Fan conversations have greater negative vibes than usual. Brand Responses Sentiment of User Posts Tata Docomo
  77. 77. Content Intel 0 5 10 15 20 25 0 20 40 60 80 100 120 140 160 180 200 Others Event Plans & Pricing Store Updates Question to fans Like This/Engagement Oriented Posts Number of Posts Engagement Score Engagement Score Number of Posts Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement. Tata Docomo
  78. 78. 0 5 10 15 0 50 100 150 200 250 Question to fans Like This/Engagement Oriented Posts Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 On Sports Others Entertainment Question to fans Festival/Greeti… Technology Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Posts about Telecom & Digital Services,Tata Docomo Like This/Engagement Oriented Posts posts received the highest engagement. In Posts about General Happenings,Tata Docomo On Sports received the highest engagement. About Telecom & Digital Services About General Happenings Tata Docomo
  79. 79. 0 5 10 15 0 50 100 150 Online Recharge Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 Online Recharge RED BANDSTAND #CWC15 (CWC15) Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, Online Recharge was the most engaging campaign run by Tata Docomo. Overall, #CWC15 (CWC15) engaged the best out of the recent 3 campaigns run by Tata Docomo. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Tata Docomo
  80. 80. Analysis of Vodafone India Facebook Page Apr 01, 2015 - Jun 30, 2015
  81. 81. Brand Overview Vodafone India Fans 1,320,535 New Fans 30,255 Fan Growth 2.29% Country India Demographics Mostly Young, Male and Single Vodafone India has 30,255 new Likes and an audience base of 1,320,535 fans who are mostly Young, Male and Single Vodafone India
  82. 82. Brand Overview Posts Brand User Engagement Score 421 Total Fan Posts 6,354 Total Posts 10 Brand Response Rate 58.40% Total Likes 5,509 Average Reply Time 34 mins Total Comments 6,120 General Sentiment Neutral Total Shares 661 Vodafone had 10 new Posts, and their most recent campaign is Vodafone Scholarship Program. Content & Campaigns Most Engaging Content Type Corporate Social Responsibility Most Engaging Campaign Vodafone Scholarship Program Least Engaging Content Type Plans & Pricing Most Recent Campaign Vodafone Scholarship Program Most Prolific Content Type Brand News Vodafone India
  83. 83. Fan Growth 1,275,000 1,280,000 1,285,000 1,290,000 1,295,000 1,300,000 1,305,000 1,310,000 1,315,000 1,320,000 1,325,000 Vodafone India had a growth rate of 2.34% between Apr 01, 2015 and Jun 30, 2015. Total Fans 1,320,535 New Fans 30,255 Vodafone India
  84. 84. Engagement 0 100 200 300 400 500 600 700 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Vodafone India had an engagement of 421 and the highest engagement was 588. Vodafone India
  85. 85. Community Analysis Vodafone India fans are mostly Young, Male and Single Vodafone India fans are largely from India followed by Bangladesh. Fan Demographics Distribution of Fans Vodafone India 86% 14% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K India Bangladesh Egypt United Arab Emirates United States Pakistan Saudi Arabia Nepal Qatar Japan
  86. 86. 0 1 2 3 Vodafone India posted a total of 10 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency Vodafone India 4 Secondary/Senior Secondary 3 nearest Vodafone 3 dream 3 renowned speakers 2 Vodafone India
  87. 87. 70% 30% Brand Participation Brand Non Participation 90% 0% 10% Posititve Negative Neutral Brand Posts - Engagement Vodafone India responded to 7 conversations generated by the 10 Posts they published. Vodafone India receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Vodafone India
  88. 88. Most Engaging Brand Posts Vodafone India Thu, Apr 23 at 5:49 AM EDT As per the TRAI mandate effective from April 19, 2015, our SMS and IVR Helpline number has changed f .. Engagement Score Likes Comments Shares Sentiment 588 804 798 209 Positive Sun, Apr 26 at 8:16 AM EDT Vodafone India is facilitating all calls made to Nepal at just Re.1/min against the regular call rat .. Wed, Apr 8 at 12:51 PM EDT Vodafone India updated their cover photo. Engagement Score Likes Comments Shares Sentiment 581 1,501 502 276 Positive Engagement Score Likes Comments Shares Sentiment 555 897 1,014 30 Positive
  89. 89. 0 1 2 3 4 5 6 0 200 400 600 800 Photos Links Plain Text Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 5 6 0 200 400 600 800 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Vodafone India posts were Photos, and posts with Plain Text received the highest engagement. Most of Vodafone India posts were published on Thursday and posts on Sunday received the highest engagement. Brand Post Types Days of the Week Vodafone India
  90. 90. 0 20 40 60 80 100 120 140 Positive Neutral Negative Users posted a total of 6,354 Posts between Apr 01, 2015 and Jun 30, 2015 on Vodafone India's wall. User Posts Top keywords used in the Posts Frequency service 1821 call 1418 time 1213 customer 1167 network 1076 Vodafone India
  91. 91. 59% 41% Brand Participation Brand Non Participation 20% 34% 46% Posititve Negative Neutral User Posts - Engagement Vodafone India responded to 3,723 conversations generated by the 6,354 Posts fans published. Vodafone India appears to participate more when Fan conversations have greater negative vibes than usual. Brand Responses Sentiment of User Posts Vodafone India
  92. 92. Content Intel 0 1 2 3 0 100 200 300 400 500 600 Brand News Others Plans & Pricing Corporate Social Responsibility Special Offer Contest Number of Posts Engagement Score Engagement Score Number of Posts Most of Vodafone India posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement. Vodafone India
  93. 93. 0 1 2 3 4 0 100 200 300 400 Vodafone Scholarship Program Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 100 200 300 400 Vodafone Scholarship Program #MyVodafoneApp Ab Gujarat jeetega Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, Vodafone Scholarship Program was the most engaging campaign run by Vodafone India. Overall, Vodafone Scholarship Program engaged the best out of the recent 3 campaigns run by Vodafone India. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Vodafone India
  94. 94. Thanks For Reading! To generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now

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