2. What’s up?
WhatsApp Messenger is a cross-
platform mobile messaging app which
allows users to exchange messages -
and much more- without having to pay
for them
3.
Jam Koum and Brian Acton is a
founder of WhatsApp
This App founders are former
Yahoo employee.
It was Founded in 2008
4.
5. Cont…
55 employees are working
in WhatsApp
32 engineers in that team, which
means, 1 to 14 million ratio of
developers to active users
6. Neeraj arora (Responsible for all things
business at the app corporate)
convinced Anil Ambani’s Reliance
communications to allow unlimited
use of whatsapp for Rs. 16/mth data
plan.
This plan was instantly followed
by Tata Docomo.
Availability of WhatsApp in mobile
7.
8. RULES OF WHATSAPP
You allow access to your mobile
phone number
You can send text, photos, files-audio
and video
No robots/spiders/offline readers/load
testers allowed
No ads/games/gimmicks.
9. PEOPLE VIEWS IN WHATSAPP
Whatsapp changed the way people looked
at short message service or SMS.
SMS is either inaccessible or too expensive
in many countries.
It is free or chargeable after a year’s service.
Business can use this to get in instant touch,
get immediate response and even know the
intention of the prospective customers’ by
looking at when the concerned person saw
the message last or has he read it or not.
10. Cont…
Brands are ingeniously, using
whatsapp to increase “contacts”,
broadcast images, videos and audios
and in-turn use the “virality friend
liness” of the platform to create a
strong brand recall and interact
closely with the customer.
11. COMMON FEATURE
A retailer in india tell his cutomer
to “whatsapp the picture” to a
friend/family for a second opinion.
That’s how commonly essential it can
be to any business looking at a
scalable near free engagement
plantform.
12. WHATSAPP IN SME
SME (Small medium Enterprise) use
it all the time to send pictures of
customized goods, have direct
conversations with the customer
and actually reduce time and money
which would have been involved
otherwise.
13. Example on whatsapp marketing
Singapore is effectively using the
application for marketing with its 78%
smartphone penetration, lowcost or
free wi-fi options, it is the ideal media.
Home Improvement(Interior)
companies are using the platform to
verify the corrections in the house
without having the owners actually
having to sit through the dusty
renovations
14. BBC News India shared news
related to the elections in the
English and Hindi.
Users were required to add phone
numbers, send a test message and
they would receive a broadcast
limited to thrice in a day.
Cont…
15. With in the company
Effectively, all international
communications of smaller companies
could be made easy, specific,
personalized, fast, language specific,
relevant and sure shot read by each
employee with Whatsapp.
Employees could easily involve cross
border coleagues to conversations at
realtime.
16. CONCLUSION
The opportunities are endless so
every business should be ride the next
big wave called whatsapp.
If you have only thought of Facebook
giveaways, Twitter chats and
instagram hashtags, think agai,
whatapp can be your best social
media marketing campaign.
