Qualitative and Quanitative

1. Running Head: QUALITATIVE AND QUANTITATVE DATA
Qualitative and Quantitative Data
A Research Plan and Development to Make the SFO Air Port a
Community Within a Community”
Colorado State University- Global Campus
By: Tunisia I.E. Al-Salahuddin
6/10/2015
Abstract
Introduction
The San Francisco International Air Port (Aerodrome) is one of the major stops for many
travelers from all walks of life and around the world. I would never consider the SFO Air Port to
be considered a pit stop, but a stop of comfort and relaxation for the visitors whom come to
enjoy a meal, the museum, or just the frequent traveler. This would be a planning engineer’s
dream design come true to develop a utopia that is achievable with the proper group of civil
engineers, planners, and qualified commissioners’ board. The qualitative measurements and
quantitative measurements would be from data that was collected over the years in regards to
numbers of consumers, revenue, comps, and land mass.

2. QUALITATIVE AND QUANTITATVE DATA 2
Upon my 3 day observation I did notice much more un-development area within the SFO
International Airport that could and should be designed and created into a livable habitation
within the overall infrastructure of the SFO Air Port. This development of the SFO International
Air Port could make the Aerodrome a model example of how a community could exists within
an Air Port that accommodates hundreds of thousands of commuters each year. The San
Francisco Travel Association stated, “In 2010, San Francisco welcomed 15.92 million visitors, an
increase of 3.1 percent from 2009. These visitors spent $8.34 billion in 2010, up 6.2 percent from the
previous year. “The tourism industry generated $485 million in taxes for the City of San
Francisco, up 4 percent from the previous year. Tourism supported 67,122 jobs in 2010
with an annual payroll of $1.88 billion. In 2010, there was an average of 126,931
visitors in San Francisco each day. Visitor spending equated to $22.84 million daily
(including spending related to meetings and conventions” (STA, 2014). San Francisco
International could surely raise their revenue and also become an example of a model
community within the Bay Area by expanding their plans to create a Utopia that
encompasses family, community, employment, socializing, and society. The creation of a
team of developers, architect engineers, researchers, community developers, and a host of
other planners to ensure this plan is created and built will also add to the financial
success of the San Francisco Bay Area. The measurements of research and development
will come from: Annual Reports, Qualitative Measurements, Quantitative Measurements,
and other collected data that is pertinent to the research and development plan.
Qualitative and Quantitative Data

3. QUALITATIVE AND QUANTITATVE DATA 3
Quantitative Data
When developing this plan of action qualitative and quantitative data would come
directly from data mining through diverse techniques. According to the Airport
Cooperative
Research Program (ACRP) Report 19 article “Developing an Airport Performance-
Measurement System, "KPIs can be classified into six buckets: Financial Performance,
Safety Performance, Operations Performance, Personnel Performance, Customer Service
Performance and Community Performance. Airports have really gotten smart with this new form
of technology that. Recently the San Francisco International Airport upgraded terminal E to
interactive system called Omnivex Moxie. According to ‘Digital Signature Magazine. “Omnivex
Moxie can tie data in from various source systems (maintenance, elevators, emergency alarms,
etc.) and devices (RFID, barcode scanners, etc.)” (DSM, 2014).
Table I
This Table Illustrates the Quantitative Data Collected From San Francisco Travel Association.
The data collected shows the annual revenue.
Visitors Spending City Revenue Job Creation Visitor Daily
SPENDING
STA Overall Findings
$8.34 billion in
2010
$485 million 67,122 $22.84 million
daily
$1.88 billion.
The annual money that
the city of San Francisco
to note of
SFO and the
Commissioner Board
noted the annual revenue
SF generated for 2010
SFO and the City of City
of San Francisco was able
to create 67,122 new jobs
in 2010
By SFO being an
International Airport the
Visitor Spending from
tourist around the world
was raised in 2010
The overall finding of the revenue
of San Francisco in 2010 was
substantial due to SFO airport
which allows for tourist to make
San Francisco a destination.

