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[SxSW 2014] a brief presentation

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A brief presentation of what we (me, pedro and atair) experienced and saw at Ausitn, during south by southwest 2014.

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[SxSW 2014] a brief presentation

  1. 1. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Sprite | estratégia social planejamento 2014 mutato is part of the WPP group of companies fevereiro / 2014
  2. 2. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  3. 3. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 » Question, be curious. » Speak visual » Scenius > Genius. » Audience is king » Take risks and make things » Rage Against the Machine. » Data Permanence. » Big data for good. » Wearables. THE URGENT THE TIMELESS
  4. 4. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  5. 5. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Leak
  6. 6. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 RAGE AGAINST THE MACHINE
  7. 7. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  8. 8. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Julian Assange, Wikileaks AND THAT’S LED TO A HUGE TRANSFER OF POWER FROM THE PEOPLE WHO ARE SURVEYED UPON TO THOSE WHO CONTROL THE SURVEILLANCE COMPLEX. ! IT’S AN INTERESTING POSTMODERN VERSION OF POWER. ” “
  9. 9. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 ONLINE ACTIVITY SECURITY BREACH
  10. 10. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 THE SNOWDEN EFFECT ON GOOGLE, MICROSOFT, APPLE AND YAHOO’S SECURITY.
  11. 11. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 THEY ARE SETTING FIRE TO THE FUTURE OF THE INTERNET. THE PEOPLE IN THE ROOM RIGHT NOW ARE THE FIREFIGHTERS. Edward Snowden ” “
  12. 12. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 v Julian Assange, Wikileaks INTERNET HUMAN SOCIETY LAWS THAT AFFECT HUMAN SOCIETY, AFFECT INTERNET. +
  13. 13. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Eric Schmidt and Jared Cohen, Google Ideas THE INTERNET IS GOOD TO FUEL A REVOLUTION. FOR THE POST-REVOLUTION, NOT SO MUCH. ” “
  14. 14. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Julian Assange, Wikileaks EXPOSE JUSTICE, TO GAIN INJUSTICE.” “
  15. 15. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  16. 16. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 0101111011000100011100111000010000011010100100100000101100100110011101010111111000111011 0 1 0 0 1 0 1 1 0 1 1 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 0 1 0 0 1 1 1 1 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 0 0 1 01000110101111000101010110101010011111011110100010101000011001110110111011000010000011011 0 1 0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 0 0 11101010101000101010111100010100101010000011010101011001001110001011010110101010101101110 0 1 0 1 0 1 0 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 1 0 0 1 1 0 1 1 1 1 0 0 1 1 0 1 0 0 1 0 1 0 1 1 0 0 1 0 00101101001100111000100100011011101110010101100011100101000010001010100011100010101011 0 0 0 0 0 0 0 0 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 1 0 0 0 1 0 1 0 0 1 0 1 1 1 0 0 1 0 0 111001001011110111000101000100011100000001101001011011110110111001000000111110111011100011 0 0 1 0 1 1 1 0 0 1 0 0 1 0 0 1 1 0 1 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 0 1 01000101010110101010101100111110101010010100000011000011001001000101000101111001000 0 1 0 0 0 1 0 0 1 0 0 1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 1 1 1 110010110000110000110010000110101000110000011100001000101110010001110001010000011 0 0 0 1 1 1 0 1 0 0 00 0 0 0 0 1 0 0 1 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 1 1 0 0 0 0 0 0 0 0 1 0 1 0001011110011000100100110011000010001011100001001000100010110010111110011110101001101 0 0 0 0 1 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 1 1 1 0 1 1 1100000100011011101000010001010110001110010000111010010101011100001111000000111001110 1 1 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 0 1 1 0 110110100101110001100010010111011001110000000100100111001111001100000000101110000100 0 0 1 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 0 0 1 0 1 1 1 1 DATA PERMANCENCE
  17. 17. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Alexis Ohanian, Reddit ” “THINGS WE POST DEFINE OURSELVES TO THE READERS/ FOLLOWERS. SO WE START TO CHOOSE AND CALCULATE WHAT TO SAY. THAT INHIBITS OUR TRUE SELF-EXPRESSION.
  18. 18. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Eric Schmidt and Jared Cohen, Google Ideas WHO WE ARE VS. WHO WE SHOULD BE
  19. 19. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 PARENTS FROM PROPERTYDATA PERMANENCE may be the first opportunity to tell the world the real history of it. need to talk about data permanence to their children before they have “the talk”. to privacy. the rise of anonymity apps: secret.ly
  20. 20. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 future of genetics DATE DATA BY 23ANDME
  21. 21. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Anne Wojcicki, 23andME WHO MAKES MONEY NOT BEING SICK? OFF ME
  22. 22. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Anne Wojcicki, 23andME IT'S YOURS TO HAVE. GENETIC INFORMATION IS YOUR INFORMATION AND ”“
  23. 23. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 GENETIC INFORMATION Anne Wojcicki, 23andME want to transform healthcare, we need the world’s data IF WE REALLY is the basis for personalized medicine. •Medication response •Disease risks •Inherited conditions •Interesting Traits •Ancestry
  24. 24. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  25. 25. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 WEARABLES
  26. 26. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Quantified self RAY BAN AND GOOGLE Fashion + Tech ENGINEER VS. UX Invisible design WEARABLES BIG DATA SHAPING LIVES
  27. 27. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 SXSW 2014 HOW MANY GOOGLE GLASSES?
  28. 28. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 PALM VS. IPHONE
  29. 29. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Joi Ito (MIT), Tim Brown (IDEO). HOW IT WILL SHAPE US? HOW WE’LL SHAPE TECHNOLOGY AND
  30. 30. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 DESIGN USES THE LOGICAL SIDE OF THE BRAIN (SYMBOL), DEPARTING FROM CREATIVE SIDE (ABSTRACT).
 DESIGN INTERFACE LINK BOTH SIDES:
 
