1.
WORKSHOP DEC 2016 1
INTRO TO
Design
Thinking

2.
WORKSHOP DEC 2016 2
Agenda
9 : 0 0 H E L L O
9 : 1 0 D E F I N I N G A B R I E F
9 : 3 0 I N T R O T O D E S I G N T H I N K I N G
S T E P 1 : I N S P I R AT I O N
1 1 : 0 0 S T E P 2 : I N S I G H T
1 1 : 3 0 S T E P 3 : I D E AT I O N
S T E P 4 : I M P L E M E N TAT I O N
1 : 0 0 T E A M S H A R E S
1 2 : 0 0
9 : 4 5
1 : 3 0 G O O D B Y E

3.
WORKSHOP DEC 2016 3
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Formulate
“How Might We…”
questions
THE BRIEF
Identify a challenge.
Don’t assume the
answer in the
question.
Be open enough for discovery,
be specific enough for direction.
ex. How might we
create a dripless ice
cream cone?
ex. How might we redesign ice-
cream to be more portable?
ex. You can’t eat ice-cream
everywhere you want to

4.
WORKSHOP DEC 2016 4
INTRO TO
Design
Thinking

5.
5WORKSHOP DEC 2016
First, it’s a
perspective
DESIGN THINKING

6.
r
with a focus
on people
WORKSHOP DEC 2016 6
DESIGN THINKING

7.
WORKSHOP DEC 2016 7
A human-centered approach to innovation

8.
r
Design as
a holistic
approach
WORKSHOP DEC 2016 8
DESIGN THINKING

9.
WORKSHOP DEC 2016 9
Creating value between offerings
PRODUCTBUSINESS
SERVICEDIGITAL
BRAND

10.
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We create
options
WORKSHOP DEC 2016 10
DESIGN THINKING

11.
WORKSHOP DEC 2016 1 1
Conventional Business Practise Vs. Design Thinking Approach
MAKE
CHOICES
Converge
MAKE
CHOICES
ConvergeDiverge
CREATE
OPTIONS
&

12.
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Do/Think
Think/Do
WORKSHOP DEC 2016 12
DESIGN THINKING

13.
WORKSHOP DEC 2016 1 3
Iterate. Iterate. Iterate again
REFINE PROTOTYPE
FEEDBACK

14.
1 4
The 4 steps of a
Design Thinking
approach.
WORKSHOP DEC 2016
LEARN
Insight
DO
ABSTRACT
REAL
Inspiration Implementation
Ideation

15.
Insights
Ideation
Implementation
and the flow…
WORKSHOP DEC 2016
Inspiration

16.
WORKSHOP DEC 2016 16
Design Research
INTRODUCTION TO
LEARN
REAL
Inspiration

17.
WORKSHOP DEC 2016 1 7
We believe:
The better we can empathise with people,
the easier we can create value for them –
and success for organisations.

18.
1 8
DESIGN RESEARCH
How we
do it

19.
WORKSHOP DEC 2016 1 9
rObserve
and listen
in context
DESIGN RESEARCH
As people don’t always say
what they do, or why.

20.
Asking a person with arthritis to show us; how they open their
medication can reveal design opportunities
WORKSHOP 30/06/2014 2 0

21.
WORKSHOP DEC 2016 2 1
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Look
towards
extremes
DESIGN RESEARCH
EXTREME
USER
Speaking to a person who built his own electric vehicle

22.
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Explore
analogous
experiences
DESIGN RESEARCH
WORKSHOP DEC 2016 2 2
Experiencing what it’s like to ride in a self-driving car by riding a tandem
bike

23.
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Immerse
yourself
DESIGN RESEARCH
WORKSHOP DEC 2016 2 3
Recording an experience to share with others

24.
WORKSHOP 30/06/2014 2 4
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Let’s make a
research plan

25.
CONFIDENTIAL 30/06/2014 2 5
Recognize Existing Knowledge
Identify People to Speak With
Choose Research Methods (choose 3 as a team)
• Observation
• Analogous Inspiration
• Individual Interview
• In-Context Immersion
• Self-Documentation
• Expert Interviews

26.
CONFIDENTIAL 30/06/2014 2 6
Interview help for today
• Introduce yourself and your project
• Don’t ask leading questions
• Ask to “show”, not “tell”
• Why?…and why?…and why?

27.
WORKSHOP 30/06/2014 2 7
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Go.

28.
WORKSHOP DEC 2016 28
LEARN
Synthesis
Insights
INTRODUCTION TO
ABSTRACT

29.
WORKSHOP DEC 2016 2 9
“Synthesis is the art of meaning-making,
Pattern finding, and Direction setting.”
Observations
and findings
Insights and
Opportunities
SYNTHESIS

30.
WORKSHOP DEC 2016 3 0
SYNTHESIS
How we
do it

31.
WORKSHOP DEC 2016 3 1
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Tell
Stories
SYNTHESIS
Get immersed in the research
findings, get thoughts down
on paper.

