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Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
WORKSHOP DEC 2016 2
9 : 0 0 H E L L O
9 : 1 0 D E F I N I N G A B R I E F
9 : 3 0 I N T R O T O D E S I G N T H I N K I N G
S T E P 1 : I N S P I R AT I O N
1 1 : 0 0 S T E P 2 : I N S I G H T
1 1 : 3 0 S T E P 3 : I D E AT I O N
S T E P 4 : I M P L E M E N TAT I O N
1 : 0 0 T E A M S H A R E S
1 2 : 0 0
9 : 4 5
1 : 3 0 G O O D B Y E
WORKSHOP DEC 2016 3
“How Might We…”
Identify a challenge.
Don’t assume the
answer in the
Be open enough for discovery,
be speciﬁc enough for direction.
ex. How might we
create a dripless ice
ex. How might we redesign ice-
cream to be more portable?
ex. You can’t eat ice-cream
everywhere you want to
WORKSHOP DEC 2016 3 8
WORKSHOP DEC 2016 3 9
•Tell stories. Some things to get the ball rolling
… who was the person?
… what surprised you?
… what did you learn?
… what did you ﬁnd inspiring?
… what other HMW’s can you think of?
•Capture what was said on post-its
•Analyse and interpret meaning
•Look for patterns and create buckets / theme
WORKSHOP DEC 2016 40
WORKSHOP DEC 2016 4 1
“How Might We…”
Choose some opportunity
areas and formulate the
challenge in a positive way.
WORKSHOP DEC 2016 4 2
“If you want to have good ideas
you must have many ideas”
Nobel Prize winning Chemist
WORKSHOP DEC 2016 4 3
WORKSHOP DEC 2016 4 4
There are no bad ideas at this point.
There’s plenty of time to judge later.
WORKSHOP DEC 2016 4 5
It’s the wild ideas that often provide the
breakthroughs. It is always easy to bring
ideas down to earth later.
WORKSHOP DEC 2016 4 6
Build on the
ideas of others
Think ‘and’ rather than ‘but’.
WORKSHOP DEC 2016 4 7
on the topic
You get better output if
everyone is disciplined.
WORKSHOP DEC 2016 4 8
at a time
That way all ideas can be heard
and built upon.
WORKSHOP DEC 2016 4 9
Try to engage the left and right
side of the brain.
WORKSHOP DEC 2016 5 0
Communicate the essence,
without a long speech.
WORKSHOP DEC 2016 5 1
Go for quantity
Set an outrageous goal and
WORKSHOP DEC 2016 5 2
CONFIDENTIAL 30/06/2014 5 3
Go for volume
One conversation at a time
Build on the ideas of others
Stay on topic
Encourage wild ideas
WORKSHOP DEC 2016 5 4
•Assign a moderator who can keep time, collect
ideas and maintain the brainstorm rules
•Visualise your ideas on post-its, Go for quantity!
Collect all idea post-its on ﬂip-charts!
•Spend 5-10 minutes brainstorming per question
If you get stuck, move on to another HMW
•At the end, vote on your top 3 ideas
That the team feels like developing further
WORKSHOP DEC 2016 55
WORKSHOP DEC 2016 5 6
“Prototyping allows us to fail early
so we can succeed sooner”
A prototype is anything that helps you communicate or
test an experience with other people to get feedback
WORKSHOP DEC 2016 5 7
WORKSHOP DEC 2016 5 8
WHAT COULD BEBuild to think
Just good enough
“One of the ﬁrst things we noticed was the tangle of wires and awkward hand positions”-
“During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”