4. QUALITATIVE AND QUANTITATVE DATA 4
The quantitative data given by the city of San Francisco through the travel association was
collected through a number of sources like the SFO International Airport, The City of San
Francisco, and other tourist attractions that report findings to the travel association of San
Francisco. The creation of this community development within the SFO International Airport
would also create more jobs that would help lighten the jobless tension rate and elevate the
community through planning, development, and job creation for the betterment of the
community
Qualitative Data
The qualitative data that was collected by the SFO International Airport was information that
was compiled from a number of creditable sources. “San Francisco International Airport (SFO),
a department of the City and County of San Francisco, is a transparent organization dedicated to
serving our local community as well as the millions of travelers who pass through our doors each
year. We welcome public interest in the way we do business” (SFO, 2015). The qualitative
information comes from information that was gathered within the annual reports, the awards that
where achieved by SFO, and by the consumers themselves who actually utilized the services
within SFO International Airport. A qualitative report of data is always needed within the
business structure and by creating qualitative reports it allows the company to show where their
down falls are and where they do well. The qualitative reports also show the city of San
Francisco how well they are doing as a tourist attraction and a destination for future visitors. The
numbers are balanced within the quality report then the quantitative report will also reflect this
which is usually the revenue earned. Below in table II is an illustration of the awards the SFO
International Airport has earned and achieved over the years.

5. QUALITATIVE AND QUANTITATVE DATA 5
Table II
This is an illustration of collected data regarding the quality of the San Francisco International
Airport and the awards they have won along with article write ups regarding their quality as an
organization and corporation.
AWARDS ARTICLE SOURCE COMMENTS
Best Concession Management Team Airport Revenue News March 16, 2015 - San Francisco
International Airport (SFO) has been
honored for Best Concession
Management Team in the Airport
Revenue News (ARN) 2015 Best
Airport & Concession Awards
program
Amenities Program – Large Airport Airport Revenue News March 16, 2015 - San Francisco
International Airport (SFO) has been
honored for its Amenities Program –
Large Airport in the Airport Revenue
News (ARN) 2015 Best Airport &
Concession Awards program.
Best Overall Concessions Program Airport Revenue News March 16, 2015 - San Francisco
International Airport (SFO) has been
recognized for having the Best
Overall Concessions Program by the
Airport Revenue News (ARN) 2015
Best Airport & Concession Awards
program.
Best Airport Staff in North America SkyTrax San Francisco International Airport
(SFO) has been named the #1 airport
in North America for customer
service in the SkyTrax Passengers’
Choice Awards for 2015. SFO took
the top spot in the “Best Airport Staff
in North America” category, followed
by Denver and Vancouver airports.
SFO also ranked fourth in the “Best
Airports Worldwide (40 million to 50
million passengers)” and “Best
Airports in North America”
categories.
Gold Winner, Government Websites W3 Awards Flysfo.com was named by the
Academy of Interactive and Visual
Arts as a Gold Winner in the
Government Websites category in the
2014 W3
Awards. The W3
Awards
honors creative excellence on the web.

6. QUALITATIVE AND QUANTITATVE DATA 6
Conclusion
The need for reporting of qualitative and quantitative data is always needed for accuracy and
to help map out current and future plans of development to ensure accuracy within engineering.
By creating these measurements of data it helps with sustainability for the future endeavors of
the corporation and helps with job existence. This information will also be helpful within the
development of a community within a community project that can utilize the information to
show how much of a help it would be within the economic infrastructure of the San Francisco
Bay Area.

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Reference
About SFO. Retrieved June 11, 2015, from http://www.flysfo.com/about-sfo
Publication manual of the American Psychological Association (6th ed.). (2010). Washington,
DC: American Psychological Association.
San Francisco Travel Association releases economic impact figures for 2010 and results
of year-long Visitor Profile Research. Retrieved January 20, 2015, from
http://www.sanfrancisco.travel/article/san-francisco-travel-association-releases-
economic-impact-figures-2010-and-results-year-long
Malaviya, A. (2014). Data Mining and Analysis. Airport Business, 29(2), 34-35.
Marshall, C. (2014). Transportation Gets Smart. Airport Business, 29(2), 32-33.