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Lead Generation for Predictable Business Growth Tonya Signa President Signature Marketing Services
Above the Funnel Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],Prospecting Appt Setting Qualifying Targeting
Sales Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Challenges Difficult to enter new markets or launch new services  Inability to access key decision makers Sales rep gets busy…pipeline slows Lack of a robust internal lead generation engine Pursuit of unqualified opportunities  Only “hot” leads are pursued Revenue rollercoaster = Inability to capture prospect’s attention
Signature Lead Generation Engine Difficult to enter new markets or launch new services  Inability to access key decision makers Sales rep gets busy…pipeline slows Pursuit of unqualified opportunities  Only “hot” leads are pursued = Inability to capture prospect’s attention Predictable Revenue
Client Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extend   Your   Reach ,[object Object],[object Object]
Getting and Staying Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Outcomes of Lead Generation ,[object Object],[object Object],[object Object],[object Object]
What is Lead Nurturing? ,[object Object],[object Object],[object Object],[object Object]
Power of Engagement ,[object Object],[object Object]
Relationship Nurturing – Stay Engaged Prequalified Initial Meeting Success! Qualified Short Term Lead Bad fit Good Fit – Timing Not Right Stay in touch regularly and appropriately Never drop a lead Enhance relationship and deepen preference Qualified opportunities Lead drops from pipeline Lead Nurturing
Other Services – Extend Your Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Clients Say ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free Offer- Let’s talk ,[object Object],[object Object],[object Object],[object Object]

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Lead Generation For Predictable Business Growth

  • 1. Lead Generation for Predictable Business Growth Tonya Signa President Signature Marketing Services
  • 2.
  • 3.
  • 4. Growth Challenges Difficult to enter new markets or launch new services Inability to access key decision makers Sales rep gets busy…pipeline slows Lack of a robust internal lead generation engine Pursuit of unqualified opportunities Only “hot” leads are pursued Revenue rollercoaster = Inability to capture prospect’s attention
  • 5. Signature Lead Generation Engine Difficult to enter new markets or launch new services Inability to access key decision makers Sales rep gets busy…pipeline slows Pursuit of unqualified opportunities Only “hot” leads are pursued = Inability to capture prospect’s attention Predictable Revenue
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Relationship Nurturing – Stay Engaged Prequalified Initial Meeting Success! Qualified Short Term Lead Bad fit Good Fit – Timing Not Right Stay in touch regularly and appropriately Never drop a lead Enhance relationship and deepen preference Qualified opportunities Lead drops from pipeline Lead Nurturing
  • 14.
  • 15.
  • 16.

Editor's Notes

  1. Bob, thank you for that introduction as well as the opportunity to talk with you all today. My hope is to not only introduce you to the services that we provide, but to also share with you some thoughts on effective lead generation that might spark some new insights for you and give you some ideas that you can take and implement.