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February, 27th, 2013
 InterNations Madrid Business, Entrepreneurship and
www.trainerbubble.com    Networking
www.trainerbubble.com
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Os presentamos a nuestra mascota…




                        NETWORKING ;)




www.trainerbubble.com
Preparing for Successful
                    Personal Branding
                        Speaker: Janice Haywood
www.trainerbubble.com
Successful personal branding



                 Defining our personal brand

                 The value we bring

                 How to build our brand
What is personal branding?


   Personal branding links your passions,
 personal attributes and strengths with your
  value proposition in a clear message that
  differentiates you and resonates with your
               target audience
Plain talking!


     Who you are
     What value you can offer and to who
Why define a personal brand?

                   To identify a fit with a job
                    or opportunity

                   To stand out from the
                    competition

                   To help you focus your
                    efforts and attention
Clarity!
What are your values?
What is your style?
What are your passions?
What are your strengths & skills?
What are your personal
attributes?
What is your vision & purpose?
The value you offer

                      Who is your target
                      audience?


                      Who is your
                      competition?


                      How are you different
                      from your competition?
Building your brand


   Rethink the way you view yourself
   Be authentic
   Make yourself visible
   Be consistent
   Seek feedback
   Reassess
3Cs of Personal Branding



                           CLARITY


                           CONSISTENCY


                           CONSTANCY
February, 27th, 2013
InterNations Madrid Business, Entrepreneurship and
                    Networking

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Preparing for successful personal branding