Slides from my keynote at cio.com and Computerworld's BI event in Chicago on June 6, 2013

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The future of BI: Why mobile, social and
Big Data matters
Fredrik Tunvall
fredrik.tunvall@ovum.com
@tunvall
June 6, 2013

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Big Data is… big news

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We all emit data – lots of it.

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 Hadoop has become the most popular
emerging Big Data platform
 Lower TCO
 MapReduce  SQL
Good news – we are getting better at capturing data
However, we need to advance the
discussion from “how” to “what”
and “why”

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Use data to personalize your product and service

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 BI goes from scrawny to brawny
 Get 360 view of customer
 Smarter cities
 Operational efficiency
You can’t spell Big Data without BI

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BI penetration in the enterprise remains low
0
2
4
6
8
10
12
14
16
18
0 2 4 6 8 10 12 14 16 18
BIPenetration
Number of stakeholders
Suppliers/Customers
Strategic Planning
Finance Process
Operation Process
People Process
Internal External

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Traditional BI doesn’t cut it
New
questions
Request
to IT
Wait 3+
days
Get
content
Insight

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 Easy, fast and self-service
 “Right-time” and device agnostic
 Analytically advanced
BI needs to become:

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 Data access and customization is easy outside the enterprise
 Users now wants the same experience, preferably on their own device
(BYOD)
 Traditional BI = User Frustration
Consumerization of IT is real

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A new generation of BI tools are self-service
 Target user for BI is not just
skilled analyst
 “Google fast, Apple simple”
 D-I-Y data access, data
exploration, and build
deliverable content (reports,
dashboard, etc.)
 Value add: Ad-hoc data
exploration; find diamond in
the rough

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BI access anywhere, anytime
 Mobile BI is nothing new
 But tech and business requirements have
changed and mobile BI has finally arrived
 Benefits is not just for worker constantly on
the road

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Mobile BI is a growing enterprise trend

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 Data scientist gap
 Probably will never be
mainstream
 Don’t just ask “what happened?”,
ask “what will happen?”
Couple BI with advanced analytics
?
Past Now Next

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New generation of BI vendor landscape
 Tableau , Tibco Spotfire, and QlikView have led the way with intuitive,
visual, and self-service solutions..
 ..but others have taken notice:
Vendor Solution
Dell Toad Suite
IBM Cognos
Microsoft Power View
Microstrategy Visual Insight
SAP Lumira
SAS Visual Analytics

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Thank You
Fredrik Tunvall
fredrik.tunvall@ovum.com
@tunvall