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© Foremost Quality Logistics Confidential 1
How the Site Selection
Game is Played?
September 10, 2013
PREPARED BY:
Tim Feemster
Managing Principal
Foremost Quality Logistics
O: 469-554-9873
C: 214-693-7689
tim@feemsters.com
@tsfeemster - twitter
© Foremost Quality Logistics Confidential
What about Site Selection & Using a Professional
• Site selection is both an art and a science, best handled by
professionals
• Almost all companies are risk averse
• Most company employees have never moved a site in their
existing company or even their entire career
• I have done over 100 start-ups in my career, most site
selectors have not done that many
• Many site selection companies have specialties- incentives,
taxes, data centers, etc. but don’t team with others
• You may know more about a subject than the site selection
company. Use this to your advantage?
• Incentives rarely make a bad location a good one, be careful
• We are site eliminators, not selectors
2
© Foremost Quality Logistics Confidential
Teamwork- Team projects like those that come down from the State.
Who is LEADING, who is not committed, are you on the same page?
3
© Foremost Quality Logistics Confidential
Seven Trends Affecting Industrial Site Selection
1. Growing demand in emerging global markets
2. Rising transportation costs
3. Emerging logistics hubs and the expansion of
the Panama Canal
4. Downward pressure on rents, now ending
and a “flight-to-quality” in real estate
5. Opting for more flexibility with 3PLs
6. Navigating more stringent financial hurdles
7. ecommerce, mcommerce, scommerce
Source: Napolitano, Maida (2009), “Site Selection: 5 Trends for the New Economy,”
Logistics Management, Vol. 48, No. 9, pp. 42-47. and Foremost Quality Logistics Logistics
4
© Foremost Quality Logistics Confidential
10%
20%
30%
40%
50%
60%
RentLaborTransportation
0%
50.3%
21.8%
9.5% 7.8% 4.3%
Customer
Service
Admin Supplies Other
2.7% 2.2% 1.2%
Inventory
Logistics Cost Breakdown- 2006
5
17.3%
Source: Establish, Inc/HWD & Foremost Quality Logistics
© Foremost Quality Logistics Confidential
Logistics Cost Breakdown- 2012
6
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Transportation Inventory Warehouse
Labor est
Warehouse
Fixed est
Administration Other
62.8%
22.9%
5.9%
3.9% 3.8%
0.8%
PercentofLogisticsCost
Cost Category
14.4%
Source: CSCMP & Foremost Quality Logistics
© Foremost Quality Logistics Confidential
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High Tech Regional
Retailer
Consumer
Fulfillment
Light
Manufacturing
CPG
Manufacturer
National
Retailer
Food &
Beverage
41% 42%
24%
12%
62%
34%
19% 21%
72%
50%
65%
23%
54%5% 4%
5%
5% 5%
2%
6%
29%
19%
9%
8% 3%
9%
2%
5%
14% 14% 12% 16%
4% 4%
Inbound Trans Outbound Trans DC Fixed Inventory DC Variable
Freight, Freight, and Freight, then Labor and Love
Source: CHAINalytics
7
%ofSupplyChainCosts
60%
63%
72% 74% 77%
85%
88%
© Foremost Quality Logistics Confidential
Data Center Project
88
© Foremost Quality Logistics Confidential
Start With Supply Chain Strategy to Get Leverage
9
Source: Gartner / AMR Research
© Foremost Quality Logistics Confidential
Location Screening for Industrial/Manufacturing
Let the data lead us. Identify locations by looking at everything at the start instead of
artificially starting with a set of predefined “preferred” or “best-in-class” areas.
First Pass: Fatal Flaws
Screen out locations with fatal flaws e.g. Locations
with insufficient connectivity or high logistics cost.
Second Pass: Major Flaws
Rule out Locations with major flaws e.g. Locations
with key attributes but inadequate infrastructure
like no intermodal, international airport or
seaport access.
Third Pass: Manageable Flaws
Consider Locations that meet all critical criteria
but have manageable issues – flaws that can be
remedied or mitigated through negotiations with
government officials
Preferred and back-up Locations (1-2)
Quantitative Analysis
And Desktop Research
Identify All Site Selection
Criteria
Site Due Diligence,
Qualitative Data
Gathering, and Cost
Modeling
Short List of Preferred
Locations and Sites
10
Source: Foremost Quality Logistics
© Foremost Quality Logistics Confidential
Business Location Services & Site Selection Process
Phase 1
Strategic Context/ Criteria
Development
Phase 2
Initial Screening
Phase 3
Location Assessment
Phase 4
Field Visits/ Alternative
Development
Phase 5
Negotiation/Selection
Derive location strategy
from business strategy.