 AN ARTIST BLOCKS CREATIVITY IF HE DEDICATES HIS TIME THINKING ABOUT THE CHOSEN BRUSH. Joi Ito (MIT), Tim Brown (IDEO). ” “
  31. 31. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Joi Ito (MIT), Tim Brown (IDEO). A GENE STORES MORE DATA THAN HD’S. IT’S MORE LIKELY FOR US TO PUT GENETICS INTO COMPUTING, THAN TO PUT COMPUTERS INTO OUR BRAINS. ”“
  32. 32. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  33. 33. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 THE FUTURE OF MONEY
  34. 34. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 HUGE COSTS TO NATURE SELECTION BITCOIN IS an API that can connect all payment systems transact online should motivate more merchants to accept Bitcoin, is only a matter of time, education, users going on in Bitcoin world. First generation companies failing due to security issues. Security improves Fred Ehrsam (Coinbase), Rolfe Winkler (WSJ)
  35. 35. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 BE CURIOUS. QUESTION,
  36. 36. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Neil Degrase Tyson A SCIENTIST WHO NEVER GREW UP.IS A KID ”“ THE MISSING SKEPTICISM IS THE PROBLEM. ”“ IT’S EIGHT!GET OVER IT. ALL YOU NINE-PLANET PEOPLE OUT THERE: “ ”
  37. 37. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 KNOWLEDGE IS WHAT PREVENTS US FROM PASSING ALONG A WRONG INFORMATION TO OTHERS. YOU CAN’T CHOOSE WHAT’S TRUE AND WHAT ISN’T! Neil Degrase Tyson ”“
  38. 38. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 WE SEE WE SEE art and science
 as opposites. art and science
 apart from us. ART&SCIENCE WE DON’T EVEN TRY. IF WE BELIEVE WE DON’T UNDERSTAND, Adam Savage, Mythbusters ” “ ”“
  39. 39. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 ART&SCIENCE Adam Savage, Mythbusters THE ONLY WRONG OPINION ABOUT ART
 IS THE ONE YOU TAKE FROM OTHERS. ”“ IGNORANCE OF EXPERTS. SCIENCE IS THE BELIEF IN THE ”“
  40. 40. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  41. 41. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 VISUAL SPEAKING THE POWER OF
  42. 42. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 TODAY, MESSAGES ORGANIZE THEMSELVES AROUND PEOPLE’S BEHAVIOR AND HABITS: PEOPLE CHOOSE WHAT THEY WANT TO INTERACT WITH.
  43. 43. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 EMOJIS ARE LIKE SELFIES ARE BEFORE WRITING, we were drawing. an alphabet, but with an infinite number of symbols we can continue developing. your own customized emojis. you are the message, emoji is the medium.
  44. 44. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  45. 45. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 SCENIOUS GENIUS. FROM
  46. 46. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 SCENIOUS SCENIUS. TO
  47. 47. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 SCENIUS STANDS FOR THE INTELLIGENCE AND THE INTUITION OF A WHOLE CULTURAL SCENE. IT IS THE COMMUNAL FORM OF THE CONCEPT OF THE GENIUS. NEW MODEL OF CREATIVITY: ECOLOGY OF TALENT. Austin Kleon
