One of the best parts about Twitch Drops is that it's a win-win for both the viewer and the developer. The viewer obviously gets whatever you decide to give them in-game, but what about the developers? Check out this presentation to learn more.
3. Amazon GDC
HI-REZ EXPO
+34% peak concurrent viewers
+61% minutes watched
90k total accounts linked
ROCKET LEAGUE
196k peak concurrent viewers
(+322% from Season 2)
OVERWATCH LEAGUE
Currently Live
Twitch Drops
A Win-Win
4. Amazon GDC
The Elder Scrolls: Legends
E3 2017 Campaign
Drops as a way to cross-promote between your brands
Leveraged a major marketing beat as a way to acquire new
players
Continued running Drops for every channel streaming the
game
Used subsequent events for limited time promotions
6. Amazon GDCAmazon GDC
ENGAGED
VIEWERS
M o r e T w i t c h
I n t e g r a t i o n s
M o r e T i m e
S p e n t w i t h
G a m e I P
M o r e
L i n k e d
A c c o u n t s
A w e s o m e
C r e a t o r s
P r o m o t i o n ,
$ $ $ ,
I n t e r a c t i o n
7. Amazon GDCAmazon GDC
Twitch Drops
Incentivize interaction with your game on Twitch
On Twitch marketing
notification
Heartbeat of viewership
data back to you
In-game rewards
Chatbot or on-site reward
notification
Linked accounts Come back to the gameWatch longer Opt-in
8. Amazon GDC
Resources
Increase your game's engagement and retention
by activating Drops, a newly launched, self-service
program that lets you reward your players for
watching your game on Twitch.
How to get started
@TwitchDev
integrationsuccess@twitch.tv
dev.twitch.tv/drops