Articulate location
threshold requirements
based on critical
attributes for target
metro areas.
Develop preliminary cost
profile to determine
relative emphasis on
critical criteria, including:
•Labor
•Operational
Requirements
•Operating Costs
•Quality of Life/Business
•Operating Environment
•Other
(One day)
Finalize initial decision
criteria threshold
requirements.
Assess initial list of
communities based on
threshold requirements:
•Labor attributes
•Cost structure
•Operating
environment
•Other attributes
Narrow location listing
Primary and secondary
research to prioritize
communities Geo-
variable cost
comparison
Trade-off analysis of
qualitative factors vs.
geo-variable operating
costs
Re-evaluate market
priorities – assess
market factors and
opportunities in relation
to objectives
Confirm occupancy
requirements and
operational issues
Create a short-list of
communities.
Conduct field visits
designed to assess the
following:
•Potential site/building
options
•Incentive possibilities
•Labor market
•Logistics infrastructure
and costs
Identify alternatives &
distribute RFP’s
Analyze proposals
•Present location analysis
& recommendations
Finalize location
preferences:
•Revalidate location/site
criteria and site options
•Site visits for final 2-3
locations
Evaluate/negotiate
incentives
Establish site
preferences
Negotiate lease
Finalize incentives
Maintain flexibility
Manage contingencies
Outcome Outcome Outcome Outcome Outcome
Location strategy and
criteria developed
Initial screening yields
ranking of potential
locations
Final communities
selected for site visits
Multi-market
competition/ Mgt.
prepared to decide
Using multi-market
leverage,
location/site chosen
Final communities
selected for site visits
11
Source: Tim Feemster Foremost Quality Logistics
© Foremost Quality Logistics Confidential
RFP Critical Elements
• Regionalization will get you more hits
• Correct and up to date data
• Answer all the questions
• Use an appendix to add additional details or elements not
asked for in the RFP
• Site certification can be a real plus or can be a Fatal Flaw-
remember what I said about RISK
• Consistency of message between partners- state, regional,
and local- deviate and it will cost you
• Site tours can make or break the process
• Remember site selection is GLOBAL, not just the US or your
neighboring State/City
12
Source: Tim Feemster Foremost Quality Logistics
© Foremost Quality Logistics Confidential
UK, Japan/Taiwan, Germany, & Canada are Top US Investors
13
Source: Congressional Research Service 2012 & Schneider Consulting
© Foremost Quality Logistics Confidential
Manufacturing is the Largest US FDI Sector ($83B in 2012)
14
Source: Schneider Consulting
© Foremost Quality Logistics Confidential
Relative to US firms in the same Industry, Foreign Company Trends
15
Source: US Dept of Commerce 2012 & Schneider Consulting
© Foremost Quality Logistics Confidential
Top 10 Site Selection Criteria- Warehouse/Distribution
1. Transportation costs – both inbound and outbound
2. Logistics infrastructure – highways, intermodal, rail, FTZ
3. Labor costs & availability
4. Supply Chain interruption risk
5. Business climate- is there love
6. Rent /lease terms/ownership
7. Taxes & incentives
8. Utility rates
9. CAM charges
10. Access to public transportation- BRAC commute distance up
to 40 mi (80+% of workers in study) Source: Tim Feemster Foremost Quality Logistics
16
© Foremost Quality Logistics Confidential
Top 10 Site Selection Criteria- Manufacturing
1. Labor costs & availability
2. Transportation costs – both inbound and outbound
3. Supply Chain interruption risk
4. Logistics infrastructure – highways, intermodal, rail, FTZ
5. Utility rates
6. Business climate- is there love
7. Taxes & incentives
8. Rent /lease terms/ownership
9. CAM charges
10. Access to public transportation- BRAC commute distance up
to 40 mi (80+% of workers in study)
17
Source: Tim Feemster Foremost Quality Logistics
© Foremost Quality Logistics Confidential
What does the Future Hold?
• Mobile social, and e commerce will explode
• Transportation & port infrastructures will be more gridlocked
• Fuel prices will remain volatile & but on average increasing
• Customers will expect faster and more predictable lead times
• Global trade activity will grow, but so will its costs, risks, and
complexities
• There will be more sources of financial and operational risk
• Sustainability initiatives will have greater influence on supply chain
networks, facility construction, and transportation choices
• Ageing populations will create labor constraints in Logistics
• The rules for lease accounting may change the Rent vs. Buy vs. 3PL
decision in some companies
18
Source: Tim Feemster Foremost Quality Logistics
© Foremost Quality Logistics Confidential
Soon, I am going to be up to my neck in ALLIGATORS - Questions?
