Data, information & its attributes - Unitedworld School of Business

2. Management Information
Systems

3. Information Everywhere
 Employees must be able to obtain and
analyze the many different levels,
formats, and granularities of
organizational information to make
decisions
 Successfully collecting, compiling,
sorting, and analyzing information can
provide tremendous insight into how
an organization is performing
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4. Types of Data
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Data Represented by
Alphanumeric data Numbers, letters, and other characters
Image data Graphic images or pictures
Audio data Sound, noise, tones
Video data Moving images or pictures

5. Attributes of Information
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6. Usability  Delivery
 Relevant
 Simple
 Flexible
 Economical
 Timely
 Accessible
 Secure
11 Attributes of Information
Quality
• Accurate
• Verifiable
• Complete
• Reliable

7. Data to Wisdom
 Data  processing  Information
 Information  intelligence 
Knowledge
 Knowledge  experience 
Wisdom
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Data InformationTransformation

8. Levels, Formats, and Granularities of
Information
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9. Information Types
• Transactional information –
Encompasses all of the information
contained within a single business
process or unit of work, and its primary
purpose is to support the performing of
daily operational tasks
• Analytical information – Encompasses
all organizational information, and its
primary purpose is to support the
performing of managerial analysis tasks. 1

10. Major Types of IS
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11. 1

12. Primary sources of low quality information
1. Customers intentionally enter
inaccurate information to protect their
privacy
2. Different entry standards and formats
3. Operators enter abbreviated or
erroneous information by accident or to
save time
4. Third party and external information
contains inconsistencies, inaccuracies,
and errors
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13. Example of Low Quality
Information
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14. Potential business effects resulting from low
quality information
 Inability to accurately track
customers
 Difficulty identifying valuable
customers
 Inability to identify selling
opportunities
 Marketing to nonexistent customers
 Difficulty tracking revenue
 Inability to build strong customer
relationships
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15. Benefits of Good Information
 High quality information can
significantly improve the chances of
making a good decision
 Good decisions can directly impact an
organization's bottom line
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16. 1

17. Campus Overview
907/A Uvarshad,
Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business Centre
Linkway Estate,
Next to Chincholi Fire
Brigade, Malad (West),
Mumbai – 400 064.