How to Write and Reuse Content
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Writing tips for key-word rich blog headlines and content. Examples of how to reuse content in Facebook, Twitter and LinkedIn.
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How to Write and Reuse Content
- 1. How To Write and Reuse Content YES YOU CAN! Presented by: Terri S. Turner Business Writer and Presenter
- 2. Why Bother, I Hate To Write E When you sell or communicate on the Internet, 99% of the time it is done by the written word. (BBC News) 65% of web users have paid to download or access some kind of online content. (Pew Research) 93% of Internet users use email to share content, 89% used social networks and 82% used blogs. (Nielson Online and AOL)
- 3. But What Do I Write About E You can write about anything… Be honest. Be authentic. Be consistent. Be YOU.
- 6. Tell a success story
- 9. How to tips
- 10. Industry trends
- 11. 5 things you learned from an event
- 12. Surveys
- 14. Godaddy.com
- 15. Search images
- 16. Competitors
- 17. Google Alert
- 18. Talk to the sales and customer service people
- 20. Three Writing Best Practices E Focus on the Headline Ask a question Offer a reward Share secrets, advice, what you should know, etc. Be controversial, emotional Encourage 2-way conversation Follow the mini-skirt principle
- 21. Writing Exercise #2 8 out of 10 people read headlines 2 out of 10 will read the rest Find an already published article about your product, service or company. Write 3 new headlines after reading the first 2 paragraphs. Write a controversial, opinion headline Write a question headline Write a How To headline
- 22. Now What?
- 23. There’s No Place Like Home E And all roads must lead to home
- 24. Connecting The Dots Your Email’s Connected To Your Blog Page And Your Blog Page Is Connected To Your Website
- 25. It’s not what you say, but how you say it! No Ctrl X, Ctrl V for me. Customize your message for each channel. Conversational and social. Use photos, video and snack-size word bites. 140 characters. Turn headline into a question with link to full article. Use bullet points and lists for tweets. This is your online networking event. Share by posting in Groups, offering advice in Answers, and posting updates.
- 27. Visual Formats Visual Learners SlideShare White Paper eBook Photos
- 28. Auditory Formats Audio Learners Podcast Webinars Video CDs
- 29. Tactile and Kinesthetic Formats Tactile and Kinesthetic Learners Tradeshow Displays Interactive Games Printed materials Seminars/Workshops
- 30. Q & A
- 31. Thank You! Terri S Turner terri@terristurner.com 913.406.8636 Website/Blog terristurner.com Facebook facebook.com/tstbusinessstrategies LinkedIn linkedin.com/in/terristurner Twitter @knowingyourbiz