2. 1. Background of Schwan Food Company
2. Red Baron and Frozen Pizza
3. The Need of Product Innovation
* Why the Need of Innovation?
* SWOT Analysis
4. New Product Development at Schwan
* Factor taken into consideration
* Proceeding forward
5. Analyzing Schwan‟s New Product
Development
* Product lifecycle of Red Baron
* The Pioneer Advantage
* Stages of New product Development
6. Challenges in Product Development and the Future
7. Conclusion
3.
4. 1952
Schwan‟s home Services is
started, an ice-cream home
delivery business
1965
Schwan started selling frozen
pizza along with ice creams
1969
Schwan acquires its first Schwan Markets its Frozen
pizza factory in salina Pizzas under Three Brands
(kansas) Tony, Freschetta and
Red Baron
5. 1976
Red Baron range is introduced
as an umbrella brand to offer
„throughout the day‟ snacking
solution
1980s-1990s
Schwan establishes its
presence in UK, France and
Germany
2000 onwards
Largest frozen food producing company in the US
Market leader in marketing and distributing frozen desserts
and premium ice creams
6. • Red Baron range of pizzas launched in 1976
throughout the US
• Started with the classic 12” Pizza, the product range
grew to wide variety by early 21st Century
• Red Baron‟s tagline: “From Morning to night, for
every Appetite”
• Red Baron sold 98 million frozen pizzas in 2001
