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Next Level Tech SEO | Dominik Wojcik | SEO Day 2017

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Next Level technisches SEO

Vortrag des CEO Dominik Wojcik von der Berliner Online-Marketing-Agentur Trust Agents. Präsentiert auf dem SEO DAY 2017.

Publicada em: Internet
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Next Level Tech SEO | Dominik Wojcik | SEO Day 2017

  1. 1. NEXT LEVEL TECH. SEO
  2. 2. DOMINIK WOJCIK GRÜNDER VON TA TRUST AGENTS INTERNET GMBH SKILLS • ÜBER 17 JAHRE SEO/ONLINE-MARKETING-ERFAHRUNG • 2,5 JAHRE AUFBAU DES INHOUSE SEO-TEAMS BEI ROCKET INTERNET • INTERIMS HEAD OF SEO BEI ZALANDO • 6 JAHRE ENTWICKLER & PROGRAMMIERER (KÜHNE UND NAGEL, ENERGIS ISION, ARCOR) • BUSINESS ANGEL
  3. 3. – PAST – SEO 2007
  4. 4. SEO UNITED WAHLEN 2007
  5. 5. PAGERANK UND LINKVERKAUF
  6. 6. OFFPAGE – NOCH DAS GROSSE THEMA
  7. 7. 1. TECH. THEMEN WAREN EINFACH KEIN THEMA 2. SEO WAR NOCH ZIEMLICH „EINFACH“ 3. ERSTE ANZEICHEN, DASS CONTENT & THEMENRELEVANZ WICHTIGER WERDEN 4. USER SIGNALS ABSOLUT KEIN THEMA 5. EL DORADO FÜR LINKKÄUFER – ALGORITHMUS ZIEMLICH EINFACH ZU MANIPULIEREN 6. UNIVERSAL SEARCH KAM LANGSAM IN DIE SERPS WAS FÄLLT AUF?
  8. 8. – PRESENCE – TECH. SEO 2017
  9. 9. SKILLSET EINES SEO MANAGERS 20071998 2017 202x HTML (READ & WRITE) CSS CRAWLER FÜTTERN (META TAGS) LINKBUILDING TEXTVERSTÄNDNIS PAGERANK MANIPULATION NETZWERK AN GUTEN LINKS EXPIRED DOMAINS (PBN) CLOAKING (BMW) LANDINGPAGES/SKALIERUNG TEXT QUANTITÄT VS. QUALITÄT USER INTENTION CRAWLER MANAGEMENT INDEXIERUNGSMANAGEMENT BRAND BUILDING REDUZIERUNG/FOKUSSIERUNG PAGESPEED AMP/MOBILE FIRST INDEX UNIVERSAL SEARCH CONVERSION OPTIMIERUNG ERROR HANDLING ANALYTICS SKILLSET GEOTARGETING/PERSONALISIERU NG MICRODATA MANAGEMENT CONTENT MARKETING/SEEDING VOICE SEARCH PROGRESSIVE WEB APPLICATIONS JS FRAMEWORKS JS WEBCRAWLING SEO MARKETING AUTOMATISATION APP STORE OPTIMIERUNG AI SEO PREDICTIVE SEO ARGUMENTED REALITY SEO ZIELGRUPPEN-MARKETING/ PERSONAS-MARKETING AJAX CRAWLING AMAZON/VIDEO SEO UX PROCESSING #LINKS #CONTENT #ANALYTICS #FUTURE
  10. 10. – FUTURE – TECH SEO 202X
  11. 11. VOICE SEARCH PROGRESSIVE WEB APPLICATIONS JS FRAMEWORKS JS WEBCRAWLING SEO MARKETING AUTOMATIATION APP STORE OPTIMIERUNG AI SEO PREDICTIVE SEO ARGUMENTED REALITY SEO ZIELGRUPPEN-MARKETING/ PERSONAS-MARKETING AJAX CRAWLING AMAZON/VIDEO SEO UX PROCESSING SKILLSET EINES SEO MANAGERS 20071998 2017 202x HTML (READ & WRITE) CSS CRAWLER FÜTTERN (META TAGS) LINKBUILDING TEXTVERSTÄNDNIS PAGERANK MANIPULATION NETZWERK AN GUTEN LINKS EXPIRED DOMAINS (PBN) CLOAKING (BMW) LANDINGPAGES/SKALIERUNG TEXT QUANTITÄT VS. QUALITÄT USER INTENTION CRAWLER MANAGEMENT INDEXIERUNGSMANAGEMENT BRAND BUILDING REDUZIERUNG/FOKUSSIERUNG PAGESPEED AMP/MOBILE FIRST INDEX UNIVERSAL SEARCH CONVERSION OPTIMIERUNG ERROR HANDLING ANALYTICS SKILLSET GEOTARGETING/PERSONALISIERU NG MICRODATA MANAGEMENT CONTENT MARKETING/SEEDING #LINKS #CONTENT #ANALYTICS #FUTURE