  48. 48. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Austin Kleon _NEW WAY OF OPERATING. ! _SHUT UP AND LISTEN. ! _CREDIT IS ALWAYS DUE. ! _IDENTIFY THE KNUCKLEBALLERS ! _TEACH WHAT YOU KNOW. ! _THINK PROCESS, NOT PRODUCT. ! _STICK AROUND.
  49. 49. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 NEAR-DEATH EXPERIENCE FOR COWARDS. Austin Kleon STOP CHASING THE NEXT BIG THING. FOCUS ON THINGS THAT’LL LAST. READING AN OBITUARY IS LIKE ”“ ”“
  50. 50. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 IS KING AUDIENCE
  51. 51. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 A NEW MOM CAN HAPPEN AT ANY AGE! ≠ PEOPLECONSUMER ≠ CULTURESAGES
  52. 52. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Soulpancake is it JOYFUL? THOUGHT PROVOKING? is it CREATIVE? is it
  53. 53. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Brandon Staton, Humans of New York DO SOMETHING DIFFERENT! DON’T MONETIZE YOURSELF LIKE ANYONE ELSE DOING ADS. ”“
  54. 54. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 OUR MOBILE LIFE IS ONE ELEMENT TO ALL ADDICTIVE GAMES,
 THE ACHIEVEMENT MOMENT. Brian Wong, Kiip AIRPLANE FACTOR: THAT MOMENT = PURE EMOTION A SERIES OF MOMENTS. WE WANT THINGS NOW.
  55. 55. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 MORE CAN HAPPEN THAN JUST AN IMPRESSION. NOT ALL MOMENTS ARE CREATED EQUAL. INVITE 20X THE SAME PERSON FOR A DATE TASK LIST VS. TINDER RESPECT THE USER AND MAGIC WILL HAPPEN. IF YOU EARNED SOMETHING, IT’S MORE LIKELY THAT YOU’LL USE IT. THE MORE YOU DEDICATE TIME TO AN APP, THE MORE REWARDS YOU WANT. BEHAVIOR DEFINE REWARDS NOT VICE-VERSA. INVADING HAPPINESS MOMENTS MAY CAUSE REJECTION. Brian Wong, Kiip
  56. 56. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 TAKE RISKS AND MAKE THINGS.
  57. 57. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 Alex Ohanian, Reddit START-UPS TRENDS: AWESOME PEOPLE SURROUND YOURSELF WITH TAKE MONEY FROM BE CAREFUL WHERE YOU WORK WITH PEOPLE YOU TRUST ”“ “ “ ” ”
  58. 58. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 3D PRINTING.HONY. SOULPANCAKE.
  59. 59. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 DIVE INTO WORK TO FIND YOUR UNIQUE STYLE AND STICK TO IT. Brandon Staton, Humans of New York ” “
  60. 60. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 WITH NO IDEA ABOUT WHAT THEY WERE DOING. Alex Ohanian, Reddit EVERY SUCCESSFUL PROJECT STARTED OUT WITH PEOPLE ” “
  61. 61. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 YOU’RE WASTING TIME NOT BUILDING UP YOUR THING. COMPETITION WILL NOT DEFEAT YOU. YOUR FEARS WILL DO. Alex Ohanian, Reddit DON’T THINK ABOUT COMPETITION, ” “
  62. 62. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014
  63. 63. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014

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