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An insight is less to What is an insight?

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An insight is less to do with revelation more to do with realization. Insight happens at a
slower speed, it’s like thinking in slow motion, when you notice something. When you
notice that you are noticing something. It’s the noticing that you are noticing, that is the
insight, more of a realization than a revelation. An insight is something that is weird-
normal. Unlocking creativity through weird-normal.

Tracey Follows
Chief Strategy Officer
JWT London
U.K.
Weird-Normal

Publicada em: Marketing, Negócios
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