19

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Brac presentation 9 10 13 final

  • 1. © Foremost Quality Logistics Confidential 1 How the Site Selection Game is Played? September 10, 2013 PREPARED BY: Tim Feemster Managing Principal Foremost Quality Logistics O: 469-554-9873 C: 214-693-7689 tim@feemsters.com @tsfeemster - twitter
  • 2. © Foremost Quality Logistics Confidential What about Site Selection & Using a Professional • Site selection is both an art and a science, best handled by professionals • Almost all companies are risk averse • Most company employees have never moved a site in their existing company or even their entire career • I have done over 100 start-ups in my career, most site selectors have not done that many • Many site selection companies have specialties- incentives, taxes, data centers, etc. but don’t team with others • You may know more about a subject than the site selection company. Use this to your advantage? • Incentives rarely make a bad location a good one, be careful • We are site eliminators, not selectors 2
  • 3. © Foremost Quality Logistics Confidential Teamwork- Team projects like those that come down from the State. Who is LEADING, who is not committed, are you on the same page? 3
  • 4. © Foremost Quality Logistics Confidential Seven Trends Affecting Industrial Site Selection 1. Growing demand in emerging global markets 2. Rising transportation costs 3. Emerging logistics hubs and the expansion of the Panama Canal 4. Downward pressure on rents, now ending and a “flight-to-quality” in real estate 5. Opting for more flexibility with 3PLs 6. Navigating more stringent financial hurdles 7. ecommerce, mcommerce, scommerce Source: Napolitano, Maida (2009), “Site Selection: 5 Trends for the New Economy,” Logistics Management, Vol. 48, No. 9, pp. 42-47. and Foremost Quality Logistics Logistics 4
  • 5. © Foremost Quality Logistics Confidential 10% 20% 30% 40% 50% 60% RentLaborTransportation 0% 50.3% 21.8% 9.5% 7.8% 4.3% Customer Service Admin Supplies Other 2.7% 2.2% 1.2% Inventory Logistics Cost Breakdown- 2006 5 17.3% Source: Establish, Inc/HWD & Foremost Quality Logistics
  • 6. © Foremost Quality Logistics Confidential Logistics Cost Breakdown- 2012 6 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Transportation Inventory Warehouse Labor est Warehouse Fixed est Administration Other 62.8% 22.9% 5.9% 3.9% 3.8% 0.8% PercentofLogisticsCost Cost Category 14.4% Source: CSCMP & Foremost Quality Logistics
  • 7. © Foremost Quality Logistics Confidential 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% High Tech Regional Retailer Consumer Fulfillment Light Manufacturing CPG Manufacturer National Retailer Food & Beverage 41% 42% 24% 12% 62% 34% 19% 21% 72% 50% 65% 23% 54%5% 4% 5% 5% 5% 2% 6% 29% 19% 9% 8% 3% 9% 2% 5% 14% 14% 12% 16% 4% 4% Inbound Trans Outbound Trans DC Fixed Inventory DC Variable Freight, Freight, and Freight, then Labor and Love Source: CHAINalytics 7 %ofSupplyChainCosts 60% 63% 72% 74% 77% 85% 88%
  • 8. © Foremost Quality Logistics Confidential Data Center Project 88
  • 9. © Foremost Quality Logistics Confidential Start With Supply Chain Strategy to Get Leverage 9 Source: Gartner / AMR Research
  • 10. © Foremost Quality Logistics Confidential Location Screening for Industrial/Manufacturing Let the data lead us. Identify locations by looking at everything at the start instead of artificially starting with a set of predefined “preferred” or “best-in-class” areas. First Pass: Fatal Flaws Screen out locations with fatal flaws e.g. Locations with insufficient connectivity or high logistics cost. Second Pass: Major Flaws Rule out Locations with major flaws e.g. Locations with key attributes but inadequate infrastructure like no intermodal, international airport or seaport access. Third Pass: Manageable Flaws Consider Locations that meet all critical criteria but have manageable issues – flaws that can be remedied or mitigated through negotiations with government officials Preferred and back-up Locations (1-2) Quantitative Analysis And Desktop Research Identify All Site Selection Criteria Site Due Diligence, Qualitative Data Gathering, and Cost Modeling Short List of Preferred Locations and Sites 10 Source: Foremost Quality Logistics
