This document discusses the economic impact of MICE (Meetings, Incentives, Conferences, and Exhibitions) and how to maximize their value creation potential. It notes that conventions and trade shows are a multi-billion dollar industry and major contributor to knowledge exchange and business creation. However, global competition is growing. The document outlines objectives like driving economic growth, maximizing revenues and knowledge sharing, promoting innovation, and job creation. It advocates for a coordinated city-wide approach to sector development through initiatives like city welcome programs, sector and country targeting, ambassador programs, and authentic experiences to shape the future of the industry.

1. It’s the time for M.I.C.E. !
Economic impact of :
Meeting (M)
Incentive (I)
Conference (C)
Exhibition (E)

2. People behind

3. The Opportunity
• Conventions and
Trade Shows are a
multi-billion industry
• Major contributor to
knowledge exchange
and business
creation
• But...

4. Growth is not Guaranteed.

5. Global Competition is Growing.
…Thinking is Back in Fashion

6. To win we Must Focus ‘Beyond Tourism’

7. ICCA Rankings - Subject Areas
The opportunity is to maximize knowledge transfer and value creation in
the key industries of the future

8. Agenda is focused on the following value creation
objectives...

9. Drive Economic Growth and Job Creation

10. Maximizing Sales Revenues
Exhibitors/Delegates, Local Sponsors Businesses

11. Maximizing Knowledge Sharing through Business
Events

12. Business Innovation and Performance Improvement

13. Showcasing Local Capability

14. Leveraging Existing Infrastructure
and Encouraging New Investment

15. Nurturing New Ventures and
Accelerating Emerging Industries

16. Promoting Innovation and Driving
Research and Development

17. Entering New Networks, Partnerships and Collaborations

18. Awareness and Awards

19. Which all contribute to...
Job Creation

21. Abu Dhabi – 30 Year Vision
• Building an open, efficient, effective and globally
integrated business environment
• Adopting a disciplined fiscal policy that is
responsive to economic cycles
• Establishing a resilient monetary and financial
market environment
• Driving significant improvement in the efficiency of
the labour market
• Developing a sufficient and resilient infrastructure
• Developing a highly skilled, highly productive work
force
• Enabling financial markets to become the key
financiers of economic sectors and projects

22. How de we Shape the Future?

23. Drive Citywide Co-ordination

24. City Welcome

25. Sector and Country Targeting

26. Ambassador Programmes

27. Authentic Experiences

28. Conclusion – Location is not a Limiting Factor
 New economic era
 Too important to mess up
 A co-ordinated city-wide approach is
critical
 Sector is a key facilitator of
economic development
 Ambition, Vision and Passion
shouldn’t be
Ambition, Vision and Passion shouldn’t be