  12. 12. PROGRESSIVE WEB APPLICATIONS
  13. 13. https://developers.google.com/web/
  14. 14. INSTALLATIONSBANNER KANN WIE EINE APP GESTARTET WERDEN SPLASH SCREEN (CHROME 47+ ANDROID) FUNKTIONIERT ÜBER SERVICEWORKER AUCH OFFLINE PROGRESSIVE WEB APPLICATIONS
  15. 15. • NÄCHSTE STUFE VON RESPONSIVE DESIGN UND APP ENTWICKLUNG • BASIERT AUF HTML5, CSS3 & JAVASCRIPT • SERVICE WORKER SIND JAVASCRIPT PROGRAMME, DIE IM HINTERGRUND, z.B. CACHE UND PUSH NOTIFICATIONS, HANDELN KÖNNEN • PROGRESSIVE WEB APPS LAUFEN NUR AUF HTTPS (ZWINGEND NOTWENDIG) • AKTUELL NOCH KEINE VOLLE UNTERSTÜTZUNG, DA EINIGE BROWSER (SAFARI, EDGE UND OPERA) NOCH NICHT DIE VOLLE FUNKTIONALITÄT UNTERSTÜTZEN • DA PROGRESSIVE WEB APPS ABER IN PROGRESSIVE ENHANCEMENT ENTWICKELT WORDEN SIND, FUNKTIONIEREN SIE AUCH IN iOS (ABGESPECKT, DA Z.B. OFFLINE FUNKTIONALITÄT NICHT GEGEBEN IST) PROGRESSIVE WEB APPLICATIONS
  16. 16. ? ? PROGRESSIVE WEB APPLICATIONS
  17. 17. https://developers.google.com/web/showcase/2016/flipkart PROGRESSIVE WEB APPLICATIONS
  18. 18. https://www.polymer-project.org/ PROGRESSIVE WEB APPLICATIONS FRAMEWORK
  19. 19. SKILLSET EINES SEO MANAGERS VOICE SEARCH PROGRESSIVE WEB APPLICATIONS JS FRAMEWORKS JS WEBCRAWLING SEO MARKETING AUTOMATIATION APP STORE OPTIMIERUNG AI SEO PREDICTIVE SEO ARGUMENTED REALITY SEO ZIELGRUPPEN-MARKETING/ PERSONAS-MARKETING AJAX CRAWLING AMAZON/VIDEO SEO UX PROCESSING 20071998 2017 202x HTML (READ & WRITE) CSS CRAWLER FÜTTERN (META TAGS) LINKBUILDING TEXTVERSTÄNDNIS PAGERANK MANIPULATION NETZWERK AN GUTEN LINKS EXPIRED DOMAINS (PBN) CLOAKING (BMW) LANDINGPAGES/SKALIERUNG TEXT QUANTITÄT VS. QUALITÄT USER INTENTION CRAWLER MANAGEMENT INDEXIERUNGSMANAGEMENT BRAND BUILDING REDUZIERUNG/FOKUSSIERUNG PAGESPEED AMP/MOBILE FIRST INDEX UNIVERSAL SEARCH CONVERSION OPTIMIERUNG ERROR HANDLING ANALYTICS SKILLSET GEOTARGETING/PERSONALISIERU NG MICRODATA MANAGEMENT CONTENT MARKETING/SEEDING #LINKS #CONTENT #ANALYTICS #FUTURE
  20. 20. https://developers.google.com/web/showcase/2016/flipkart JS FRAMEWORKS
  21. 21. https://developers.google.com/web/showcase/2016/flipkart JS FRAMEWORKS
  22. 22. https://developers.google.com/web/showcase/2016/flipkart JS FRAMEWORKS
  23. 23. https://developers.google.com/web/showcase/2016/flipkart JS FRAMEWORKS
  24. 24. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  25. 25. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  26. 26. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  27. 27. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  28. 28. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  29. 29. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  30. 30. https://goralewicz.com/blog/javascript-seo-experiment/ JS FRAMEWORKS
  31. 31. WIR WERDEN PERFORMANCE NEU DENKEN MÜSSEN!
  32. 32. https://preactjs.com/ KLEINERE/NEUE JS FRAMEWORKS
