The document outlines the business plan for a clothing brand called Metro Touch. It discusses the company's mission, product offerings, target markets, and strategies for segmentation, positioning, distribution, pricing, and competition. The brand aims to open 20 showrooms across major cities to target fashion-conscious youth. It focuses on providing trendy clothing like jeans, shirts, and accessories at affordable prices.

2.  Introduction
 Mission And Vision
 Product offering
 Brands
 Market Analysis
 Marketing Mix
 Segmentation
 Positioning
 Targeting
 Product Distribution
 Customer Relationship Management
 Competitive Factors
 Challenges faced
 Conclusion

3.  Clothing Essentials & co.
 Found 2011
 Metro Touch Brand
 Showroom locations
 Coming up with 20 showrooms across the metropolitan
cities.
 USP of Brand

4.  Mission: To spread across major
metropolitan cities and become a trend
setter.
 Vision: To be a pioneer in the clothing
industry with constant innovation in designs
and material.

5. Men’s Wear Ladies Wear Accessories
Trendy Jeans Ultrafit Jeans Watches
T-Shirts T-shirts & Top Sunglasses
Casual Shirts Wallets

6.  The product of Clothing Essentials sell products under the
brands name “METRO TOUCH”.
 The brand aims at giving value consumers high quality and
fashionable clothing.
 The brand opted a more localized and youthful approach in
its offering.
 The brands have been available across many metropolitan
cities.

7. The implementation phases
Phase 1
Idea Generating
Idea Screening Phase 2
Market and Demand
analysis Phase 3
Feasibility Analysis
Preparation of Report Obtaining Funds
Working Infrastructure
Implementation

9.  The various factors in the market which will affect
the brands are:
 Customer Needs.
 The Purchasing Power.
 Geographical Conditions.
 Competitors

10. The Segmentation is done on the basis of Age and Sex.
Metro Touch offered watches , Jeans for young, vibrant and
cool outgoing young Generation.
The company also offers Ultrafit Jeans for the Rich class within
the price range Rs.10000-15000

11.  Targeting customers in the age group of 16-30 years.
 College students.
 Fashion conscious customers.
 Young working professionals.
 Elite strata of customers.

12.  Positioned towards becoming a fashion store
with an emphasis on youths and clear focus
on “Fresh Fashion”.
 Mostly targeting youth and women, since
they are the ones defining most purchasing
decisions.
 The tagline is ”Feel the fit”

13.  Product .
 Jeans and Casual Shirts for Men and Women.
 Customized Jeans and Cotton Denims
 Merchandise- Watches, Sunglasses and Wallets
 Price
 Jeans starts from Rs. 1000/-
 Customized Jeans (Depends on the styling details)
 Casual Shirts and t-shirts – Rs. 500 onwards

14.  Promotion
 Print Media
▪ Fashion Magazines
▪ Newspapers
▪ Pamphlets
 Transport Advertising
 Television Advertising
 Online Advertising
 Launching our apparel through the fashion shows.

15.  Place
 Metropolitan Cities
 Shopping Areas
▪ Malls
▪ Shopping Markets

16. The manner in which goods move from the
manufacturer to the outlet where the
customers purchases in market places.
Channels of Distribution
 Direct Marketing
 Online Buying

17.  Product Launch event held in major malls
 Offering Discounts in festive seasons
 Gift Vouchers
 Jeans, T-shirts, Shirts with the latest trends, style &
fashion.
 Helpful and well-trained Staff
 Planned annual stock clearance sales in December
 Dedicated customer feedback line.

18.  The various factors which can have an affect
on the competitors are:
 Innovation.
 Price of the product.
 Quality of the product.
 Demand of the product.

19.  The challenges faced are-
 Increasing competition.
 The industry is fashion driven and
fashion keeps changing.
 Availability of products within the
time.
 Relationship management with other
channels.

20.  Launched at peak shopping times.
 Mission: To spread across major metropolitan
cities and become a trend setter.
 Products for all genders.
 Keeping pace with changing fashion.