  • 11. © Foremost Quality Logistics Confidential Business Location Services & Site Selection Process Phase 1 Strategic Context/ Criteria Development Phase 2 Initial Screening Phase 3 Location Assessment Phase 4 Field Visits/ Alternative Development Phase 5 Negotiation/Selection Derive location strategy from business strategy. Articulate location threshold requirements based on critical attributes for target metro areas. Develop preliminary cost profile to determine relative emphasis on critical criteria, including: •Labor •Operational Requirements •Operating Costs •Quality of Life/Business •Operating Environment •Other (One day) Finalize initial decision criteria threshold requirements. Assess initial list of communities based on threshold requirements: •Labor attributes •Cost structure •Operating environment •Other attributes Narrow location listing Primary and secondary research to prioritize communities Geo- variable cost comparison Trade-off analysis of qualitative factors vs. geo-variable operating costs Re-evaluate market priorities – assess market factors and opportunities in relation to objectives Confirm occupancy requirements and operational issues Create a short-list of communities. Conduct field visits designed to assess the following: •Potential site/building options •Incentive possibilities •Labor market •Logistics infrastructure and costs Identify alternatives & distribute RFP’s Analyze proposals •Present location analysis & recommendations Finalize location preferences: •Revalidate location/site criteria and site options •Site visits for final 2-3 locations Evaluate/negotiate incentives Establish site preferences Negotiate lease Finalize incentives Maintain flexibility Manage contingencies Outcome Outcome Outcome Outcome Outcome Location strategy and criteria developed Initial screening yields ranking of potential locations Final communities selected for site visits Multi-market competition/ Mgt. prepared to decide Using multi-market leverage, location/site chosen Final communities selected for site visits 11 Source: Tim Feemster Foremost Quality Logistics
  • 12. © Foremost Quality Logistics Confidential RFP Critical Elements • Regionalization will get you more hits • Correct and up to date data • Answer all the questions • Use an appendix to add additional details or elements not asked for in the RFP • Site certification can be a real plus or can be a Fatal Flaw- remember what I said about RISK • Consistency of message between partners- state, regional, and local- deviate and it will cost you • Site tours can make or break the process • Remember site selection is GLOBAL, not just the US or your neighboring State/City 12 Source: Tim Feemster Foremost Quality Logistics
  • 13. © Foremost Quality Logistics Confidential UK, Japan/Taiwan, Germany, & Canada are Top US Investors 13 Source: Congressional Research Service 2012 & Schneider Consulting
  • 14. © Foremost Quality Logistics Confidential Manufacturing is the Largest US FDI Sector ($83B in 2012) 14 Source: Schneider Consulting
  • 15. © Foremost Quality Logistics Confidential Relative to US firms in the same Industry, Foreign Company Trends 15 Source: US Dept of Commerce 2012 & Schneider Consulting
  • 16. © Foremost Quality Logistics Confidential Top 10 Site Selection Criteria- Warehouse/Distribution 1. Transportation costs – both inbound and outbound 2. Logistics infrastructure – highways, intermodal, rail, FTZ 3. Labor costs & availability 4. Supply Chain interruption risk 5. Business climate- is there love 6. Rent /lease terms/ownership 7. Taxes & incentives 8. Utility rates 9. CAM charges 10. Access to public transportation- BRAC commute distance up to 40 mi (80+% of workers in study) Source: Tim Feemster Foremost Quality Logistics 16
  • 17. © Foremost Quality Logistics Confidential Top 10 Site Selection Criteria- Manufacturing 1. Labor costs & availability 2. Transportation costs – both inbound and outbound 3. Supply Chain interruption risk 4. Logistics infrastructure – highways, intermodal, rail, FTZ 5. Utility rates 6. Business climate- is there love 7. Taxes & incentives 8. Rent /lease terms/ownership 9. CAM charges 10. Access to public transportation- BRAC commute distance up to 40 mi (80+% of workers in study) 17 Source: Tim Feemster Foremost Quality Logistics
  • 18. © Foremost Quality Logistics Confidential What does the Future Hold? • Mobile social, and e commerce will explode • Transportation & port infrastructures will be more gridlocked • Fuel prices will remain volatile & but on average increasing • Customers will expect faster and more predictable lead times • Global trade activity will grow, but so will its costs, risks, and complexities • There will be more sources of financial and operational risk • Sustainability initiatives will have greater influence on supply chain networks, facility construction, and transportation choices • Ageing populations will create labor constraints in Logistics • The rules for lease accounting may change the Rent vs. Buy vs. 3PL decision in some companies 18 Source: Tim Feemster Foremost Quality Logistics
  • 19. © Foremost Quality Logistics Confidential Soon, I am going to be up to my neck in ALLIGATORS - Questions? 19