Day one presentations

1. Young Lions @cannes2013-Day One Presentations

2. Lecture: GE Focus Forward : The
creativity of re-inventing the everyday
Mr. Toilet-Jack Sim
Oscar Winner Jessica Yu

3. The world is waiting for
ordinary people doing
extra ordinary things--
Even shit can be sexy
with humour

4. It is advertisers’ job to make
taboos appealing which
can be considered as a great
opportunity

5. Invisible helmet- Managing
will last long but
impossibleis nothing

6. Outcome of the lecture:
Instead of traditional advertising,
content marketing is the key for better
solutions.
‘Making the world a better place.’

7. Lecture: Celebrities and the media
Moderator: ‘The Digital Man of the Year’ Martin Clarke
Martha Stewart
Nick Cannon
Melanie Brown

8. Twitter is a new tool that
allows people with
extensive followers to
conduct surveys due to its
easy access and fast
response feature.
Brands should use their
celebrities’ power on
social media without
disturbing followers

9. Outcome of the lecture:
1. Do not forget that celebrities are
brands and also your brands must be
associated with them
2. It is important to be authentic
3. Celebrities should not post entry
without thinking twice

10. Lecture: You need an enemy
Pete Favat
Shepherd Fairey

11. Elegant, catchy this kind
of design is to cloak
something which is
actually sinister.

12. You have to accept that
visuals are persuasive
The conformist thing to do is
actually is the radical thing

13. Outcome of the lecture:
First thing you should think of is who
the enemy is in your story in order to
take the right actions

14. Lecture: 1+1=3- A formula for Creative
Alchemy
Kentaro Kimura

15. Advertising is changing
unconscious to conscious and
by exploring the unconscious
you can come up with a
brilliant idea

16. creating an idea
New idea is always
the combination
of the old
Do not copy. Find
the underlining
fundamentals
Question the
standard
There is no smoke
without fire
Anything you can
imagine you can
make real

17. Outcome of the lecture:
No matter how difficult the situation
may be, there is always a solution

18. Lecture: Human Behaviour- Measuring
emotions to improve effectiveness of
online video ads
Rene Rechtman
Mihkel Jaatma

19. Emotional advertising
campaigns are more
effective than rational
campaigns

20. Watch out!! sb is watching
you. Introduction to
neuromarketing

21. Outcome of the lecture:
Emotions are fundamentals of story
telling