  33. 33. https://preactjs.com/guide/differences-to-react KLEINERE/NEUE SCHNELLERE JS FRAMEWORKS
  34. 34. https://preactjs.com/guide/differences-to-react KLEINERE/NEUE SCHNELLERE JS FRAMEWORKS
  35. 35. https://developers.google.com/web/showcase/2016/flipkart SEO HANDLING VON JS FRAMEWORKS • SERVER SIDE RENDERING IN DEN FRAMEWORKS AKTIVIEREN • GOOGLE CACHE FUNKTIONIERT HIER NICHT ALS REFERENZ! • ACHTET AUF INDEXIERBARE URLS UND PUSHSTATE RICHTIG HANDELN • JS NICHT ÜBER DIE ROBOTS.TXT SPERREN • BASICS DER JAVASCRIPT URLS NICHT VERGESSEN (METAS) • FEHLERCODE HANDLING WIRD SCHWIERIG WIEDER LOSZUWERDEN •  HEADERCODE WIE 404/410 ZU SETZEN IST NICHT EINFACH, VORSICHT ALSO! • A HREF UND IMG SOLLTEN IN JS DOKUMENTEN GESETZT WERDEN • DIE ART DER JS IMPLEMENTIERUNG MACHT EINEN GROSSEN UNTERSCHIED (INLINE, EXTERNAL VS. BUNDLE) • RENDERING SERVICES WIE PRERENDER.IO NUTZEN, WENN ES NICHT ANDERS GEHT
  36. 36. JAVASCRIPT RENDERING MIT RENDERTRON
  37. 37. JAVASCRIPT RENDERING MIT RENDERTRON
  38. 38. https://github.com/webcomponents/webcomponents.org/blob/master/client/bot-filter.py + KOSTENREDUZIEREND + RESSOURCENSPAREND + KANN FÜR PWA ODER ALS ANDERE JS FRAMEWORKS GENUTZT WERDEN + FREEWARE https://github.com/GoogleChrome/rendertron JAVASCRIPT RENDERING MIT RENDERTRON
  39. 39. SKILLSET EINES SEO MANAGERS VOICE SEARCH PROGRESSIVE WEB APPLICATIONS JS FRAMEWORKS JS WEBCRAWLING SEO MARKETING AUTOMATIATION APP STORE OPTIMIERUNG AI SEO PREDICTIVE SEO ARGUMENTED REALITY SEO ZIELGRUPPEN-MARKETING/ PERSONAS-MARKETING AJAX CRAWLING AMAZON/VIDEO SEO UX PROCESSING 20071998 2017 202x HTML (READ & WRITE) CSS CRAWLER FÜTTERN (META TAGS) LINKBUILDING TEXTVERSTÄNDNIS PAGERANK MANIPULATION NETZWERK AN GUTEN LINKS EXPIRED DOMAINS (PBN) CLOAKING (BMW) LANDINGPAGES/SKALIERUNG TEXT QUANTITÄT VS. QUALITÄT USER INTENTION CRAWLER MANAGEMENT INDEXIERUNGSMANAGEMENT BRAND BUILDING REDUZIERUNG/FOKUSSIERUNG PAGESPEED AMP/MOBILE FIRST INDEX UNIVERSAL SEARCH CONVERSION OPTIMIERUNG ERROR HANDLING ANALYTICS SKILLSET GEOTARGETING/PERSONALISIERU NG MICRODATA MANAGEMENT CONTENT MARKETING/SEEDING #LINKS #CONTENT #ANALYTICS #FUTURE
  40. 40. http://flif.info/
  41. 41. http://flif.info/
  42. 42. http://flif.info/
  43. 43. 1. WEB-TECHNOLOGIEN WERDEN KOMPLEXER  JAVASCRIPT 2. SEOS MÜSSEN WESENTLICH STÄRKER EINEN TECHNISCHEN BACKGROUND HABEN 3. NEUE SEARCH-FORMATE (VOICE SEARCH) UND FRAMEWORKS MACHEN DAS WEB NOCH DYNAMISCHER 4. GOOGLE WIRD IMMER SMARTER, UM JAVASCRIPT ZU VERSTEHEN UND ZU VERARBEITEN 5. MOBILE FIRST INDEX IST NUR DER ANFANG  DIE ERSTEN TESTS LAUFEN BEREITS 6. AMP, PWA UND ASO WERDEN IN DEN NÄCHSTEN JAHREN STARKER FOKUS SEIN  WIR WERDEN AUF SMALL SCREEN SEO ENTWICKELN 7. PROGRESSIVE ENHANCEMENT WIRD ZUM STANDARD 8. REDUZIERUNG DER SEITENLADEGESCHWINDIGKEIT DURCH NEUE FORMATE WAS IST ALSO NEXT LEVEL TECHNISCHES SEO?
  44. 44. https://aframe.io/examples/showcase/a-saturday-night/
  45. 45. – Q&A – VIELEN DANK.

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