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Building a Business on Twitch Extensions - TwitchCon Developer Day 2017

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Building a Business on Twitch Extensions - TwitchCon Developer Day 2017

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Learn how you can monetize your business leveraging the power of Twitch Extensions.

 Rita Sachdev, Product Manager of Monetization, Twitch

Learn how you can monetize your business leveraging the power of Twitch Extensions.

 Rita Sachdev, Product Manager of Monetization, Twitch

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Building a Business on Twitch Extensions - TwitchCon Developer Day 2017

  1. 1. Building a Business on Twitch Extensions
  2. 2. Introductions #TwitchDevDay Rita Sachdev Product Manager - Monetization Twitch ID: ririsays Twitter: @riri_says
  3. 3. #TwitchDevDay Building a Business on Extensions
  4. 4. #TwitchDevDay In-Extension purchases
  5. 5. #TwitchDevDay Forces driving in Extension purchases Reach of Extensions The power of Twitch Platform Scale and Amazon Power
  6. 6. 4xincrease in the number of extensions 15MViewers have seen an extension 1,100Developers have started building extensions Reach of Extensions
  7. 7. #TwitchDevDay Power of the Twitch Platform Global viewer base Increasing buying trends Growing Streamer pool Borrow from Keynote
  8. 8. #TwitchDevDay Amazon Powered Commerce Faster reach into new markets Solutions to plan your growth and scale your business Quicker support for new product types Borrow from Keynote
  9. 9. #TwitchDevDay In-Extension Purchases More strategic value Providing you a viable pathway to building a business on Twitch AND … Strengthen the streamer/ viewer relationship Power the developer ecosystem Fuel more creativity into content creation on Twitch Borrow from KeynoteIn-Extension Purchase Cat food DigiFeed Extension Give Mr Furry the nutrition he deserves for being such a fluffy friend. $1.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  10. 10. #TwitchDevDay Extensions Business Model
  11. 11. #TwitchDevDay In-Extension Purchases Business Model Free Freemium Paid Subscription Paymium
  12. 12. #TwitchDevDay In-Extension Purchases Extension Manager
  13. 13. #TwitchDevDay In-Extension Purchasing Viewer makes a purchase In-Extension Purchase Custom Message ChattyBot Extension Get your streamer approved message broadcast for all viewers to hear! $1.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  14. 14. DEVS BUILD EXTENSIONS Extensions drive more interaction Streamers use Extensions Streamers make money & use more Extensions Viewers make in Extension purchases Streamers use Extensions Developers Make Money Streamers Make Money In-Extension Purchases Extensions Flywheel #TwitchDevDay
  15. 15. In-Extension Purchases Viewers Developers Streamers Twitch Everyone Wins #TwitchDevDay
  16. 16. #TwitchDevDay In-Extension Purchase Examples
  17. 17. #TwitchDevDay In-Extension Purchases Interact with the broadcasters In-Extension Purchase Cat food DigiFeed Extension Give Mr Furry the nutrition he deserves for being such a fluffy friend. $1.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  18. 18. #TwitchDevDay In-Extension Purchase Sniper X1 DigiFeed Extension $2.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings. In-Extension Purchases Interact with the content
  19. 19. #TwitchDevDay In-Extension Purchases Interaction with between the streamer and the community In-Extension Purchase Confetti Surprise DigiFeed Extension $0.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  20. 20. #TwitchDevDay In-Extension Purchases Types of Digital Goods Digital goods consumed within an extension 1. Consumables Definitive lifetime Depleted on use Repurchased 2. Non-consumables In-Extension Purchase Cat food DigiFeed Extension Give Mr Furry the nutrition he deserves for being such a fluffy friend. $1.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  21. 21. #TwitchDevDay In-Extension Purchases Types of Digital Goods Digital goods consumed within an Extension 1. Consumables 2. Non-Consumables Do not expire Can be purchased once In-Extension Purchase Sniper X1 DigiFeed Extension $2.99 Buy Cancel By clicking “Buy”, you agree to share your Twitch ID with this Extension. You can manage account connections under Settings.
  22. 22. #TwitchDevDay Revenue Share Customize for your business StreamerDeveloper Twitch 50%25% 25% 25/50/25 5%70% 25% 70/5/25
  23. 23. #TwitchDevDay Pricing Price for your audience All Amazon Payments Supported Countries Set price by country We handle tax considerations
  24. 24. #TwitchDevDay User Purchase Experience
  25. 25. #TwitchDevDay How it works In-Extension Purchase Experience
  26. 26. #TwitchDevDay How it works In-Extension Purchase Experience
  27. 27. Voila! In-Extension Purchase Experience
  28. 28. #TwitchDevDay In-Extension Purchase Integration
  29. 29. #TwitchDevDay What does an integration look like? As easy as 1-2-3 1. Initialization 2. Purchase Flow 3. Entitlements
  30. 30. #TwitchDevDay What does an integration look like? As easy as 1-2-3 1. Initialization Digital goods list Viewer Entitlements 2. Purchase Flow 3. Entitlements
  31. 31. #TwitchDevDay What does an integration look like? As easy as 1-2-3 1. Initialization 2. Purchase Flow Notify us of Purchase Initiation Act on Purchase Completion Notification 3. Entitlements
  32. 32. #TwitchDevDay What does an integration look like? As easy as 1-2-3 1. Initialization 2. Purchase Flow 3. Entitlements Check for Viewer Entitlement Notify on Fulfillment Completion
  33. 33. #TwitchDevDay The “back office piece” Digital Goods Redemption Purchase Flow Tax Considerations Price Regulations Order Checkout Payment Processing Accounting Sales Reporting … You Us
  34. 34. #TwitchDevDay Are we there yet? What is the Timeline Jan, 2018 Preview Register your interest in building extensions at http://dev.twitch.tv Limited Preview Nov 27, 2017 General Availability Q1, 2018
  35. 35. #TwitchDevDay A peek around the corner
  36. 36. #TwitchDevDay Bits Monetizing Twitch API apps C O M I N G S O O N username #momochi Send a message #gamerbee Support your favorite player by cheering with Bits! Welcome to the chat room! sept: 9999 #gamerbee TWW2: 1000 #gamerbee Nice play! graham: #momochi Chat
  37. 37. #TwitchDevDay Experiences that are shared across streamer, game and viewer in real time Extension driven robotic actions and VR experiences Art that is crowdsourced Live on Extensions The possibilities are endless … Imagine a world where viewers can buy … What will you build?
  38. 38. #TwitchDevDay Share Your Feedback Forums
 discuss.dev.twitch.tv TwitchDev Chat Server
 link.twitch.tv/devchat - #general-feedback In Person
 AMA Desk - 2nd Floor in Farrel’s Lounge
  39. 39. #TwitchDevDay Thank you

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