Video : https://www.youtube.com/watch?v=W7WOUi8zx9w&list=PLLQgkMVoGtcvgLirjh3I90ty3qrQl8-ig&index=3

1. SEO Fundamentals
Establishing A Domain Strategy
Paul Wilson
http://search.cx
paul@search.cx

2. Building the Right Domain Strategy

3. Picking the Right
Picking the Right Domain for SEO
Domain for SEO

4. Things to Consider
When Buying a Domain
Brand domains vs
keyword domains
Generic Top Level
Domains (gTLDS)
Have your domain under
15 characters
Avoid-Lots-of-HyphensAt-All-Cost

5. Does an Old Domain Help?
source: http://plw.me/14t0Yo3

6. Personal Case Study
Site A: Brand New
Similarities
• Vertical
• Keywords
• Content
• Backlinks
Problems
• Correlation not
Causation
• Algorithm Changes
• 1 – 2 year efforts
changed
• Deprecation of
backlink similarity
Site B: 10 Years Old
6 Month Results
Monthly Revenues
Site A = Some Long tail
Site B = Ranked on all
Site A = less than $100
Site B = $1,000 - $1,500
1 Year Results
Site A = Ranked on all
Site B = Ranked top 3 for
difficult keywords
2 Year Results
Site A = Ranked on 1st
page for most keywords
Site B = Considered a
brand
Monthly Revenues
Site A = $300 - $400
Site B = $4,000 - $5,000
Monthly Revenues
Site A = $800 - $1,200
Site B = $16,000 - $20,000

7. Case Study: Take Aways
2.5 years
5 years

8. How to Find an Old Domain
Resource Sheet
• SEDO (http://plw.me/14Ruw3r)
• GoDaddy Auctions (http://plw.me/XaLBfu)
• Afternic (http://plw.me/14RuBnE)
• DomainTools (http://plw.me/Vy4d5j)
• NameCheap Marketplace (http://plw.me/XMiy1R)
• Flippa (http://plw.me/12naLMG)
• DomCop (http://plw.me/12naRUB)

9. Pros & Cons of a New Domain
Cheap
No Strength
Clean
No Trust
Brandable
Not Indexed

10. Tools for Brainstorming
Resource Sheet
• Psychic Whois (http://plw.me/12uOCM9)
• Panabee (http://plw.me/12uOHzm)
• Dot-o-mator (http://plw.me/12uORqA)
• Blungr (http://plw.me/12uOV9T)
• BustaName (http://plw.me/12uP25c)
• Domize (http://plw.me/12uP1hI)
• IWMN (http://plw.me/12uP8tM)

11. Subdomains or Subfolders?
Root Association
Off Topic
Social Metrics
Easy to Replace
Fresh Content
Segment Traffic
Better User Experience
Dominate rankings
Synergy
Separation

12. Does Hosting Matter to SEO?
"You may have heard that here at Google we're
obsessed with speed, in our products and on the
web. As part of that effort, today we're including
a new signal in our search ranking algorithms:
site speed. Site speed reflects how quickly a
website responds to web requests." (Google Blog)
Search Engine Land Article:
Sample IP: 192.0.2.0
Google Webmaster
http://plw.me/11JU27A
Code to Speed Up HerbalDoc
www.example.co.uk
Backlinks
www.example.ca
“[Server speed] has a direct impact on the
satisfaction a user has when they visit your
website. Slow load times can lead to a visitor
simply leaving your website, seeking their
information elsewhere. If they came from our
search results that may appear to us to be an
<meta name="geo.region" content="US-CO" />
unsatisfactory result that we showed. Faster is
<meta name="geo.placename" balance absolute
better, but take care to content="Denver" /> page
<meta name="geo.position" content="39.740045,load speed with a positive, useful user
104.984416" />
experience." (Bingcontent="39.740045, -104.984416" />
<meta name="ICBM" Webmaster)
Speed
Shared
Uptime
Location

13. Using Search Engine
Webmaster Tools
www.google.com/webmasters/tools
SELECT PREFERRED
ADD OR TEST
ADD GEOGRAPHIC
VERIFY DOMAIN
SUBMIT TO INDEX
SITEMAP.XML
DOMAIN
TARGET
www.bing.com/toolbox/webmaster
SITEMAP ADDED UPON
NO NO GEOGRAPHIC
PREFERRED DOMAIN
SEO ANALYZER
SUBMIT URLS
VERIFY DOMAIN
DOMAIN VERIFICATION
TARGETING SETTING
SETTING
GOOGLE WEBMASTERDASHBOARDSITE >> CONFIGURATION SUBMIT URLS
BING WEBMASTER >> >> YOUR WEBSITE >> HEALTH >> FETCH SETTINGS
GOOGLE http://ww1.herbaldoc.com/sitemap.xml.gz AS GOOGLE
WEBMASTER >> YOUR >> CONFIGURE MY SITE >> >>

14. The Power of your .htaccess
WWW
http://www.example.com/productus.php?blue=101
http://www.example.com/products/blue/101
Move Pages
URL Rewrite
Server Speed

15. Understanding Robots.txt
A Guide For Search Bots
Everything Indexed
User-agent: *
Disallow:
Block Google from
Specific Folder
User-agent: googlebot
Disallow: /folder1/
Ignore Everything
User-agent: *
Disallow: /
Ignore any URL with a
question mark in it
User-agent: *
Disallow: /*?
Specific Folder Ignored
User-agent: *
Disallow: /folder/
Except URLs ending
with question marks
User-agent: *
Allow: /*?$
Disallow: /*?

16. Predetermine Your Site’s
Overall Theme
HOLISTIC
DEPRESSION
HEALTH
REMEDIES
DEPRESSION
HOLISTIC
REMEDIES
HEALTH
HERBAL
DETOX
ARTHRITIS
REMEDIES

17. Building the Right Architecture
Authority
Bad
Example

18. Looking at Flat Architecture
Only 3 Clicks
Away from the
Home
source: http://plw.me/TS9A7c

19. Key Take Aways
AGE ALLOWS A DOMAIN
TO REACH BRAND
STATUS QUICKER
USE .HTACCESS TO 301
NON-WWW TO WWW
(OR VICE VERSA)
REMEMBER THAT YOUR
ROBOTS FILE IS PUBLIC
FOR ANYONE TO SEE
SPEND TIME CREATING
A SOLID SITE
HIERARCHY

20. SEO Fundamentals
Establishing A Domain Strategy
Paul Wilson
http://search.cx
paul@search.cx