Six Steps Necessary For A Successful Activist Investment Campaign

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Six Steps Necessary for a Successful Activist Investment Campaign (DSBATT)

During the 1960’s the US Naval War College defined the 6 steps necessary for a
successful insurgent campaign, in 2003 Rich Tullo adopted these six steps for investment
insurgents.

Define Critical Issue

Revenue
Earnings
Corporate Governance
Capital Structure

Shareholder Support

Make the case to shareholders
Build Coalition of 20% to 40% shares outstanding
Hold shareholder meeting to develop agenda
Develop alternative vision

Build up

Hire attorney
Recruit directors
Recruit management team

Attrition

Solicit votes
Negotiate Seats
Present alternative vision

Transition

Co-opt board
Lobby for shareholder agenda
Pursue strategic alternative
Hire independent investment bank
Hire independent compensation consultant

Takeover

Pursue Second Proxy
Remove directors
Remove CEO
Execute strategic alternative

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