This document discusses why companies are moving Oracle applications to the cloud. It outlines the key benefits of cloud computing such as increased business agility and lower costs. It also discusses the different types of cloud models and providers companies can choose from. The document then examines the two main drivers for moving applications to the cloud - focusing IT staff on innovation and providing more flexibility. Finally, it discusses considerations for a successful cloud deployment and highlights Velocity Technology Solutions' expertise in managing enterprise applications in the cloud.

1. Experience. Innovation.
Velocity Technology Solutions
©2013 Velocity Technology Solutions, Inc.
Why Companies Are Moving Oracle Applications to the
Cloud
Velocity Technology Solutions
©2013 Velocity Technology Solutions, Inc.

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Your Host
Ward Quarles
• Director of Strategic
Alliances for Velocity
Technology Solutions
• A regular contributor to
industry topics related to
Oracle‘s JD Edwards
software solutions
• Previously Director of
Marketing for JD Edwards
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Velocity Technology
Solutions
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#C13DEN
@Velocity_inc
Velocity Technology Solutions is a leader
in enterprise and business application
services, fully-managed and protected
within a virtual private cloud. It is dedicated
to lowering operational costs, providing
industry-leading service levels and
improving software performance while
reducing the burden on IT staff and
enabling deployment flexibility. Velocity
provides virtual private cloud solutions for
enterprise applications with high levels of
performance. Expertise managing software
24/7, combined with proprietary technology
that enhances availability, security, and
control, make Velocity the trusted partner
for rapidly and securely deploying
application investments into a secure and
resilient virtual private cloud.

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Agenda
• Defining the benefits of Cloud computing
• Will Cloud computing drive process transformation for
your organization?
• What are the key drivers to the Cloud?
• What are the risks in Cloud computing?
• How are companies are using business applications in
the Cloud for competitive advantage?
• Review Oracle applications in the Cloud
• Takeaways
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WHY CLOUD?
Moving Oracle Applications to the Cloud
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First, a Level Set on Cloud
Cloud definitions vary.
According to Gartner:
―Cloud computing is a style of
computing where scalable
and elastic IT-related
capabilities are provided ‗as a
service‘ to external customers
using Internet Technologies.‖
Service Based
Cloud Attributes
Internet Technologies
Metered by Use
Shared
Scalable & Elastic
Source: Gartner
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Oracle Cloud Computing Essentials
Oracle defines five essential characteristics:
1. Rapid Elasticity
2. On-Demand self-service provisioning
3. Broad network access
4. Measure service (Billing and metering of service usage)
5. Resource pooling
Source: Oracle’s Achieving the Cloud Computing Vision
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Benefits of Cloud Computing
More quickly adapt business to change (business agility)
Greater control over costs
Faster time to market with new solutions
Increased workforce productivity
Reduced business risk
Higher technology service levels
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Which Cloud Type or Provider?
• If Applications and Security are most important –
Private Cloud may be better than Public Cloud
• If Economics is more important than Applications –
Public Cloud may be better than Private Cloud
• If Cost is important – Private Cloud with an OpEx
model may be better than on-premise CapEx
• If Resource constraints is a concern – Managed
Application Service Provider model may be better for
specialized application skills
• If Experience of the Provider is key – Ask for
number of cloud customers, number of years serving
from cloud, applications supported, and references
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WHY APPLICATIONS IN THE
CLOUD?
Moving Oracle Applications to the Cloud
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Two Key Drivers for Moving Applications to the
Cloud
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Focusing IT Staff on Innovation
• Greater business demand to focus internal
technology staff on innovative or transformational
projects, leveraging service providers for day-to-day
technology management
Need for greater application flexibility
• Companies must increase the adaptability and
resiliency of their software delivery model to match
business requirements today

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Spectrum of Software Delivery Models
On Premise SaaS
Ability to customize application
Most Least
Time to Market
Slower Faster
Complexity to Manage
More Less
Cost
More Less
Ability to Control
More Less
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Cloud Fills the Gap
• Rapid deployment of resources
• Supports many types of
applications
• No underlying infrastructure to
build and manage yourself
• Scalable and elastic
• Reduced cost
CloudPerpetual SaaS

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More Flexibility Means More Control to Manage
the Business
• More time to focus on innovation, growing
the business versus building infrastructure
• Addresses shortage of IT expertise and
resources to manage technology internally
• Provides a model for more controllable,
predictable costs of ownership
• Helps maximize the strategic value of
software by making it easier to take on the
latest software upgrades, features, or
modules
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Velocity Customer:
Graniterock Construction
―We're a construction company—we‘re not an
IT company. The economics are such that it
would probably have cost us more to host
a solution internally, and we would not have
done as good a job.‖
– Excerpt from FierceCIO, ―Q&A: Disaster recovery when your
business sits on the San Andreas Fault,‖ February 1, 2012

