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REINVENTING RADIO?

Two cases from the Greek media (old and new) community
Media Crisis




• TV, Newspapers are loosing audience

• advertisement is going to the internet

• internet is Rising acc...
Radio is not about the device
       medium only...



• Radio   is about   Information
Radio is not about the device
       medium only...



• Radio   is about   Music
Radio is not about the device
       medium only...



• Radio   is about   Communication
Radio is not about the device
       medium only...



• Radio   is about   Community
Radio is not about the device
       medium only...



• Radio   is about   Conversation
Radio is not about the device
       medium only...



• Radio   is about   Documentary
Radio is not about the device
       medium only...



• Radio   is about   Drama
Radio is not about the device
       medium only...



• Radio   is about   Sound
Radio is not about the device
       medium only...



• Radio   is about   CONTENT
How do we re-invent Radio on
  the Internet? And why?
2 cases


RadioBubble.gr a community producing Radio



Στο Κόκκινο 105,5 a Radio station constructing a community
A. Radiobubble.gr



Community under construction
Founded
September 2007 – webpage –Live audio stream
A little backround


• 2007   – The Boom of the Greek Blogosphere

-Amalia Kalyvinou
-Greek Forestfires
-Human Rights issu...
What is it?

As a Radio
talk shows
music
documentary
theatre
-24 hour live stream with radio producers
What is it?

• As
   an Internet
 Community

podcasts                 myspace
blogs                    e-zine
creative com...
What are the differences


As a Radio                      As a Community on the Net

                                Comm...
Interaction

Producers comment podcasters Podcasters listen to Producers

Live shows                       Edited shows

B...
•     What comes out of the Mix

More edited shows


More interaction


Download takes Radio off
computer
Some Highlights

Hosted the first Audiobook (cc)
Text Books for free download (cc)
weekly live show on 105,5
Tribute to co...
Two years later


1000 unique visitors per day
20,000 listening hours per month
30% of visitors stay for 15 minutes on sit...
Two years later
Two years later



•   Advertisers don’t find it’s producer/user oriented philosophy
    attractive, or it’s numbers so it...
B. StoKokkino.gr

established Radio Station
from Febrouary 2006
Broadcasting at 105,5 FM BAND
reaching 1% of Greek listene...
What is it?

Radio station
24h program
News
Comment
In depth Analysis
Music
Done by professional journalists and Producers...
On the internet
creates a platform that will eventually
open to user generated content step by    producers blogs
step
   ...
•                       technical

Platform is build on Plone CMS for virtually many sources of
content

Homepage uses jav...
Ongoing project



• goal:   to bring an “oldfashioned” radio to the internet era
characteristics


•   News from a very certain point of view

       attachment to a political party

        music withou...
•               Web Translation



The social objects around we can form a social radio platform
                         ...
•          problem in this procedure


• is   that journalists are afraid to open up

The platform itself will solve this ...
•                      In the end


we don’t know the answer to the question about Radio or
internet communities around so...
Thank you
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Reinventing Radio on the internet - Two cases from the Greek old and New Media

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Two cases from the Greek Radio community were presented in the conference titled Radio Content in the Digital Age that was held in Limassol, Cyprus, during October 2009. The first case presents the efforts of Radiobubble.gr, a community of bloggers, podcasters and producers to form a new kind of Radio community on the net. The second presents the constrauction of the online presence of radiostation Sto Kokkino 105,5 FM

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Reinventing Radio on the internet - Two cases from the Greek old and New Media

