1.
Not just racing but riding:
How British Cycling is building
communities of real cycling fans,
and real cyclists.

2.
Clever tech.
Shiny ads.
Celebrities.

3.
People.
Stories.
Being nice.

4.
All the promotion in the world
won’t make your site popular
if your content sucks.

5.
All the promotion in the world
won’t make your site popular
if your content sucks.
Corbett Barr

6.
Cycling isn’t about bikes.
It’s about people.

7.
Britain’s Biggest Cycling
Fan.
Local Cycling Heroes.

8.
Community is fundamentally an
interdependent human system
given form by the conversation
it holds with itself.

9.
Community is fundamentally an
interdependent human system
given form by the conversation
it holds with itself.
Peter Block

10.
Be generous.
Make it easy.
Cheerlead.

11.
Be generous.
(Me, me, me is boring, boring, boring)

12.
Make it easy.
(…To look clever, cool or funny)

13.
Cheerlead.
(Yay! Get in!)

14.
♯weekendsareforcycling
♯bankholidaysareforcycling
♯weekdaysareforcycling
♯birthdaysareforcycling
♯daysoffareforcycling
♯everydaysforcyclingwhenyou
workforyourself

15.
goskyride.com
@goskyride