Hype, trends + the truth.

More from Troy Thompson

An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!) A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy. (Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)

Social Status: 5 Trends in Tourism + What To Do About Them.

Troy Thompson

The Future DMO

Troy Thompson

The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything? Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)

The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...

Troy Thompson

Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy

Troy Thompson

60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...

Troy Thompson

Top 10 Tourism Trends for 2013

Troy Thompson

Tourism Trends: Social, Local + Mobile

Troy Thompson

Hype, trends + the truth.

Troy Thompson

The New Normal: What consumers expect and how travel brands can deliver in th...

Troy Thompson

The Visitor Center of the Future

Troy Thompson

Asking Why

Troy Thompson

Facebook 101 - A getting started guide for destinations, DMOs and CVBs

Troy Thompson

A summary report based upon the DMO Benchmarking Project from Travel 2.0 Consulting Group. Travel 2.0 Consulting Group established a destination marketing organization benchmarking project to gauge and evaluate the success of small, large and state DMO websites. A by-product of this benchmarking research was a trend analysis including mobile, BRIC and visitation patterns. Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group reviews the findings of the report and advocates for the establishment of industry-wide benchmarking project.

Tourism Metrics That Matter / DMO Benchmarking Project

Troy Thompson

What does the tourism website of the future look like? How do DMOs communicate effectively with visitors through a variety of channels? What content should they focus on? Do destinations need mobile applications? Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group (www.travel2dot0.com), takes a serious look at the digital issues facing DMOs, NTOs and CVBs and explains how destinations can move forward through a blend of focus, speed and relevancy.

Your Future Tourism Content Strategy

Troy Thompson

Certainly one of the most talked about technologies in 2011, QR codes or 2D barcodes, are popping up everywhere...from billboards to beer...but how do you use them effectively in your tourism marketing efforts? What is the difference between a QR Code and a Microsoft Tag? How do I track scans or clicks? Should I give away a reward? Presented by Senior Tourism Consultant Troy Thompson, this QR Reference Guide will cover the basics, show you what not to do and share best practices from tourism marketers who have implemented a QR code.

QR Code Reference Guide

Troy Thompson

Places, Deals + Check-Ins | A Guide for Tourism Marketers

Troy Thompson

Tech Trends and the Tourist

Troy Thompson

Thousands of companies, organizations and destinations are turning toward social media for promotion, communication and a secret desire for easy marketing success. But, is it working? Do you understand why some social campaigns succeed, where others fail? How are you measuring success? Troy Thompson of Travel 2.0 Consulting removes the hype for a frank and honest session about social media marketing.

Tourism, Social Media + You

Troy Thompson

Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? 'Measuring the Impact of Facebook' takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy. If you are using Facebook for marketing, you can't miss this presentation.

Measuring the Impact of Facebook

Troy Thompson

Presented at the Mississippi Office of Tourism Caucus, Troy Thompson of Travel 2.0 Consulting takes destinations through the steps needed to build and implement a successful social media marketing program. Featuring 28 tips, tricks and must-dos, Social 101 provides CVBs, DMOs and destinations with the building blocks required to start, as well as reinvigorate, at great social media marketing campaign.

Social Media 101 - 28 answers for destination social media marketing.

Troy Thompson

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Social Status: 5 Trends in Tourism + What To Do About Them.

The Future DMO

The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...

Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy

60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...

Top 10 Tourism Trends for 2013

Tourism Trends: Social, Local + Mobile

Hype, trends + the truth.

The New Normal: What consumers expect and how travel brands can deliver in th...

The Visitor Center of the Future

Asking Why

Facebook 101 - A getting started guide for destinations, DMOs and CVBs

Tourism Metrics That Matter / DMO Benchmarking Project

Your Future Tourism Content Strategy

QR Code Reference Guide

Places, Deals + Check-Ins | A Guide for Tourism Marketers

Tech Trends and the Tourist

Tourism, Social Media + You

Measuring the Impact of Facebook

Social Media 101 - 28 answers for destination social media marketing.

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