  1. 1. REINVENTING RADIO? Two cases from the Greek media (old and new) community
  2. 2. Media Crisis • TV, Newspapers are loosing audience • advertisement is going to the internet • internet is Rising according to all studies • Radio is transforming
  3. 3. Radio is not about the device medium only... • Radio is about Information
  4. 4. Radio is not about the device medium only... • Radio is about Music
  5. 5. Radio is not about the device medium only... • Radio is about Communication
  6. 6. Radio is not about the device medium only... • Radio is about Community
  7. 7. Radio is not about the device medium only... • Radio is about Conversation
  8. 8. Radio is not about the device medium only... • Radio is about Documentary
  9. 9. Radio is not about the device medium only... • Radio is about Drama
  10. 10. Radio is not about the device medium only... • Radio is about Sound
  11. 11. Radio is not about the device medium only... • Radio is about CONTENT
  12. 12. How do we re-invent Radio on the Internet? And why?
  13. 13. 2 cases RadioBubble.gr a community producing Radio Στο Κόκκινο 105,5 a Radio station constructing a community
  14. 14. A. Radiobubble.gr Community under construction Founded September 2007 – webpage –Live audio stream
  15. 15. A little backround • 2007 – The Boom of the Greek Blogosphere -Amalia Kalyvinou -Greek Forestfires -Human Rights issue (immigrant torturing in police stations) -RadioBubble appears in this atmosphere
  16. 16. What is it? As a Radio talk shows music documentary theatre -24 hour live stream with radio producers
  17. 17. What is it? • As an Internet Community podcasts myspace blogs e-zine creative commons space audio books forum -A-list Bloggers, twitters from the growing Greek twitter account community facebook page
  18. 18. What are the differences As a Radio As a Community on the Net Community produces content Producers on linear stream to download on demand Aesthetically and polliticaly Free - no guidelines oriented 3 times more audio uploaded 24 h shows every day
  19. 19. Interaction Producers comment podcasters Podcasters listen to Producers Live shows Edited shows Best podcasts broadcasted live All shows free to download Best podcasters go to the live program Productions host podcasts Podcasts answer to Live
  20. 20. • What comes out of the Mix More edited shows More interaction Download takes Radio off computer
  21. 21. Some Highlights Hosted the first Audiobook (cc) Text Books for free download (cc) weekly live show on 105,5 Tribute to composer Manos Hadjidakis (more than 100 blogs participated) First Audio/video live webcast interview of a politician with community questions covered live the elections with blogs
  22. 22. Two years later 1000 unique visitors per day 20,000 listening hours per month 30% of visitors stay for 15 minutes on site 35% spend more than 30 minutes hosts 2000 audio productions of any kind
  23. 23. Two years later
  24. 24. Two years later • Advertisers don’t find it’s producer/user oriented philosophy attractive, or it’s numbers so it’s facing serious financial problems
  25. 25. B. StoKokkino.gr established Radio Station from Febrouary 2006 Broadcasting at 105,5 FM BAND reaching 1% of Greek listeners on the web Left.gr at first Now @ stokokkino.gr
  26. 26. What is it? Radio station 24h program News Comment In depth Analysis Music Done by professional journalists and Producers News zone (6am-3pm) Music zone (3pm-6am) - producer oriented/no playlists politically oriented (SYRIZA)
  27. 27. On the internet creates a platform that will eventually open to user generated content step by producers blogs step RSS feed Automatically uploads, archives, categorizes and tags all Radio shows uses cc copyright excerpts from talk shows and streams live 24/7 highlights in homepage interviews files on issues that develop in time
  28. 28. • technical Platform is build on Plone CMS for virtually many sources of content Homepage uses javascripts for flexibility in dealing with respected amount of content also streaming server multimedia content (video, mp3)
  29. 29. Ongoing project • goal: to bring an “oldfashioned” radio to the internet era
  30. 30. characteristics • News from a very certain point of view attachment to a political party music without playlists at all
  31. 31. • Web Translation The social objects around we can form a social radio platform is news, people, music
  32. 32. • problem in this procedure • is that journalists are afraid to open up The platform itself will solve this step by step it will affect the traditional Radio too
  33. 33. • In the end we don’t know the answer to the question about Radio or internet communities around sound Radio forms around people who communicate That’s what we want to save in the internet era too
  34. 34. Thank you

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