Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry? Discover simple and effective ways to overcome your challenges and fears, so you can easily capitalize on this rising industry trend. Learn the top ways to prepare and stay at the forefront of the industry’s changing business landscape, and one step ahead of your competition. Whether you’re a trade show organizer or an exhibitor, you’ll leave this powerful session armed with practical tools you can easily implement, and more importantly, profit from. Discover: 3 common mistakes companies make using online and hybrid events and how to avoid them How to create more meaningful engagement for your target audience to encourage them to take action How to easily integrate “best practices” when using digital event technology Presented by Susan Friedmann, The Tradeshow Coach & Michael Doyle, Founder, Virtual Edge Institute

1. “What Everyone Ought To Know About Effectively Using
Online and Hybrid Events”
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2. What Everyone Ought
To Know About
Effectively Using
Online and Hybrid Events
Presented by
Susan Friedmann
The Tradeshow Coach
&
Michael Doyle
Founder
Virtual Edge Institute

3. Online Events (Digital or Virtual)
People gathering together
connected in
a common environment

4. Online Events

5. Hybrid Events
Combination of physical
and digital event
Often runs simultaneously
with overlapping content

6. 3 Common Mistakes

7. Unclear business objectives

8. Example: PCMA
• Showcase the PCMA brand
• Deliver a high-level education program
• Give attendees opportunities for networking
• Online event - primary tool for reaching
extended audience unable to attend physical
meeting

9. Failing to Use the Right Technology

10. CREATE Buzzzzzzzzzz

11. Driving Engagement

12. Best Practices
Listening
Platform

13. Leveraging Social
Media - BDA

15. Future Direction
The Future…

16. Technology

17. Revenue Generation

19. 20 Minute Complimentary
Coaching Call
susan@thetradeshowcoach.com