The document discusses factors that drive new product development (NPD), including human senses, emotions, trends, willingness to pay premium prices, and adapting to market and environmental changes. It outlines the NPD process from concept generation and prototyping to manufacturing and marketing. The future of NPD is seen as more collaborative with global design and production facilities and joint involvement of users and producers in product development.

1. NEW PRODUCT DEVELOPMENT A new ‘mantra’ in business success? OR The age-old yearning for “something new”?

7. Generating the Concept Product-Market Studies Creative/Studio inputs, Ideation Technology & Engg. Review Brainstorming, Distillation Product Concept, Dummy, Model MARKET TECHNOLOGY ART

9. From Concept to Product Product Concept, Dummy, Model Design Prototype, Evaluation Field Prototype, Field Report Specs OK? Product Engineering work begins – Product definition Tools, machines… Design evolution Quality Assurance process kicks in - Standards. Tests, Prototype evaluation Product Concept, Dummy, Model Design Prototype, Evaluation Field Prototype, Field Report Specs OK? OK Not OK Concept… … Product

10. Final Product and Process Field Prototype, Field Report Manufacturing Documentation Production Gear-up Performance OK? Quality Control process begins: Product & process standards Tests & evaluation Approvals Engineering requirements finalised: Details of product and process Man-Machine-Materials needs Manufacturing Prototype OK Not OK

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