This document outlines 5 things needed to get started on social media: 1) Have a clear purpose for why you are using social media. 2) Use a current profile photo that presents a good impression. 3) Create an online resume to promote your experience and qualifications. 4) Be aware of required disclaimers for your location and profession. 5) Develop engaging content to share by finding relevant local news, events and industry information. The goal is to connect with others and get noticed through consistent activity and responses on social media.

1. Social Media Starters:
5 Things You Need to Get Started
Jovan Hackley
Content Marketing Manager & Agent Educator

2. AGENDA
5 Things you need to get started on any social
media site:
• Purpose
• Picture
• Resume
• Disclaimers
• Content

3. What is Social Media?
Random House Dictionary:
- © Random House, Inc. 2011.

4. What is Social Media?
Social Media is people
connecting to share & network

5. Social Media Today
Internet Users U.S. Internet Users
Worlwide
Social Networkers Reached by Blogs/Social
Networks
Non-Social Networkers
Not Reached by
Blogs/Social Networks
-Source: Neilsen
“The State of Social Media Report: Q3 2011”

6. Social Media Today
•Nearly 4 in 5active Internet users
visit social networks and blogs today.
•60 percent of people who use 3+
digital means of research for product purchases
-Source: Neilsen
“The State of Social Media Report: Q3 2011”

7. Social Media Starter: Purpose
Why are you online?

8. Social Media Purpose: Think before you leap
• What do I want toplan? this effort look like?
does success for
• What’s my game accomplish?
“Time isMeasurement:
Sample Goals:
Money”
•
• Viewson the calendar
Put it / shares
Lead Generation
•
• Research Apps
EducationResults
Use Mobile
•
• New Connections
Networking
Make the tough
decisions Mission
Measurement
Management

9. Social Media Starter: Picture
What do you want people to think of you?

10. Photo Tip: Keep It Current
When to update:
• Weight Loss
• New Hair Style
• 3+ Years Old
Remember:
The goal is to
connect, not deceive

11. Photo Tip: Show Some Character
Photos that connect:
• Close ups
• Show your style
• Show a smile
You get one shot at a
first impressions

12. Social Media Starter: Resume
What’s so great about working with you?

13. Resume that Promotes
Questions:
• Why work with you?
• Who else has
worked with you?
• What do you know?
• Where is your
business headed?

14. Resume that Promotes
Your Answers:
• Accomplishments
• Experience
• Education
• Special interest
• Recommendations

15. Build Your Online Resume: Free on Trulia
Free
• Real Estate Resume
• Blog
• Easy Recommendations
www.Trulia.com/MyProfile

16. Social Media Starter: Disclaimers
Where do you find out what’s required?

17. Online Disclaimers For Agents
For Starters
• Talk to your broker
• Check with your associations
• Read before you join

18. Online Disclaimers For Agents
Ways to protect yourself
• Paraphrase&always cite the source
• Be ware of image rights
• Ask / Google when in doubt

19. Social Media Starter: Content
What do you have to say/share?

20. Content Facts
Activity
=
Exposure

21. Content: How to get noticed
Share what you know:
• Neighborhood facts
• Business Events
• Current Events
• How’s the market?
• Your Interest

22. Content: How to Get noticed
RESPOND
Engagement is a
2-Way Street

23. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A

24. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A

25. Great Sources for Content
• Google: “News” + Pro.TruliaBlog.com
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Free Downloads

26. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Trulia.com/Voices

27. Thank You! Training@Trulia.com
QUESTIONS?
www.facebook.com/Tr
uliaPro
@TruliaPro