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Buzz Marketing Group<br />Youth Entrepreneurship Study Presented by<br />

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Overview<br />Research took place during January of 2011 <br />✩Teens and Adults between 16-39<br />✩Men and Women<br />✩1,635 respondents<br />45%<br />

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Demographics<br />The majority of respondents who participated in this survey were from one of the following states: <br /><ul><li>Michigan

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New Jersey

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New York

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Pennsylvania

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California

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Florida

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Georgia

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Illinois </li></ul>45%<br />

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Demographics<br />45%<br />Ethnicity<br />

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Demographics<br />45%<br />Age Distribution<br />

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Demographics<br /> 62% 38%<br />45%<br />Gender<br />

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Education<br />45%<br />

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Education<br />45%<br />

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Education<br />What school do you/did you attend?<br />45%<br />* These are the top 10 schools that the participants attended<br />

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Education<br />Graduate Schools<br />

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Education<br />

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Education<br />”Yes, I took some but did not feel they were that good”<br />”Not in school, I’ve taken several from non-profit programs”<br />”If they were offered I would be interested”<br />”I went to a few meetings that were advertised as entrepreneurship classes but ended up being sales pitches”<br />

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Education<br />

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Education<br />”Success has to come from experience, not just education.”<br />”Absolutely. I successfully started my own business after college”<br />”I did not feel like they were in line with the current economy”<br />”I failed in my first start-up; class did not help in real world”<br />Entrepreneurship 101<br />

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Education<br />

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Education<br />”I believe entrepreneurship education is very important and don't see much of it.”<br />”its required to face market challenges which are not in books”<br />”if people can learn to support small businesses and sustain the economy on that rather than big business, the country may be more economically stable.”<br />”I don't think a true entrepreneur really needs to be taught how to be an entrepreneur.” <br />

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Employment<br />Other:<br />Freelance<br />Full-time homemaker<br />Per-contract<br />Student<br />

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Employment<br />

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Employment<br />

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Employment<br />”I feel isolated and there are few meet and greet or networking venues available.”<br />”It is hit or miss. My family and long time friends do not understands the demands of owning your own business. Other business owners are so busy with their businesses I don't get to exchange ideas with them as much as I would like to.”<br />”I work part-time and run my own business as a clinical licensed massage therapist. Support system is all about networking and that is always a continued adventure”<br />

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Employment<br />

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Employment<br />

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Employment<br />“ It is difficult to get loans, even with good credit, because I am self-employed..”<br />” Hard to get loans for small businesses owned by minorities or women.”<br />”I don't believe in banks. Credit Unions are the way to go.”<br />

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Employment<br />

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Employment<br />

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Government Support<br />

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Government Support<br />”Not enough, as government tends to support large business more by giving them huge tax breaks compared to small business owners”<br />”Couldn't afford an accountant, and no "free" business help, so many tax breaks, and write-offs went untaken because of the price..”<br />”If you are a small business they want to loan you money not bail you out at the same rate the corporations get or give you a grant”<br />

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Healthcare<br />

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Healthcare<br />

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Healthcare<br />”I don’t know; my company pays it”<br />”Government plan”<br />”I pay as I need it”<br />”supplied through my scholarship”<br />”I have welfare insurance”<br />”I have Medicaid”<br />

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Self-employment<br />

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Self-employment<br />”I'm a brain worker, I do not wish to have to deal with the other aspects of self-employment. It is too stressful”<br />”the economy, taxes, regulatory fees, and overall business climate”<br />”Currently making a good wage and self-employment risks are high and my passions do not look profitable enough”<br />

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Sidepreneur™<br />

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Sidepreneur™ - Other Gigs<br />Mary Kay Representative <br />Voice-over work from home<br />Freelance web design<br />Personal training<br />Just yard work around the neighborhood <br />At home bakery <br />Tutoring<br />

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Entrepreneurship<br />

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Entrepreneurship<br />”It would have to be sustained growth for my business to devoted 100% of my time to it.”<br />”I am afraid to because lack of knowledge causes fear, but I would like to.”<br />”I plan to grow my business enough to quit my 9 to 5.”<br />”In this economy I cannot imagine finding the money unless we attached it to our home as this is our only asset. There is no way I would risk our home.”<br />

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Entrepreneurship<br />

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Entrepreneurship<br />”I would love the freedom and creative opportunities that usually accompany working for an entrepreneur. “<br />”I believe they offer vision, wisdom, & self-starting spirit which is sorely lacking in the lower levels of the white-collar American workforce. “<br />”The fastest way to learn is from someone that has already burned a path.”<br />”I find security in large companies”<br />”it would be great to work for someone with ground breaking and innovative ideas.” <br />”It could be an exciting opportunity with more freedom and potential for growth”<br />

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Highlights<br />73% of respondents were not offered any classes on entrepreneurship in college <br />89% believe that entrepreneurial education is important given the new economy and job market<br />Only 21% responded that they are not interested in entrepreneurship<br />69% of respondents would like to work for an entrepreneur<br />36% of our respondents have started a “side business” of some sort to help them out financially<br />

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Contact Us<br />Scott Gerber, Chairman & Founder, YEC<br />E: scottdgerber@gmail.com<br />T: 212.537.9240<br />Tina Wells, CEO & Founder, Buzz Marketing Group<br />E: twells@buzzmg.com<br />T: 215.399.5679<br />