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Introducing Digital Media
@ UNICEF Ethiopia
May 2014
Zerihun Sewunet
UNICEF Ethiopia
Social Media?
Why Social Media?
Joining in conversation with target groups
ETHIOPIA: context and opportunities
5
6
Learn what our supporters are saying and sharing
about you
Ask and answer questions
9
Drive traffic
Enable Easy Sharing
Enable grassroots movements in real-time and rapidly
respond to emergencies.
11
Build new contacts
12
13
Who is on social media?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00% GovernmentDonors
Donorsagencies
Media
UNAgencies+multilateralorgns
PrivatePartners
Website
Facebook
Twitter
Youtube
How we do it
www.unicef.org/ethiopia
unicefethiopia.wordpress.com
twitter.com/UNICEFEthiopia
www.facebook.com/UNICEFETH
www.linkedin.com/company/unicef-ethiopia
www.flickr.com/unicefethiopia/
www.youtube.com/UNICEFEthiopia
Finding and managing information
online
List your best three sources of
information
How do you manage your
information?
• From the work we do
• Face-to-face meetings
• Events / workshops
• Internet
• Publications or books
• Media….
What are your information sources?
Finding information: problems ?
• Too much! - Too much information / knowledge
out there – Too many platforms / tools?
• Dealing with information overload...
• Quality Information
• Filter failure?
Basic command:
• “...” : the exact phrase
• *: Words starting with e.g People*
• OR : Logical expression
Advanced search:
• [site: country code] : country code e.g et
• [filetype:] : specific format e.g doc
• Etc...
Using social media
Using social media: Yammer
Using social media: Twitter
Using social media: LinkedIn
UNICEF Ethiopia website
UNICEF Ethiopia blog
UNICEF Ethiopia photo collection
UNICEF Ethiopia Videos
Managing Information
To make informed decisions …
To re-use information…
…And learn from the past
How do we manage information?
• Organize our content
• Categorize and tag it properly
Use different technology like:
• Social media tools
• Content management systems
• Your note pad...
Managing information @ UNICEF Ethiopia
• Wikis
• Blogs
• Delicious
• SlideShare
• Flickr
• YouTube
• RSS feeds
UNICEF Ethiopia
P.O.Box 1169
Addis Ababa, Ethiopia
www.unicef.org/Ethiopia
© UNICEF
May 2014
Cover photo © UNICEF Ethiopia/2013/Ose

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Introducing Digital Media at UNICEF Ethiopia