Moms 10.0: Holiday Spending
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The TENTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Holiday Spending.
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Moms 10.0: Holiday Spending
- 1. The Buzz on Moms Report Holiday Spending 10.0 Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
- 2. Who was Involved? 7000 2 h ed 10.29.1 Launc These panelists . 564 members from our buzzSpotter® network 1,604 a ttempts participated in this survey about Moms and how F ie lded o n line Panelists they re raising the Millennial Generation. Closed 11.02.12 100% female 564 Par tic ipa n ts buzzmg.com
- 3. AZ 2% location CA Rest of the FL TX 11% USA 4% 4% 14% SC GA 2% 4% PA 5% The majority of IL OR 9% participants are 3% from these states. IN OH 2% 5% MD NC 3% NY MA 2% STATS BY STATE AND PERCENTAGE >>> 13% NJ MI 4% 6% MN 3% MO 2% 2% buzzmg.com
- 4. AGE 21-‐24 4% 25-‐30 7% 31-‐35 26% The respondents 21% 36-‐40 ranged in age from 21 – 55 years old. 41-‐45 17% 46-‐50 14% 51-‐55 11% buzzmg.com
- 5. Other ethnicity Asian American Hispanic 2% 7% 8% Black 16% White 67% buzzmg.com
- 6. Relationship status Divorced 7% Single 17% DaTng 3% In a relaTonship 18% Married 55% buzzmg.com
- 7. Education Ph.D None of the Above 1% 6% Masters Degree 12% High school diploma 26% Associates Degree Bachelors Degree 17% 38% buzzmg.com
- 8. employment 56% 15% 11% 8% 6% 3% 2% Working full-‐ Working part-‐ Unemployed Self-‐employed Stay at home A student A student-‐ Tme Tme mom worker buzzmg.com
- 9. Household income e n th e o ms fall be twe 47% o f our M ouse h o ld in c o me ge h na tio nal ave ra 33,000 and $ 82,000 of $ 47% 28% 2% 15% 1% 4% 4% Less than $8,000 -‐ $33,000-‐ $82,000 -‐ $170,000 -‐ More than I don't want $8,000 $33,000 $82,000 $170,000 $370,000 $370,000 to specify buzzmg.com
- 10. Who do you shop with? 93% 55% 45% 22% 20% Myself My Child(ren) My Friends My Parent(s) Other buzzmg.com
- 11. 39% When will you begin Holiday shopping? 16% 15% 13% 7% 5% 4% 1% November I shop all Black October 2 Weeks Before Halloween Last year long Friday before October minute Christmas buzzmg.com
- 12. How many times will You go shopping? Once Twice Three Tmes 5% 3% 7% Four Tmes 6% Five Tmes 3% As many Tmes as I need to 76% buzzmg.com
- 13. How will the economy impact your 7% spending? I will try to reuse last year's items I will not be impacted by the economy this year 16% I will buy more store brand/generic products 16% I will spend less overall and I will use more coupons 31% I will do more online shopping 47% I will do more comparaTve shopping online 56% I will look for more sales 73% buzzmg.com
- 14. How much do you plan to spend this year? 22% 18% 14% 15% 13% 10% 7% $0 -‐ $200 $200 -‐ $400 $400 -‐ $600 $600 -‐ $800 $800 -‐ $1,000 -‐ More than $1,000 $1,200 $1,200 buzzmg.com
- 15. Do you plan to spend more or less than last year? more than last year less than last year 21% 25% the same amount as last year 54% buzzmg.com
- 16. How do you plan to pay for your purchases this Cash year? 22% Debit Card 44% Credit Card 34% buzzmg.com
- 17. Are you more likely to purchase something if part of the proceeds go to charity? No 40% Yes 60% buzzmg.com
- 18. What type of charities do you prefer to Global 10% donate to? NaTonal 29% Local 62% buzzmg.com
- 19. Which causes do you prefer to support? 75% 54% 43% 32% Children ( Make A Health Related Women's Issues Green ( NaTonal Wish) ( Breast Cancer ) ( DomesTc Violence ) Wildlife FederaTon ) buzzmg.com
- 20. Are you using Did you use coupons this coupons last year? e in th e numbe r of year? n1 1% in c reas mpariso n to last Th e re is a oupo ns in c o c M o ms using 2012 year. 2011 89% 78% 22% 11% Yes No Yes No buzzmg.com
- 21. Where will you purchase your items this year? 88% 82% 78% 54% 49% 31% 29% 29% 7% Online Retail LocaTons Department Discount Stores Electronics Drug Stores Catalogs Smart Phones/ Other Stores Stores Tablets buzzmg.com
- 22. How much do you plan to spend on electronics? 31% 16% 14% 12% 9% 7% 4% 4% 2% 2% $100 -‐ $200 -‐ $300 -‐ $400 -‐ $500 -‐ $600 -‐ $700 -‐ $800 -‐ $900 -‐ More $200 $300 $400 $500 $600 $700 $800 $900 $1,000 than $1,000 buzzmg.com
- 23. Which electronics do None of the Above you plan to 11% buy? DVD Player Laptop 7% 18% TV 10% Smart Phone 13% MP3 Player 11% Tablet E-‐reader 21% 9% buzzmg.com
- 24. Will you use your technology I don't plan on purchase at home purchasing technology this year and at work? 13% Yes, at both work and home 43% Just at home 42% Just at work 2% buzzmg.com
- 25. If you plan to buy a laptop, ASUS 5% which brand? Toshiba Apple 9% 23% Samsung 10% Dell / Alienware 15% HP 17% Sony 9% Acer / Gateway Lenovo 8% 4% buzzmg.com
- 26. Where are you most likely to Other, please specify purchase K-‐mart 6% electronics? 4% Best Buy 26% Amazon 20% Target 16% eBay 6% Radioshack Walmart 4% 18% buzzmg.com
- 27. What is most important when FuncTonality purchasing a Value laptop? 8% Brand Name Reviews 17% 10% Lowest Price 16% Quality 49% buzzmg.com
- 28. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com