7. What is personal branding?
Personal branding links your passions,
personal attributes and strengths with your
value proposition in a clear message that
differentiates you and resonates with your
target audience
8. Plain talking!
Who you are
What value you can offer and to who
9. Why define a personal brand?
To identify a fit with a job
or opportunity
To stand out from the
competition
To help you focus your
efforts and attention