This document appears to be a presentation about digital communication and design principles from Craig Kuo, Head of Design at Kika Tech. It discusses topics such as digital communication platforms, prototyping user experience, KikaDesign principles of being natural, direct and adaptive, applying principles to strategies, designing products, voice user interfaces, and leadership. It promotes concepts like Kika-ai being an assistant that is always ready to serve and creating continuity in interactions. The presentation concludes by referencing external resources on design leadership.

1. C R A I G K U O
H E A D O F D E S I G N
E G G U L E E
P R O D U C T D E S I G N
Yourator 12th with Kika Tech
KIKA &

2. LANGUAGE INTERFACE

4. / / /
DIGITAL COMMUNICATION

5. DIGITAL COMMUNICATION

6. Web portal
ex. Yahoo!
Search portal
ex. Google
Communication portal
ex. WeChat / LINE / Slack or ChatBot
WHY DIGITAL COMMUNICATION

7. 60M 60B
WHATSAPP & FBM

8. Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
20 min 20 min
KikaDesign Principles
2
20 min

9. SEND A MESSAGE
A A
……
BB

10. REDEFINE INTERACTION
( ) ( )

11. INTERACTION PROTOTYPING
Popup
/ Emoji
+
/ Emoji
. . .

12. INTERACTION PROTOTYPING
Popup

13. DESIGN RULES
•
•
( )

14. PURPOSE OF PROTOTYPING
1 2 3

15. Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2

16. DESIGN PRINCIPLES
Natural Direct Adaptive

18. PRINCIPLE TO STRATEGY
MAGICTEXT
1
2
3
1
2
3
3

19. DESIGN TO PRODUCT
:

20. PURPOSE OF DESIGN
1 2 3
- - - -

21. VOICE USER INTERFACE

22. EMOTION INTERACTION
Full: iuput status. Halo: output status
Standby
Standby,
sense of breath.
We want to convey a main concept:
Kika-ai, a assistant always wait for serving.
Thinking
Analyzing.
combined with people’s experience of
other device, we changed the color to
strongly indicate the status.
Awake
Speaking
Opposite from all the rest status, it’s time
for Kika-ai to speak.
Listening
To make the assistant more lively, and add
some vivid personality, we create a sparkle
bumping motion. Kika-ai is optimistic to
hear whatever you say.

23. VOICE FOCUSING

24. DIALOGUE FEEDBACK

25. CONTINUITY INTERACTION
1
2
3
KIKAGO
1
2
3
3
3

26. VUI +GUI message

27. “
”
— KIKADESIGN

28. Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2
/

29. “ GM ”
—

30. PURPOSE OF DESIGN
1 2 3
- - - -

31. Word

32. Microsoft Word Effect
From Daniel Ruston - Design for a vision

33. “ ”
— KIKA WITH
1
2
3
::
::
::

34. Leadership

35. 9 PRINCIPLES OF LEADERSHIP
BA C

36. “ ”
A
“ / / ”
“ ”

37. B
“ ”
“ ( )”
“ LEADER ≠ MANAGER”

38. C
“ ”
“ ( / )”
“ ( )”

39. TOKYO
TAIPEI
SAN
JOSE
IxDA
IxDC
2018
Media

40. Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2
/ /

41. REFERENCE
5
DESIGN FOR A VISION @GOOGLE
SHAPING DESIGN VISION @DESIGNBETTER.CO FREE DESIGN BOOK
LEADING FOR CREATIVITY @IDEOU $$$ PAID IDEO COURSE
THE POWER OF THE ELASTIC PRODUCT TEAM @AIRBNB
HOW WE MANAGE EFFECTIVE DESIGN AT SCALE @AIRBNB

42. Yourator 12th with Kika Tech
Q&A
C R A I G K U O
H E A D O F D E S I G N
E G G U L E E
P R O D U C T D E S I G N