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CONSIDERATIONS FOR
SUCCESS
Moving Oracle Applications to the Cloud
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Cloud Computing Participants
Cloud computing has many participants:
• End user – limited understanding of the underlying
technology
• Business management – responsible for governance of
data or services residing in a cloud
• Cloud service providers – provide a
predictable and guaranteed service
level, security, and ongoing
technology management
• Technology consultants – provides
trusted guidance to management and
provider
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The Requirements of the Application Impacts
the Deployment Model
CloudOn Premise SaaS
More
Private
More
Public
Major drivers in deployment model:
• Security
• Ability to customize
• Application integration considerations
• Performance requirements

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Directional Illustration: How Applications Are
Falling Along the Spectrum
Custom applications Expense Reporting
Time reporting
CRM
Industry applications
Enterprise Resource Planning
Business Intelligence
Content Management Recruiting management
More
Private
More
Public
Cloud

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Risks to Manage When Moving to the Cloud
• Security
• Compliance
• Infrastructure Fit to Application
Requirements
• Ability to Customize
• Level of Management
Required
• Service Levels
• DR Planning
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Success Factors for Deploying Applications in
the Cloud
Infrastructure optimized for application
Lifecycle management
Maturity of process
Transparency into and demonstration of service levels
Flexible consumption of services
Strong vendor relationships
Intellectual property that enhances the offering
Well-defined customer support methodology
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Features for High-Performance Managed
Application Services
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Application Lifecycle Support platform design, ongoing maintenance, upgrade support
Adaptable, Scalable Cloud optimized for Oracle applications, easily adapted
Fully Managed applications monitored and managed 24/7
Exceptional Resiliency secure, virtual private cloud with built-in disaster recovery
Dedicated Support Team
support experts named to each customer, provider
invests in understanding customer‘s unique needs
Demonstrated Expertise
extensive knowledge of the applications and the
workflows they enable

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Universal Cloud Services Architecture
Velocity‘s cloud
architecture uses a
defined set of technology
components—building
blocks—purpose-built to
optimize the performance
of the customers‘ specific
applications
SOPHISTICATED CLOUD ARCHITECTURE,
OPTIMIZED FOR EACH APPLICATION
CUSTOMER
APPLICATION A
Components
Configuration B
Components
Configuration A
Components
Configuration C
CUSTOMER
APPLICATION B
CUSTOMER
APPLICATION C
VELOCITY UNIVERSAL CLOUD SERVICES

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Application-Focused Service Delivery
Manage by Columns, Not Rows
Customer Relationship Services
Project / On-Boarding Services
Customer Support / Advocacy Services
Provisioning
Application Services
Network Operations Center (NOC)
Infrastructure Services
Network
Facilities
Oracle
JD
Edwards
Oracle
E-Business
Oracle
Hyperion
Other Oracle
& Partner
Apps

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Cloud Computing Options for Oracle Software
Customers adopt Oracle Applications in four distinct patterns:
• Standalone Application – No interoperability (standalone) among
applications and no integration with the other application suite.
• Loose Integration – Adopt Talent Management to coexist with
Oracle‘s PeopleSoft human resources functionality. In this case, the
loose interoperability comes from integrating people, employees,
hierarchies, or management hierarchies of the PeopleSoft system.
• Tight Integration – Real-time integration of manufacturing with order
capture, order fulfillment, and CRM. This may be Web service-based,
real-time integration among multiple applications.
• Complete Adoption – A complete set of financials, procurement, and
project modules—replacing existing products as an upgrade to
complete back-office ERP (enterprise resource planning) systems.
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Two Company Examples:
Running Applications in the Cloud
$3B MANUFACTURING COMPANY
Managed
Application
Services for
JD Edwards
PaaS
for Supply
Chain
Managed
Disaster
Recovery
Services
MULTI-DIVISION CONSTRUCTION MATERIALS
Managed
Application
Services for
JD Edwards
PaaS
for Taxation
Managed
Disaster
Recovery
Services
PaaS for BI
Reporting
PaaS
for Forms
Printing
PaaS
for Business
Intelligence
PaaS
for Human
Capital
Mgmt
PaaS
for Expense
Mgmt

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CONCLUSION
Moving Oracle Applications to the Cloud
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Reasons Companies Move to the Cloud
Increase
business
adaptability /
agility
Focus internal staff
on business
change, less on
maintenance
Accelerate
application
deployment
Deliver new
features/
functions
faster
Lower overall
costs
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Customers Rely on Velocity to Manage
Their Enterprise Applications
Every day, our job is to help you use enterprise applications to:
Increase Responsiveness
to the Market
Manage RiskGrow Your Business

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Velocity‘s Differentiating Value for Customers
Universal Cloud Services customer has options, not limited by vendor
Unique Intellectual Property greater transparency and control
Building-Block Architecture optimized for applications, easily adapted
Economies of Scope, Scale reduced cost and higher levels of service
Fully-Managed frees IT to focus on strategic initiatives
Customer Experience Lifecycle adapts service as customer needs change

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For More Information
Ward Quarles
Director, Strategic Alliances & Velocity Solutions for Oracle
ward.quarles@velocity.cc
303-996-3410
866-638-2779 | Velocity.cc