If insight refers to a moment of illumination, it is a transitory experience. A new way of
thinking about a problem is only new for a short term. Today's Aha! moment, if it is any
use, is tomorrow's received wisdom. This should tell us that insight is not an important
goal in itself, but a means to an end. All insight is provisional, anyway. One moment of it
leads to another, and they should lead to visions, decisions and actions.
Former Worldwide Planning Director DDB
Means to an end