32.
WORKSHOP DEC 2016 3 2
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Look for
patterns and
tensions
Identify key themes to get a
sense of priority and hierarchy
from findings.
SYNTHESIS

33.
WORKSHOP DEC 2016 3 3
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Extract
insights
SYNTHESIS
Define a message that sets
the design problem in a new
light.

34.
WORKSHOP DEC 2016 3 6
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Use
frameworks
SYNTHESIS
Find the strongest
visualisation to tell the
message.

35.
WORKSHOP DEC 2016 3 7

36.
WORKSHOP DEC 2016 3 8
How to
Synthesise
ACTIVITY

37.
WORKSHOP DEC 2016 3 9
•Tell stories. Some things to get the ball rolling
… who was the person?
… what surprised you?
… what did you learn?
… what did you find inspiring?
… what other HMW’s can you think of?
•Capture what was said on post-its
•Analyse and interpret meaning
•Look for patterns and create buckets / theme

38.
WORKSHOP DEC 2016 40
Generating Ideas
INTRODUCTION TO
ABSTRACT
Ideation
DO

39.
WORKSHOP DEC 2016 4 1
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Formulate
“How Might We…”
questions
SYNTHESIS
Choose some opportunity
areas and formulate the
challenge in a positive way.

40.
WORKSHOP DEC 2016 4 2
“If you want to have good ideas
you must have many ideas”
Linus Pauling
Nobel Prize winning Chemist

41.
WORKSHOP DEC 2016 4 3
GENERATING IDEAS
BRAINSTORM RULES
How we
do it

42.
WORKSHOP DEC 2016 4 4
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Defer
judgement
GENERATING IDEAS
There are no bad ideas at this point.
There’s plenty of time to judge later.
WINNER

43.
WORKSHOP DEC 2016 4 5
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Encourage
wild ideas
GENERATING IDEAS
It’s the wild ideas that often provide the
breakthroughs. It is always easy to bring
ideas down to earth later.

44.
WORKSHOP DEC 2016 4 6
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Build on the
ideas of others
GENERATING IDEAS
Think ‘and’ rather than ‘but’.

45.
WORKSHOP DEC 2016 4 7
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Stay focussed
on the topic
GENERATING IDEAS
You get better output if
everyone is disciplined.

46.
WORKSHOP DEC 2016 4 8
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One conversation
at a time
GENERATING IDEAS
That way all ideas can be heard
and built upon.

47.
WORKSHOP DEC 2016 4 9
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Be
visual
GENERATING IDEAS
Try to engage the left and right
side of the brain.

48.
WORKSHOP DEC 2016 5 0
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Headline
your idea
GENERATING IDEAS
Communicate the essence,
without a long speech.

49.
WORKSHOP DEC 2016 5 1
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Go for quantity
(not quality)
GENERATING IDEAS
Set an outrageous goal and
surpass it.

50.
WORKSHOP DEC 2016 5 2
GENERATING IDEAS
BRAINSTORM RULES
How to
ideate

51.
CONFIDENTIAL 30/06/2014 5 3
Defer judgment
Go for volume
One conversation at a time
Be visual
Build on the ideas of others
Stay on topic
Encourage wild ideas

52.
WORKSHOP DEC 2016 5 4
•Assign a moderator who can keep time, collect
ideas and maintain the brainstorm rules
•Visualise your ideas on post-its, Go for quantity!
Collect all idea post-its on flip-charts!
•Spend 5-10 minutes brainstorming per question
If you get stuck, move on to another HMW
•At the end, vote on your top 3 ideas
That the team feels like developing further

53.
WORKSHOP DEC 2016 55
Prototyping
INTRODUCTION TO
REAL
DO
Implementation

54.
WORKSHOP DEC 2016 5 6
“Prototyping allows us to fail early
so we can succeed sooner”
David Kelley
IDEO Founder
A prototype is anything that helps you communicate or
test an experience with other people to get feedback

55.
WORKSHOP DEC 2016 5 7
PROTOTYPING
How we
do it

56.
WORKSHOP DEC 2016 5 8
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Rough
to
Inspire
PROTOTYPING
WHAT COULD BEBuild to think
Embrace failure
Just good enough

57.
Gyrus ENT
“One of the first things we noticed was the tangle of wires and awkward hand positions”-
Andrew

58.
WORKSHOP 30/06/2014
“During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”

59.
WORKSHOP 30/06/2014

60.
WORKSHOP 30/06/2014 6 4

61.
WORKSHOP DEC 2016 6 5
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Rapid
to
Evolve
PROTOTYPING
WHAT SHOULD BEBuild to experiment
Expect changes
Define sensibilities

62.
WORKSHOP DEC 2016 6 6
Story
Time
ACTIVITY

63.
WORKSHOP DEC 2016 6 7
•What is the name of your idea?
•Who is it for?
•What is the solution?
•Why people need it?
•What evidence do you have?
•What are your next steps?