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Social Media Taster Webinar Aug 2009

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UKNetWeb St.Agnes
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Part 1 of the August Social Media for Business Webinar.

BusinessTechnology
1 of 21
Social Media for Business Social Media Taster Webinar August 2009
Aren Grimshaw ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],What is Social Media? A Definition
What is Social Media? The Key Aspects Sociology + Technology Many to Many Conversational Shared Meaning Community Authentic Real-Time UGC / CGM
Why Now? Generation Y Computing Power Broadband Home Computers Mobile Power
The Technology Blogs Social Networks Live Casting Forums File / Doc Sharing Social Bookmarks Wiki Sites Virtual Worlds Podcasting Instant Messaging
The Technology What do you use? ,[object Object],[object Object],[object Object],[object Object]
 
Who is using it? SMEs / SMBs The Media Politicians Not for Profits Corporations Governments Lobbyists Individuals
Who is using it? Some Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? Some Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are they using it? Research Marketing Customer Service Collaboration Engagement Sales SEO Public Relations
How are you using it? ,[object Object],[object Object],[object Object],[object Object]
Social Media in Action: Goldcorp Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wikinomics
Social Media in Action: Dell ,[object Object],[object Object],[object Object]
Social Media in Action: Business Cornwall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning your approach 10 Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Challenges Noise Lack of Control Time Over-Stretching Fragmentation Measurement Etiquette Flux
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for listening www.tonickmedia.com

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Social Media Taster Webinar Aug 2009

  • 1. Social Media for Business Social Media Taster Webinar August 2009
  • 2.
  • 3.
  • 4.
  • 5. What is Social Media? The Key Aspects Sociology + Technology Many to Many Conversational Shared Meaning Community Authentic Real-Time UGC / CGM
  • 6. Why Now? Generation Y Computing Power Broadband Home Computers Mobile Power
  • 7. The Technology Blogs Social Networks Live Casting Forums File / Doc Sharing Social Bookmarks Wiki Sites Virtual Worlds Podcasting Instant Messaging
  • 8.
  • 9.  
  • 10. Who is using it? SMEs / SMBs The Media Politicians Not for Profits Corporations Governments Lobbyists Individuals
  • 11.
  • 12.
  • 13. How are they using it? Research Marketing Customer Service Collaboration Engagement Sales SEO Public Relations
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. The Challenges Noise Lack of Control Time Over-Stretching Fragmentation Measurement Etiquette Flux
  • 20.
  • 21. Thank you for listening www.tonickmedia.com

Editor's Notes

  1. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  2. 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  3. Facebook Corp 3. ZDNet http://blogs.zdnet.com/BTL/?p=12919 4. Boomer Lifestyle http://boomerlifestyle.com/blog/boomers-seniors-retirees-need-to-replace-income-lost-in-recession-have-you-discovered-how-to-get-linked-in-to-the-social-networking-sites-to-assist-in-your-job-search/ Last 2: Ofcom report into Social Networking
  4. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce